Tag: management

October 22, 2018

I have worked with everyone from high tech startups to Broadway shows helping them figure out how to brand themselves, craft their marketing message and create a pitch deck that gets an investor’s attention (and money). Time and again, I […]

October 18, 2018

When it comes to your digital marketing plan, one of your main goals should be to increase website traffic. More traffic means more sales because people will see your brand. Even if you do not immediately convert visitors into customers, […]

October 17, 2018

A lot of confusion with resume writing – and especially formatting – centers on dates. How far should you go back? Do you include months and years or just years? Should dates go on the left or right side? What […]

October 16, 2018

A lot of people now store contact information and other essentials in their smartphones and other devices, saving room and hassle. However, there are much easier ways than sifting through page after digital page to find what you’re looking for. […]

October 15, 2018

This year marks the tenth anniversary of the start of the U.S. economy’s Great Recession, aptly given the moniker as the worst financial crisis since the Great Depression. Claiming over 170,000 small businesses between 2008 and 2010, the Great Recession […]

October 8, 2018

Are you looking for a new CRM software for your small business? This type of program allows you to organize your communication with customers so you can nurture relationships and grow your business. So if you don’t already use CRM […]

September 24, 2018

In 2017, a staggering 43% of American workers spent at least some of the time working remotely. The benefits to both employers and employees of telecommunicating are prolific, but, at the same time, remote working is not without its challenges. […]

July 26, 2018

Gaining support for your organization via email marketing has become easier than ever. In fact, Dunham+Company found that the percentage of donors motivated to give online via email has jumped 40% since 2015. This is why it is important to […]

June 19, 2018

As a business owner, managing people is by far the toughest responsibility of all. Every person is different, unpredictable, and motivated by a unique set of factors. And while good hiring practices will mean smooth sailing most of the time, […]

April 6, 2018

In 2017, Aberdeen found that 64% of Best-in-Class companies (the top 20% of performers as defined by Aberdeen’s Best-in-Class research methodology) distrusted traditional performance reviews. This sets the tone for a major challenge facing organizations today: Traditional performance reviews are […]