Tag: management

September 29, 2023

You certainly don’t have to look far in today’s world to find countless examples of poor leadership. You could begin with politics, but that would require its own separate column. And it’s not just poor leadership in this cottage industry, […]

September 20, 2023

Business leaders have faced extraordinary challenges over the past several years. Pandemic-related demand changes, workflow shifts, persistent inflation and a tight labor market have left business leaders zigzagging through crisis after crisis. The pace has been unrelenting. But we risk […]

September 15, 2023

There’s no denying it: A fast-changing and often dizzying component of any digital marketing program is now artificial Intelligence. In assessing this reality, I’ve found it possible, and empowering, to keep my traditional marketing boots laced up — I just […]

September 14, 2023

Small businesses often grapple with ways to stand out, keep customers engaged, and drive revenue growth. Enter customer loyalty programs, an instrumental tool designed to bolster client retention and brand affinity. These initiatives yield numerous benefits: they catalyze repeat business, […]

September 14, 2023

Starting an email marketing program is one of the smartest things a business can do. More than half of the planet uses email, and 61% of consumers prefer to hear from brands via email. While sending email newsletters and campaigns […]

September 14, 2023

Digital transformation is a term that has moved beyond just being a buzzword. It’s a real, palpable shift that several industries are currently undergoing, fundamentally altering how they operate and deliver value to their customers. Let’s delve into four sectors […]

August 24, 2023

Sometimes the most difficult experiences can push you in the right direction. For Carmen Sturniolo, owner of Ambitious Athletics, that moment came after his father passed away from a medical condition. He realized a desk job wouldn’t satisfy him and […]

August 22, 2023

Accountability is a remarkably dynamic word and so much more than a simple promise to perform. While the concept is rooted in responsibilities, the term also implies continuous action and a healthy system of checks and balances. At its core, […]

August 11, 2023

By all appearances, the current business environment may be considered one of the most challenging, as companies continue to face economic uncertainties, evolving workplace dynamics, a tight labor market and new employment regulations, especially testing the mettle of small and […]

July 6, 2023

Today, a company’s virtual presence is crucial. Online reputation management (ORM) is vital for success as search engine algorithms constantly change and a negative reputation can lead to customer loss and decreased revenue. In this article, I want to explore […]

July 6, 2023

As remote work continues to redefine the modern workplace, establishing a structured onboarding program becomes paramount. However, effectively onboarding remote employees presents unique challenges that require careful consideration and planning. A well-defined onboarding process ensures that new hires understand their […]

June 22, 2023

Years ago, I had a strong disagreement with a staff member. He was a long-time employee who sat several steps below me in the org chart. He was prone to strong opinions and passionate feelings, but he was also an […]

June 20, 2023

Workplace intimidation is alive and well. Whether working remotely or on-site, employees continue to experience high levels of intimidation, often resulting in an environment made up of toxic behavior or bullying. The Workplace Bullying Institute (WBI) estimated that more than […]

June 9, 2023

The hiring process can be a time-consuming and expensive endeavor, so it benefits any company to be able to find a quality candidate sooner rather than later. But hiring quickly means you may be sacrificing many of the steps or […]

June 2, 2023

Almost every superhero has a sidekick. It’s not that Batman isn’t capable of amazing feats on his own, it’s just that he can accomplish so much more with Robin at his side. Duo do-gooders, or even partners in crime, can […]

June 1, 2023

Ask any entrepreneur for the advice they would give aspiring startup founders, and the answer is not often the obvious one. Yes, “more money” is always great, but with experience and hindsight, the one thing they’d wish they’d done differently […]

June 1, 2023

Recessions tend to have one of two effects. Fears over financial insecurity and overall uncertainty can lead businesses and consumers to come to a screeching halt. On the flip side, some entrepreneurs are so frightened of what’s to come that […]

May 31, 2023

A skilled sales representative is crucial in driving revenue and building strong customer relationships in a small business. This article explores a sales representative’s sales rep job description in the context of small businesses, outlining the duties, skills, and strategies […]

May 24, 2023

Small businesses need to prioritize efficiency and growth in order to succeed. One effective way to achieve this is through the use of software solutions. With a plethora of options available, finding the right software can be a daunting task. […]

May 17, 2023

In my 20s, it seemed easy to maintain a positive outlook on life. It was a simpler time with a lot less that could go wrong. As the years passed, I started collecting responsibilities — and bad things happened along […]