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Tag: technology


Department management, Marketing

Email marketing: Harnessing the trust factor

November 4, 2019

Via: Marketing Land

In recent weeks, we’ve been exploring the themes laid out in the first-ever Periodic Table of Email Optimization and Deliverability. After Permission, and inextricably tied to it, is the concept of trust. Gaining permission from a recipient to send them […]


Department management, Marketing

Facebook to limit number of ads Pages can run simultaneously

November 4, 2019

Via: Marketing Land

Facebook announced on Thursday that it will be implementing a limit on the number of ads a Page can run at the same time. To prepare advertisers for the limitations, coming mid-next year, the company is releasing a new version […]


Department management, Marketing

Facebook ad impressions rise, driven by News Feed, Instagram Stories and Feed ads

November 1, 2019

Via: Marketing Land

Facebook this week reported a 37% increase in ad impressions compared to this time last year and 6% decline in ad costs. The growth in ad impressions were driven primarily by Facebook News Feed Ads, Instagram Stories Ads and Instagram […]


General organization management, Strategic planning

Shorter holiday season won’t dampen e-commerce sales with revenue expected to surpass $143 billion

October 30, 2019

Via: Marketing Land

With a head start on this year’s shorter-than-usual holiday season, e-commerce sales should remain robust, according to Adobe’s predictions. The company expects online holiday revenue to reach $143.8 billion this year, a 14.1% increase over last year. That growth estimate […]


Personal information & knowledge management, Self-management

How to Create a Winning Resume That Stands Out to Recruiters

October 30, 2019

Via: Inc.

For most, applying for a new job is a daunting experience. Thanks to job boards and networking platforms such as LinkedIn, it’s easy for anyone to apply for open positions — but this isn’t always a good thing. With so […]


Customer relationship management, General organization management

How AI is Shaping Fundamentals of Customer Support

October 25, 2019

Via: Business 2 Community

The modern customer is omni-channel. You cannot push them back to a legacy customer service experience that requires them to wait endlessly for an email or to get connected with a customer support agent. Chatbot According to Gartner, in the […]


Administration, Department management, General organization management, Information Technology

43% of Employees Lack Regular Cyber Security Training

October 10, 2019

Via: Small Business Trends

A survey conducted by GetApp reports 43% of employees do not get regular data security training while 8% have never received any training at all. The report highlights the level of exposure businesses have towards cyberattacks such as ransomware. This […]


Communication, Department management

Humanizing Your Digital Communications

September 16, 2019

Via: Business 2 Community

Video conferencing has been around for a long time. The equipment is usually kept in a special room, always booked by executives due to the high value they derive in using it to enhance their collaborations. On the other hand, […]


Department management, Information Technology

How to Use QR Codes for Business: 40 Simple Ideas

September 13, 2019

Via: Small Business Trends

QR codes are everywhere — you’ll see them on packaging, receipts, flyers and more. They’re a great way for marketers to generate more engagement with your audience and earn new leads! Customers can quickly scan a QR code and get […]


Department management, Information Technology

How Artificial Intelligence is Driving Workplace Productivity

September 10, 2019

Via: Business 2 Community

According to a study, over 76 percent of business leaders believe that Artificial Intelligence (AI) is fundamental to their organization’s success. The companies that have already implemented AI have seen a boost of 39 percent in their revenue. AI is […]