Tag: marketing

October 23, 2018

Not all content is created equal. In fact, the vast majority of content initiatives produce far less value than they should. Case in point: Sirius Decisions reports that 65% of all B2B content goes unused. Why? Because the content is […]

October 18, 2018

When it comes to your digital marketing plan, one of your main goals should be to increase website traffic. More traffic means more sales because people will see your brand. Even if you do not immediately convert visitors into customers, […]

October 11, 2018

This is a great question that really comes down to a matter of the degree of emphasis put on these different approaches. While the emphasis of some companies maybe product-centric what makes those companies really successful is their balance with […]

October 10, 2018

Did you know nearly two-thirds of millennials say that they “text a lot”? It goes without saying… most millennials now prefer to receive a text than a phone call. I think it’s about control. They can exercise control over when […]

October 3, 2018

Your brand is important. As marketing guru Seth Godin explains, “a brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” Given this definition, […]

October 2, 2018

When you’re making a big purchase, you probably don’t walk into the store and drop next month’s rent on the first top-shelf item you see. You do your homework first: You go online to compare specs, read reviews, comb through […]

September 28, 2018

Getting your products into people’s hands and generating new sales is tough as a new ecommerce business. Aside from organic ecommerce SEO which can take time, you’ll probably need to invest in paid traffic on Google or Facebook (and advertising […]

September 28, 2018

It’s 2 P.M., and there is a momentary break in the light rain that has been persistent throughout the day. I’m overlooking the world’s busiest intersection — Shibuya crossing, Tokyo — where three million people cross the street hourly in […]

September 25, 2018

Every company needs a digital marketing campaign, and a vital part of that is a strong social media presence. There are many platforms that can help you reach new potential but Instagram is now, more than likely, the perfect application […]

September 25, 2018

As an entrepreneur, you’re in a Catch-22. If you don’t spend time marketing your business, it can’t grow. If you spend too much time focused on marketing, you can’t develop or enhance the products or services you’re selling. How can […]