Tag: marketing

January 27, 2023

The world of sales and marketing is constantly changing, so staying on top of the latest trends is important. This article will look at five sales and marketing trends for 2023 that you need to be aware of. With the […]

January 26, 2023

Small business owners will take any ethical marketing advantage they can get. One of those advantages is capitalizing on local SEO (Search Engine Optimization) strategies that help you reach more customers in your local area. If you own a small […]

January 20, 2023

As business owners and marketing professionals, you constantly look for cost-effective ways to promote your products or services. The most sought-after platform for video marketing is YouTube, which is known for its relatively low ad costs compared to other channels. […]

January 17, 2023

As social media remains a goliath in the funnel of e-commerce sales, brands are seeing influencer marketing making a bigger dent than ever in their sphere. In fact, the influencer marketing industry was worth an estimated $16 billion in 2022, […]

January 13, 2023

There are many articles about what to include in your business plan. But what about before you even start writing it? Are there things you need to know? Information you need to compile? Things to consider? You bet. Below you’ll […]

January 11, 2023

The beginning of a new year is a great time to review business plans, reassess marketing strategies and finalize budgets. When it comes to marketing, there’s no shortage of ideas, trends and new tools. As a marketing leader with over […]

January 11, 2023

Understanding the fundamentals of marketing psychology can help entrepreneurs create effective customer experiences and build customer loyalty. It can sound a bit complicated if you’re new to the term — and don’t get me wrong, it is — but in […]

January 9, 2023

Are you struggling to keep up with the demands of digital marketing? You’re not alone. Small businesses and entrepreneurs are often so busy that they don’t have time to focus on their marketing efforts. Don’t worry, though! There are ways […]

January 6, 2023

Attention has always been a currency in marketing, but with the rapid increase in short-form video popularity in recent years, social media platforms like Tiktok, YouTube Shorts, Instagram and Facebook Reels have become the prime marketplace for user attention. Apps […]

January 4, 2023

SWOT Analysis assesses and analyzes several aspects of your business to create an effective business plan and marketing strategy. The SWOT Analysis is a powerful tool for evaluating your marketing efforts to create a more robust and pervasive marketing campaign. […]

December 30, 2022

The pet care industry is on a tremendous upward growth curve. More frequently than ever, human beings are bringing furry friends into their lives and discovering how quickly they become family. The business of pet care doesn’t end once someone […]

December 29, 2022

Not all marketing is created equal. Some strategies are designed to yield results in the long term, but your average business owner doesn’t always have that long to wait. According to Statista, 21.6% of American small businesses surveyed claimed that […]

December 28, 2022

Marketers are experimenters. We have to be. Some marketing strategies simply don’t work because of bad audience targeting, excessive competition, cost/reward imbalances or other issues. It’s our job to figure out what works and what doesn’t. When we figure out […]

December 22, 2022

Make noise on social media this holiday season. Many entrepreneurs see the holiday season as an opportunity to run a promotional campaign — and meet their final sales targets for the year. This is true, but promotions aren’t the only […]

December 7, 2022

A sense of truth is vital for businesses. Though marketing language can often paint a grandiose image of a company, all activities behind the scenes should be anchored to a firm sense of reality. Still, entrepreneurs can get carried away […]

December 5, 2022

Online reputation management is crucial for businesses. It only takes a few negative reviews or comments to ruin your online reputation and cause customers to go elsewhere. That’s why it’s so important to have a solid online reputation management strategy […]

December 1, 2022

In a highly evolving and challenging market, brands are continuously evaluating newer and meaningful avenues that can bring them closer to customers. Realising the growing importance of stronger brand-customer relationships, brands are focused on embracing responsible marketing practices which are […]

November 29, 2022

When bold-faced names are in search of cutting-edge tactics to gain that competitive advantage, there are few agencies willing to reinvent the wheel with bespoke marketing solutions. Enter Grey Smoke Media. Founded by Toronto-based writer and serial entrepreneur turned hit […]

November 29, 2022

Without customers, there’s no business. And how do you drive new customers or keep existing ones engaged? Simple. Growth marketing. It’s no secret that growth marketing is a valuable skill set to possess, from new startups to 30,000-employee behemoths like […]

November 28, 2022

For many small- and medium-sized businesses (SMBs), the pandemic was the nudge they needed to embrace digital technologies, like email marketing software. Plus, new challenges like inflation and labor shortages have left small businesses lacking the time and resources to […]