Tag: marketing

September 21, 2022

Search engine marketing is one of the most effective digital marketing strategies to grow your business. Having top search engine rankings and getting traction from your audience organically requires steady efforts. You don’t get to see instant results as climbing […]

September 20, 2022

For decades, marketers have relied on the four Ps — price, product, promotion and place — as staples of strategic planning. In 1960, E. Jerome McCarthy proposed the four Ps in his book, Basic Marketing: A Managerial Approach, and they […]

September 15, 2022

So, you’ve tried it all, from pay-per-click advertising to inbound marketing and everything in between. You get some leads here and there, but not in droves like you were hoping. What are you missing? Unfortunately, there is no fail-proof way […]

September 15, 2022

TikTok has taken over traditional forms of social media and has created a new wave of creativity among people of all ages looking to have fun, entertain, get more likes and connect with others. Billions of people have downloaded TikTok, […]

September 13, 2022

Demands on a business owner’s time are intense, and successful entrepreneurs know how to determine which tasks to delegate. Marketing and branding are often outsourced in growing companies due to the sheer volume and variety of collateral needed to get […]

September 8, 2022

Halloween can provide lots of fun opportunities for local businesses to personalize their spaces. From vintage wall decor to spooky window decorations, showing your Halloween spirit may improve the experience for customers and help you build a memorable brand. These […]

September 7, 2022

People starting their own business don’t always understand the importance of some elements they may have ignored until they feel the negative impact. And as a startup CEO, I was in that stage until I started to learn and watch […]

September 6, 2022

Your thought leadership may be missing the mark. New research shows that nearly three out of every four buyers don’t find value in at least half of the thought leadership they consume. From the same research sample, however, nearly half […]

September 6, 2022

Flowers are considered to be a gesture of respect and love for dear ones. Be it anniversaries, formal business events, birthdays, or weddings among others, flowers work everywhere. The beauty and refreshing fragrance of flowers are associated with positive vibes. […]

September 1, 2022

Marketing in healthcare differs greatly from many other industries. With the ethical and regulatory implications of patient privacy, many healthcare organizations may feel that their marketing efforts are limited. As a direct result, it’s likely that healthcare marketing often lags […]

September 1, 2022

If you have good writing skills, that can be the base for a successful business. There are many industries and niches that require strong writers. Consider the following ideas for writers if you’re looking to start your own business. Why […]

August 31, 2022

Are you looking to start your entrepreneurial journey and need some ideas? Here are 25 cash flow business ideas you can start. These small businesses are easy to start, require little up-front investment, and generate a consistent flow of income. […]

August 31, 2022

Search engine optimization is a process for boosting the quality and quantity of traffic to your website. It’s also what makes your website stand out and appear at the top of a search engine. Currently, SEO plays a gigantic role […]

August 29, 2022

It’s tough to make your marketing stand out any day of the year. It’s especially difficult around major holidays like Labor Day weekend, when seemingly every business is fighting for your customers’ attention. But it’s doable. Here are five unique […]

August 23, 2022

Shopify is trying to bring small businesses together with Shopify Collabs, which aims to make it simple for creators to monetize while giving merchants a new sales and marketing channel. Shopify Collabs Wants to Connect Small Business Merchants and Creators […]

August 18, 2022

Starting a business brings with it great opportunities as well as challenges. Capitalizing on these opportunities means understanding these challenges. And the best way of doing this is by taking online business courses for entrepreneurs. Taking these courses will allow […]

August 17, 2022

When you need a new website or an overhaul to your existing site, you need results fast. The longer it takes to complete your project, the longer you’ll have to wait to start seeing any kind of ROI. The fastest […]

August 16, 2022

In the creator world, we often hear that content is king. Though, this phrase leaves out a very important piece of the puzzle. Gary Vee coined the phrase “If content is king, then context is God.” The context that surrounds […]

August 15, 2022

Generating leads is a challenging but essential part of marketing. It’s the top priority for every company because it can literally make or break your business. Statistics say that companies with mature lead generation processes generate 133% more revenue than […]

August 8, 2022

For more than a decade, digital marketing has helped businesses connect with customers. It’s helped them gather data to personalize the customer experience when interacting with their brand. Tailor-made messages and journeys are now the norms, leaving businesses looking for […]