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Department management, Marketing

5 Reasons Your Content Is Underperforming (and How to Fix It)

October 23, 2018

Via: Business 2 Community

Not all content is created equal. In fact, the vast majority of content initiatives produce far less value than they should. Case in point: Sirius Decisions reports that 65% of all B2B content goes unused. Why? Because the content is […]


Communication, Department management

One Negotiation Strategy That Will Make You A World Class Negotiator

October 23, 2018

Via: Inc.

Negotiation is complex because people are complex. There’s no way around that. If you’ve followed my Inc columns you know that negotiation is one of my favorite topics to write about. In part that’s because I am fascinated by how […]


Communication, Department management

How to Communicate Your Idea Like a Pro

October 22, 2018

Via: Business 2 Community

“You can have the greatest idea in the world, but if you can’t communicate your ideas, it doesn’t matter.” – Steve Jobs Superb communication is the key to building a successful business. It’s vital to that you know how to […]


Investment, Organization management

Could You Be the Next Apple? Only Your Business Plan Knows for Sure

October 22, 2018

Via: Inc.

I have worked with everyone from high tech startups to Broadway shows helping them figure out how to brand themselves, craft their marketing message and create a pitch deck that gets an investor’s attention (and money). Time and again, I […]


Department management, Marketing

10 Easy Strategies to Drive Traffic to Your Website

October 18, 2018

Via: Business 2 Community

When it comes to your digital marketing plan, one of your main goals should be to increase website traffic. More traffic means more sales because people will see your brand. Even if you do not immediately convert visitors into customers, […]


Self-management, Time management

Effectively Incorporating Dates into Your Resume

October 17, 2018

Via: Business 2 Community

A lot of confusion with resume writing – and especially formatting – centers on dates. How far should you go back? Do you include months and years or just years? Should dates go on the left or right side? What […]


Educational, Organization management

Getting the Most out of Your Sales CRM [10 Ways]

October 16, 2018

Via: Business 2 Community

A lot of people now store contact information and other essentials in their smartphones and other devices, saving room and hassle. However, there are much easier ways than sifting through page after digital page to find what you’re looking for. […]


General organization management, Strategic planning

Writing Flexibility Into Your Business Model Can Save Your Company

October 15, 2018

Via: Entrepreneur

This year marks the tenth anniversary of the start of the U.S. economy’s Great Recession, aptly given the moniker as the worst financial crisis since the Great Depression. Claiming over 170,000 small businesses between 2008 and 2010, the Great Recession […]


Department management, Information Technology

4 Examples of How IoT Makes Your Business More Efficient

October 10, 2018

Via: Small Business Trends

The Internet of Things, or IoT, has taken the world by storm. It has gained momentum in the business world and successfully managed to do what technology aims to do: automate processes and drive efficiency remotely. Businesses are anticipated to […]


Customer relationship management, General organization management

The A-Z of Keeping Your Customer Surveys Fresh

October 9, 2018

Via: Small Business Trends

Businesses have used surveys to gather information for a long time. What started as the general store clerk asking, “Do you prefer your five pounds of flour in a cloth or paper sack?” has evolved into online surveys gathering sophisticated […]