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Department management, Marketing

Cash, Check, or Click: The Continuing Evolution of eCommerce

January 23, 2019

Via: Business 2 Community

As we kick off 2019, it seems like eons since the first eCommerce transaction back in 1979, when entrepreneur Michael Aldrich invented online shopping. Since then, the space has exploded—with tens of thousands of eCommerce sites in existence today. In […]


Customer relationship management, General organization management

Thinking about a Customer Review Strategy? Here are 9 Ways to Make the Most of One

January 22, 2019

Via: Small Business Trends

When customers speak, brands listen. That’s the baseline for doing business in a customer-centric economy. That’s why you just can’t emphasize the importance of customer reviews! Customer reviews have come a long way from simple word-of-mouth recommendations to published online […]


Department management, Marketing

7 B2B Demand Generation Myths to Guide Your 2019 Strategy

January 22, 2019

Via: Business 2 Community

If you tried to navigate Chicago with a map of Seattle, you’d get lost. In the same way, if you tried to build a B2B demand generation strategy based on faulty assumptions–or outright myths–you’d probably fail, too. At the very […]


General organization management, Other

3 Legal Challenges Your Small Business Might Face

January 21, 2019

Via: Small Business Trends

Small business owners deal with many challenges. They work tirelessly to grow their companies while fending off potential threats. However, many neglect to take the steps to protect their businesses before they take off. Small Business Threats While there are […]


Department management, Financial

3 Big Budget Roadblocks (And How to Blast Past Them)

January 21, 2019

Via: Business 2 Community

One of the hardest tasks in digital marketing is setting the budget for your campaign. Too high, and it leaves room for unspent budget and an elevated cost per acquisition (CPA). Too low, and your budget won’t allow for enough […]


Department management, Marketing

How PR & Marketing Work Better Together

January 16, 2019

Via: Business 2 Community

Public relations and marketing often operate as separate functions in large organizations. That can lead to a lack of coordination and missed opportunities. PR and marketing perform much better when they work together. Coordination helps them do together what they […]


General organization management, Other

58% of Americans Believe Future will be Cashless, Is your Business Ready?

January 15, 2019

Via: Small Business Trends

A new Bank of America (BofA) report which looked into consumer mobility trends revealed 46% of Generation Z use their social media handles like a phone number. The report suggests phone numbers are on the verge of extinction. With mobile […]


Department management, Financial, Marketing

Top 10 Marketing Spending Predictions for 2019

January 15, 2019

Via: Business 2 Community

Everyone’s favorite subject is budgeting, right? Okay, actually putting together your budget can be dreadful, but at least spending the money is fun! Marketers in particular often get to invest in hot technologies and are experts at staying on top […]


Self-management, Task management

3 Productivity Hacks to Help You Do the Work You Don’t Feel Like Doing

January 14, 2019

Via: Inc.

Everyone has a list of things that we know we should do or have to do that drain energy. You have to schedule an appointment with your doctor. You have read a long (boring) report. You have to file your […]


Department management, Information Technology, Marketing

3 Augmented Reality Trends That Impacted Businesses in 2018, and What’s to Come in 2019

January 14, 2019

Via: Business 2 Community

2018 was a massive year for augmented reality (AR) with major leaps in not only innovation but application. It’s no overstatement to say that 2019 is shaping up to bring even more significant changes to the market that will have […]