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Tag: marketing


Department management, Marketing

Lead Magnets: What Are They and Why Do You Need One?

March 1, 2021

Via: Business 2 Community

Lead magnets are a surefire way to build your mailing lists, strengthen customer connections, and — ultimately — drive sales. How? Well, with massive amounts of content being produced online every second, nothing short of magnetism will grab the attention […]


Department management, Financial

China and the race for the future of money

March 1, 2021

Via: Strategy+Business

Pingyao, in Shanxi province, was once the financial centre of Imperial China—the birthplace of banks that led the world in remittances and settlements using “tickets” that were a sort of tokenised legal tender. The People’s Bank of China honoured Pingyao, […]


Customer relationship management, General organization management

5 Things Market Researchers Can Learn From Marketers

February 26, 2021

Via: Entrepreneur

If you’ve talked to anybody in marketing recently, you’ll know how central customer experience is. Innovative companies have sophisticated Customer Experience Management (CEM) systems to track just about every customer interaction, allowing them to measure fast-changing attitudes and opinions on […]


Department management, Marketing

Why It’s In Your Best Interest to Ignore SEO

February 26, 2021

Via: Inc.

Despite what should be a maturing market, where people are clear on what Search Engine Optimization (SEO) is and achieves, the question, “What is SEO?” remains largely unanswered. Let’s take a step back to examine SEO and the role it […]


Communication, Department management

Why Recommendations on LinkedIn Matter and How to Request Them

February 24, 2021

Via: Business 2 Community

An increasingly important aspect of your LinkedIn profile are recommendations as they can make a big and positive difference to your online reputation when someone looks you up or does their due diligence. Recommendations are reflections of the good work […]


General organization management, Strategic planning

5 Reasons You Should Not Aspire to Building a Massive, Multibillion Dollar Empire

February 23, 2021

Via: Entrepreneur

Everybody loves a good success story. However, the media dedicates much of its attention to businesses that take the world by storm. Whenever you check the news or scroll through your social media timeline, you’ll likely see an article about […]


Department management, Information Technology

How Artificial Intelligence Can Improve Your Back Office Operations

February 17, 2021

Via: Small Business Trends

Time is never on your side when you’re a small business owner. While you can’t forgo too much sleep without ruining your health, you can work more efficiently using artificial intelligence (AI) tools in your back office operations. Below are […]


Communication, Department management

Is There Still a Place for Email in 2021?

February 17, 2021

Via: Business 2 Community

Email is one of the services that have undergone a significant transformation over the years that still remain relevant, and although its original function has evolved to include a number of different uses. It is fair to say that the […]


Department management, Marketing

Advertising Statistics You Must Know

February 16, 2021

Via: Small Business Trends

Getting visibility for your business today encompasses much more than paid advertising. Social media, blogging, influencer marketing, and more are all options. Yet ad spend keeps growing as advertising statistics prove. By 2021, worldwide advertisement spending will touch a hefty […]


Educational, Organization management

Why You Need a Growth Mindset and More Time to Learn

February 15, 2021

Via: Business 2 Community

Whether your purview is proposals, products, relationships, or processes, business life cycles continue to accelerate at a breakneck pace. It’s extremely exciting. Heightened levels of technology, innovation and disruption create new markets and revenue opportunities seemingly out of nowhere. Alas, […]