Tag: marketing

March 1, 2021

Lead magnets are a surefire way to build your mailing lists, strengthen customer connections, and — ultimately — drive sales. How? Well, with massive amounts of content being produced online every second, nothing short of magnetism will grab the attention […]

March 1, 2021

Pingyao, in Shanxi province, was once the financial centre of Imperial China—the birthplace of banks that led the world in remittances and settlements using “tickets” that were a sort of tokenised legal tender. The People’s Bank of China honoured Pingyao, […]

February 26, 2021

If you’ve talked to anybody in marketing recently, you’ll know how central customer experience is. Innovative companies have sophisticated Customer Experience Management (CEM) systems to track just about every customer interaction, allowing them to measure fast-changing attitudes and opinions on […]

February 26, 2021

Despite what should be a maturing market, where people are clear on what Search Engine Optimization (SEO) is and achieves, the question, “What is SEO?” remains largely unanswered. Let’s take a step back to examine SEO and the role it […]

February 24, 2021

An increasingly important aspect of your LinkedIn profile are recommendations as they can make a big and positive difference to your online reputation when someone looks you up or does their due diligence. Recommendations are reflections of the good work […]

February 23, 2021

Everybody loves a good success story. However, the media dedicates much of its attention to businesses that take the world by storm. Whenever you check the news or scroll through your social media timeline, you’ll likely see an article about […]

February 17, 2021

Time is never on your side when you’re a small business owner. While you can’t forgo too much sleep without ruining your health, you can work more efficiently using artificial intelligence (AI) tools in your back office operations. Below are […]

February 17, 2021

Email is one of the services that have undergone a significant transformation over the years that still remain relevant, and although its original function has evolved to include a number of different uses. It is fair to say that the […]

February 16, 2021

Getting visibility for your business today encompasses much more than paid advertising. Social media, blogging, influencer marketing, and more are all options. Yet ad spend keeps growing as advertising statistics prove. By 2021, worldwide advertisement spending will touch a hefty […]

February 15, 2021

Whether your purview is proposals, products, relationships, or processes, business life cycles continue to accelerate at a breakneck pace. It’s extremely exciting. Heightened levels of technology, innovation and disruption create new markets and revenue opportunities seemingly out of nowhere. Alas, […]