Tag: marketing

Department management, Marketing

What Click-Through Rate Means to Your Marketing

July 26, 2021

Via: Business 2 Community

What Are Click-Through Rates Let’s begin by defining exactly what a click-through rate is. To make sure that we are accurate in our definition of what a CTR is, let’s go right to the source, Google. The click-through rate definition, […]

Department management, Marketing

What is Integrated Marketing and Why Does it Matter?

July 23, 2021

Via: Business 2 Community

Today’s marketers are facing a fragmented challenge. With the influx of so many channels, products and markets, it is getting hard to pick which platform can work best for you. And from the consumer side, they are constantly getting desensitized […]

Department management, Marketing

The Role of Content Marketing in Semantic SEO

July 19, 2021

Via: Business 2 Community

The Role of Content Marketing in Semantic SEO The latest episode of Hack My Growth will be discussing the role content marketing plays in semantic search. We will talk about the importance of creating content for users and machines, why […]

Department management, Marketing

Does Your Social Mission Make a Difference? This Free Tool Will Measure It

July 16, 2021

Via: Inc.

Measuring the precise impact of your company’s social mission can be especially challenging. One venture capital firm has an app for that. Well not exactly an app. City Light, a New York-based impact investing firm, recently launched an online tool […]

Department management, Marketing

5 Low-Budget Marketing Ideas for Bootstrapped Startups

July 13, 2021

Via: Entrepreneur

Many startups (like ours) don’t have outside investors. We have chosen to self-fund our business, which has its pros and cons. While we are maintaining control (a good thing), one of the biggest challenges is funding marketing, which as we […]

Personal information & knowledge management, Self-management

They created a platform to boost the business of Mexican microentrepreneurs

July 7, 2021

Via: Entrepreneur

Deborah Dana is an entrepreneur, mom, and investor. 10 years ago he founded Kiwilimón with Lorenza Ávila, a portal for cooking recipes. In 2009, after the birth of his fourth child, he decided not to return to the day-to-day operation […]

Accounting, Department management

Invoice2go Offers New Features for Small Business Owners

July 6, 2021

Via: Small Business Trends

Invoice2go, providers of an all-in-one invoicing solution for small businesses, has launched a raft of new features. The new suite of tools is designed to empower small businesses to get paid faster, streamline operations, and generate more work. The six […]

Customer relationship management, General organization management

5 Steps to a Goal-Crushing Lead Generation Process

July 1, 2021

Via: Business 2 Community

The process you use to create quality content and appealing offers for lead generation affects whether or not you generate leads. But the process behind acquiring, qualifying, and converting those leads into sales requires even closer attention. This area of […]

General organization management, Systems management

Get to Know Google Analytics 4

June 22, 2021

Via: Business 2 Community

If you spend time in Google Analytics you’ve probably seen Google’s helpful little prompts urging you to upgrade to Google Analytics 4. Likewise, if you’ve set up a new property recently, you might notice that Google seems to have removed […]

Department management, Information Technology

Overcoming the Adverse Effects on Ads with Apple’s Latest iOS Update

June 22, 2021

Via: Business 2 Community

If marketers have been paying attention, then we know that Apple has been passionate about disrupting ad tracking for a while now. Since 2018, their browser, Safari, has offered considerable privacy options for users. With their latest iOS 14.5 update, […]