Tag: management

October 9, 2019

Now that Autumn has arrived, the holidays can’t be far behind. In other words, things are going to get hectic soon, which means now is the time to start preparing your business for the 2019 holiday season. Depending on the […]

October 1, 2019

Your customers are the lifeblood of your business. Without them, you wouldn’t have a reason to keep your company in operation. But gaining new customers is a hard process, costing about five times as much as retaining an existing customer. […]

September 20, 2019

Your customers are the most important part of your business. It’s their feedback, interest and needs that drive sales, promote products and further brand reach. If you provide poor customer experiences and don’t match audience expectations, it’ll be challenging to […]

August 29, 2019

There’s an axiom of leadership we rarely pause to appreciate: To be effective, leaders must have trust. “Obviously,” you may be thinking. But before you simply move on, ask yourself: What exactly do we mean when we make this statement? […]

August 19, 2019

Entrepreneurs often stress when they hear the word chaos. If that’s you, I’ve got something to tell you: All chaos is not created equal. A business in bad chaos — the type you fear — looks time wasted, energy spent […]

August 13, 2019

Few bosses set out to be the look-over-the-shoulder type. Unfortunately, many of them find it difficult to give employees more freedom within widening parameters. Yet throughout my career, I’ve consistently found that giving workers autonomy and accountability improves company morale, […]

August 7, 2019

It’s not exactly news that programmatic advertising, automation and agency consolidation have upended the media industry. Such changes have been well documented (as well as felt personally by many of our colleagues). But change, like time, marches on, and these […]

August 7, 2019

It doesn’t take much effort to find various studies proving that digital ads are ineffective. One study found that only 12% of display ads are ever looked at, with just 4% being viewed for over a second. That’s certainly less […]

August 6, 2019

While summer can be a slower season for some retailers, the large success with massive summer shopping events like Amazon’s Prime Day for brands not named Amazon show there is opportunity in every season. Most importantly, it doesn’t have to […]

August 6, 2019

Imagine you are planning to fly home for the holidays. How do you feel about the impending journey? What is your mood as you visualize the process of finding a flight, booking a ticket, getting to the airport, checking your […]