Tag: management

March 20, 2019

It’s that time of year again! Spring is around the corner. Following soon afterward that is summer, and summer (for some online businesses) is known for the summer slump. The summer slump is a when you may see a dip […]

March 15, 2019

Think of them as your customers—even when they’re heading out the door. That’s the ideal approach when a customer lapses. Churn is built into every business model, but just because churn is expected doesn’t mean it has to be accepted. […]

March 13, 2019

In direct marketing, structure is key: If your copy doesn’t follow the formula for persuasion, it won’t work, no matter how creative you get. There have been numerous formulas for writing persuasive copy throughout the years. The most famous is […]

February 26, 2019

For some of my clients, I meet with midlevel directors and managers or frontline supervisors and team leaders to assess what their concerns are, and what support they need to be successful. Way more often than you’d think — or […]

February 22, 2019

It’s no secret repeat business is critical to success; still, many businesses commit the bulk of their marketing budgets to customer acquisition rather than customer retention. Acquiring new customers is certainly important, but consider this: It costs five times more […]

February 12, 2019

When people talk about customer service, what usually comes to mind is the experience most of us can relate to: waiting 17 minutes on a helpline waiting for someone to pick up. But customer service isn’t exclusive to these types […]

January 25, 2019

With most of your energy directed at building and growing your business, you may be overlooking a critical preventative measure to ensure its ongoing livelihood: disaster preparedness. According to the Institute for Business and Home Safety, an estimated 25% of […]

January 10, 2019

The adventure of scaling a business is exciting, challenging and frustrating all at the same time. When a business moves past the initial stages of establishment, it’s time for growth. But an expanding business doesn’t come without growing pains. Sometimes […]

December 28, 2018

Most people and companies don’t start off wanting to be asshats. No one wakes up in the morning and says, “I can’t wait to be stupid.” No one walks into their office and says, “You know, today I’m going to […]

December 21, 2018

The number of employees in the United States who work at least part of the time out of the office continues to increase. Gallup reported the number has risen to 43 percent. If that wasn’t enough, according to Deloitte 75 […]