Tag: Featured

July 1, 2020

Press releases are the secret to grabbing the media’s attention. These are short, compelling statements that highlight something newsworthy to get a journalist to reach out for more details. Earned media coverage for your product or service (by sending out […]

July 1, 2020

You may have a co-worker who is silently struggling right now. The global coronavirus pandemic is still affecting millions of people and has completely upended all our old ways of living and working, leading to a lot of extra stress […]

June 30, 2020

As companies rush to reopen, many are falling into the trap of “getting back to normal.” They don’t realize we’re heading into an era with waves of restrictions due to spikes in Covid-19 cases. Several states that opened early have […]

June 29, 2020

Get ready to do a little math. While not my typical lesson, this is very important. It’s about customer retention—which can lead to customer loyalty. Loyal customers are important to all businesses regardless of industry or size—large, small, B2B or […]

June 29, 2020

When you run a blog, the best part is seeing its engagement soar. Increasing user engagement tells you that your content speaks to your target audience and gives them what they want. It’s an easy way to generate leads, build […]

June 23, 2020

I’ve written before about managerial ratios like the spend on employee development. One of the metrics that has come into vogue in recent years is something called customer acquisition cost (CAC), which is the ratio of dollars you spend to […]

June 23, 2020

With social distancing efforts continuing to put a serious damper on many businesses, entrepreneurs and marketing gurus in every industry imaginable have been forced to think outside of the box in order to lure in customers. Many of them are […]

June 23, 2020

Artificial intelligence, machine learning, deep learning, neural networks. These are all part of the digital advertiser’s lexicon now as the algorithms power so much of the tactical mechanics of our campaigns. The purpose? To serve that ad combination on that […]

June 22, 2020

Social. Media. These two words have made you either jump for joy or curl up in a fetal position in your pajamas at the overwhelming nature of these platforms. Either of these reactions are probably the reason you’re here: either […]

June 22, 2020

Remote employees risk being passed over for promotions and high-profile assignments in favor of their on-site peers, experts agree, and research backs them up. That’s a big problem for business owners who allow some of their workforce to work from […]