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Department management, Marketing

The Ultimate Guide on How to Distribute a Press Release

July 1, 2020

Via: Business 2 Community

Press releases are the secret to grabbing the media’s attention. These are short, compelling statements that highlight something newsworthy to get a journalist to reach out for more details. Earned media coverage for your product or service (by sending out […]


Self-management, Stress management

3 Signs Your Co-Worker May Be Secretly Struggling Right Now

July 1, 2020

Via: The Huffington Post

You may have a co-worker who is silently struggling right now. The global coronavirus pandemic is still affecting millions of people and has completely upended all our old ways of living and working, leading to a lot of extra stress […]


Administration, General organization management

How To Protect Your Company From the Dangers of Normalcy Bias During the Covid-19 Crisis

June 30, 2020

Via: Inc.

As companies rush to reopen, many are falling into the trap of “getting back to normal.” They don’t realize we’re heading into an era with waves of restrictions due to spikes in Covid-19 cases. Several states that opened early have […]


Customer relationship management, General organization management

How to Measure Customer Retention

June 29, 2020

Via: Business 2 Community

Get ready to do a little math. While not my typical lesson, this is very important. It’s about customer retention—which can lead to customer loyalty. Loyal customers are important to all businesses regardless of industry or size—large, small, B2B or […]


Department management, Marketing

How to Improve Blog Engagement: 3 Ways

June 29, 2020

Via: Business 2 Community

When you run a blog, the best part is seeing its engagement soar. Increasing user engagement tells you that your content speaks to your target audience and gives them what they want. It’s an easy way to generate leads, build […]


Department management, Financial

What’s the Right Customer Acquisition Cost for Your Business?

June 23, 2020

Via: Inc.

I’ve written before about managerial ratios like the spend on employee development. One of the metrics that has come into vogue in recent years is something called customer acquisition cost (CAC), which is the ratio of dollars you spend to […]


Department management, Marketing

How QR Codes Can Boost Your Marketing

June 23, 2020

Via: Small Biz Club

With social distancing efforts continuing to put a serious damper on many businesses, entrepreneurs and marketing gurus in every industry imaginable have been forced to think outside of the box in order to lure in customers. Many of them are […]


Department management, Marketing

Welcome to the Predictive Marketing Era

June 23, 2020

Via: Marketing Land

Artificial intelligence, machine learning, deep learning, neural networks. These are all part of the digital advertiser’s lexicon now as the algorithms power so much of the tactical mechanics of our campaigns. The purpose? To serve that ad combination on that […]


Department management, Marketing

8 Social Media Hacks for Small Businesses

June 22, 2020

Via: Entrepreneur

Social. Media. These two words have made you either jump for joy or curl up in a fetal position in your pajamas at the overwhelming nature of these platforms. Either of these reactions are probably the reason you’re here: either […]


Administration, General organization management

Remote Employees Are Missing Out on Promotions, Here’s What to Do

June 22, 2020

Via: Inc.

Remote employees risk being passed over for promotions and high-profile assignments in favor of their on-site peers, experts agree, and research backs them up. That’s a big problem for business owners who allow some of their workforce to work from […]