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Tag: management


Department management, Marketing

This decade’s most important marketing question: What data rights do advertisers possess?

September 17, 2020

Via: Marketing Land

With Google’s latest decision to strip Search Terms data insights from advertisers (some agencies have reported around 25%-30% or more of data loss), the frustrated outcry has caused some to begin throwing around lawsuit language. Specifically, there seem to be […]


Department management, Marketing

Using Facebook Ads for App Downloads

September 17, 2020

Via: Business 2 Community

Question for you, how do you increase sales when your product is a mobile app? The answer is easy. Online advertising is the simplest and most effective way to boost mobile app sales. When it comes to online advertising, Facebook […]


Department management, Marketing

How to find value for your martech stack

September 16, 2020

Via: Marketing Land

As marketers continue to face shrinking budgets, many are facing a new challenge—how to stretch a dollar on their martech stack. The COVID-related revenue slowdown has forced even many large marketing departments to think small when it comes to purchasing. […]


Department management, Financial

4 Lessons on Succession Planning for Entrepreneurs

September 16, 2020

Via: Entrepreneur

When it comes to long-term planning scenarios for entrepreneurs, the eventual goal is to be able to draw an income without working. That could happen in your 60s, as is typical, or it could happen earlier if you’re a millennial […]


Personal information & knowledge management, Self-management

6 Ways To Close A Cold Call Every Time

September 15, 2020

Via: Forbes

For 99% of the population, cold calling is one of the worst parts of selling. The rejection can be harsh and no one likes to feel that way. But what if I told you that cold calling is actually amazing […]


General organization management, Strategic planning

Got A Business Idea? Start By Finding Your Why

September 15, 2020

Via: Forbes

There’s plenty of content out there for entrepreneurs looking to take their business to the next level. And you may wish to read all of it because the advice on growth hacking, fundraising, hiring and retaining profit is usually well […]


Customer relationship management, General organization management

How To Use Customer Feedback To Grow Your Business

September 15, 2020

Via: Forbes

Do you want to grow your business? If so, you should start by listening to what your customers have to say. Feedback from the people who visit your website can help you make smart decisions about creating content, promoting products […]


Educational, Organization management

The Best Business Book Ever Written, According To Bill Gates And Warren Buffett

September 14, 2020

Via: Entrepreneur

Nearly every hour of your waking life is now spent consuming stories. The Nielsen media consumption metrics for the first quarter of 2020 found American consumers now clock over 12 hours of media each day, a record high. Whether the […]


Department management, Marketing

The Future of Content Marketing is Already Here

September 14, 2020

Via: Business 2 Community

Experienced marketers expect change. If you continue to use the same [ content marketing ] strategies and tactics today that worked 20 years ago, you will get buried. It has been quietly whispered in marketing circles for the past few […]


Personal information & knowledge management, Self-management

How I learned to tell stories on purpose in Frog Fractions 2

September 11, 2020

Via: ArsTechnica

In this article, I’ll explain how I went from having basically no idea how to construct a story to making players cry with my story (in a good way this time). There are big spoilers for the Frog Fractions Hat […]