Tag: Featured

March 20, 2019

Thousands of startups spring to life every year, but only the fittest endure for long enough to turn a profit on the open marketplace. Often, the difference between a startup that thrives after a few years and those that suffer […]

March 19, 2019

There’s a real battle for attention, out there. One of the reasons why a lot of traditional marketing techniques have been downplayed in favor of digital marketing is that, these days, practically everyone is on the internet, and brands deem […]

March 19, 2019

Your business is having some financial challenges that you’re bringing home with you. Maybe you’re taking a smaller bonus this year or considering laying off staff. The bottom line is that money will soon be exceedingly tight at home. You […]

March 18, 2019

2018 broke historic records in the world of venture capital — investors made more money, megafunds increased significantly and businesses sold for more than ever. I’m proud to say that my first company, Wordstream, was among the big ticket acquisitions […]

March 18, 2019

Startup founders naturally make a lot of decisions when they start a business. Many of those decisions are good. Some are bad, but most of those mistakes can be fairly easily overcome. Plus, it’s actually possible to fail your way […]

March 13, 2019

In direct marketing, structure is key: If your copy doesn’t follow the formula for persuasion, it won’t work, no matter how creative you get. There have been numerous formulas for writing persuasive copy throughout the years. The most famous is […]

March 12, 2019

People don’t quit jobs – they quit bosses. You’ve probably heard this one a few times. You’ve also probably left a job or two because the manager was impossible to bear, even though the work was fulfilling, challenging and paid […]

March 12, 2019

B2B content marketing has become the white bread of content marketing. It’s on every B2B marketer’s menu and unfortunately a lot of it is as exciting as white bread. It lacks texture, and flavor and gusto. Beyond that, it’s often […]

March 11, 2019

In my experience as an executive coach, I find that many professionals struggle to communicate their ideas. Most of us have at least occasionally found ourselves shot down when we try to share recommendations, and sometimes, we never even get […]

March 11, 2019

At the start of every year, an influx of new tips and tricks for search engine optimization fill digital marketing feeds with predictions for the coming months. Over the last few years, Google has recently rolled out a number of […]