Category: Systems management

March 20, 2019

It’s that time of year again! Spring is around the corner. Following soon afterward that is summer, and summer (for some online businesses) is known for the summer slump. The summer slump is a when you may see a dip […]

March 13, 2019

In direct marketing, structure is key: If your copy doesn’t follow the formula for persuasion, it won’t work, no matter how creative you get. There have been numerous formulas for writing persuasive copy throughout the years. The most famous is […]

February 7, 2019

According to successful entrepreneur and academic Dr. James Mah, PhD, we’ve gone beyond the Information Age. We’re now in the age of Information Overload and Knowledge Overflow (IOKO). Anyone attempting to update their LinkedIn profile while also monitoring their Instagram […]

January 25, 2019

With most of your energy directed at building and growing your business, you may be overlooking a critical preventative measure to ensure its ongoing livelihood: disaster preparedness. According to the Institute for Business and Home Safety, an estimated 25% of […]

January 17, 2019

You’re probably aware that you have to spend money to make money. The good thing about a freelance business is you can start with a pretty bare business budget and still see results. You can build a solid foundation without […]

January 10, 2019

The adventure of scaling a business is exciting, challenging and frustrating all at the same time. When a business moves past the initial stages of establishment, it’s time for growth. But an expanding business doesn’t come without growing pains. Sometimes […]

January 7, 2019

It’s not uncommon for freelancers to work diligently from project to project. Lining up work consistently is how we earn the real money. However, working so hard for our clients can mean we’re neglecting our own business. Building a brand […]

January 3, 2019

Many startup founders dream of their business becoming the next big sensation that rakes in hundreds of millions of dollars. But problems can often arise when a blossoming business tries to scale up quickly. As I learned from growing my […]

December 6, 2018

Many entrepreneurs today get started by working on the side or creating hobby businesses. But what happens when it’s time to take that side hustle to the next level? If you’re looking to grow and make your passion project into […]

November 30, 2018

This year I sold my first company, Wordstream, for $150 million. I started it in 2007, and back then I was a solopreneur flying by the seat of my pants — I’d developed software to use in search engine marketing, […]