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General organization management, Other

How to Get Things Done Even When Your Business Is in Chaos

August 19, 2019

Via: Entrepreneur

Entrepreneurs often stress when they hear the word chaos. If that’s you, I’ve got something to tell you: All chaos is not created equal. A business in bad chaos — the type you fear — looks time wasted, energy spent […]


Department management, Marketing

New 2019 Facebook Changes That Will Affect Brands

August 19, 2019

Via: Business 2 Community

Facebook is making big changes, and as a result, businesses are going to be affected by them. In March, Mark Zuckerberg announced that Facebook services would be moving toward a more privacy-focused model. Given the social media “climate” of the […]


General organization management, Systems management

How Small Business Can Use Technology to Serve Their Customers Better

August 14, 2019

Via: Business 2 Community

Without a doubt, the service component of your small business can greatly influence your overall success. That’s obvious if you are a service-oriented company, but it’s just as true if you sell goods. Technology is a key asset you can […]


Customer relationship management, General organization management

How to Increase Sales by Boosting Consumer Engagement

August 13, 2019

Via: Business 2 Community

We all want the opportunity to get more traffic and sales to our business website. There are several tactics out there that can improve your conversion rate and profitability short-term, but what about long-term solutions? The best long-term solution to […]


Administration, General organization management

How to Strike the Best Balance Between Employee Autonomy and Accountability

August 13, 2019

Via: Business 2 Community

Few bosses set out to be the look-over-the-shoulder type. Unfortunately, many of them find it difficult to give employees more freedom within widening parameters. Yet throughout my career, I’ve consistently found that giving workers autonomy and accountability improves company morale, […]


Department management, Marketing

Instagram Removes Like Counts, How Should Marketers Adjust?

August 12, 2019

Via: Small Business Trends

Instagram has a rollout program to measure what happens if they eliminate likes. It started in Canada. But now it’s expanded to six more countries. The U.S. isn’t included yet. Impact of Instagram Removing Like Counts Dr. Dustin York is […]


Department management, Financial

How to Create a Project Budget: A Must-Read Guide for Agencies

August 12, 2019

Via: Business 2 Community

Mastering the art of creating a project budget is a crucial skill for any agency. Learn how to create a project budget in our new article. So much of your success as an agency depends on getting the project budget […]


Department management, Marketing

Sales organizations in media companies are facing a new world order

August 7, 2019

Via: Marketing Land

It’s not exactly news that programmatic advertising, automation and agency consolidation have upended the media industry. Such changes have been well documented (as well as felt personally by many of our colleagues). But change, like time, marches on, and these […]


Department management, Marketing

3 Reasons Your Digital Ads Fail (and How Intent Data Helps)

August 7, 2019

Via: Business 2 Community

It doesn’t take much effort to find various studies proving that digital ads are ineffective. One study found that only 12% of display ads are ever looked at, with just 4% being viewed for over a second. That’s certainly less […]


Department management, Marketing

4 easy ways to refresh your marketing strategy during the summer

August 6, 2019

Via: Marketing Land

While summer can be a slower season for some retailers, the large success with massive summer shopping events like Amazon’s Prime Day for brands not named Amazon show there is opportunity in every season. Most importantly, it doesn’t have to […]