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Tag: marketing


Customer relationship management, General organization management

Want More Customers? High-Growth Founders Balance These 2 Strategies

May 16, 2024

Via: Inc.

This May, more than a dozen high-flyers from the Inc. 5000 Community got together to swap notes on customer acquisition. There was clear consensus: Today, there are two simple but essential and nuanced ways to think about reaching prospective clients […]


General organization management, Strategic planning

How Elections Influence Market Trends and Business Strategy

May 13, 2024

Via: Small Biz Club

In the world of business and economics, there are many factors that can alter markets and change the market atmosphere for business owners. One specific event that always seems to have some sort of effect on markets is political elections. […]


Department management, Marketing

Marketing Strategies for Small Business Month and Beyond

May 9, 2024

Via: Small Biz Club

Every small business owner understands the hustle. You wear many hats, navigate a competitive landscape, and constantly strive to build a loyal customer base. Luckily, there are dedicated times throughout the year, like Small Business Month (May) and Small Business […]


General organization management, Strategic planning

Building Brand Awareness on a Budget: Tech PR Tips for Small Enterprises

May 8, 2024

Via: Small Biz Club

In today’s tough market, it’s vital for any company to get noticed, especially smaller ones trying to carve out a space for themselves. Often, these companies face hurdles because they don’t have as many resources. But there’s good news: even […]


Department management, Marketing

10 Ways to Use AI for Hyper-Personalized Marketing

May 7, 2024

Via: Entrepreneur

The digital marketing industry stands clearly at a crossroads. As privacy concerns prompt a shift of platforms away from tracking cookies, marketers must adopt new ways to personalize content without compromising user privacy. In this environment, AI offers the most […]


Department management, Marketing

How to Use Automated SMS for Generating and Nurturing Leads in B2B Sales

April 29, 2024

Via: Home Business Magazine

For the B2B sales, every lead counts. However, with increasing competition and evolving buyer behaviors, traditional lead generation and nurturing strategies are no longer enough. Enter Automated SMS – a powerful tool that can revolutionize how you generate and nurture […]


General organization management, Systems management

What Are the Best Practices for Maximising ROI?

April 25, 2024

Via: Small Biz Club

When boosting your search engine, there are three key areas you need to focus on: getting other sites to link to yours (backlinks), making sure your website is technically up to snuff (technical tweaks), and creating content that grabs attention […]


Customer relationship management, General organization management

The Only Way to Win Over Customers Is to Become Their First Choice. Here’s How to Do It.

April 25, 2024

Via: Entrepreneur

What does it mean to be your customers’ “first choice” and why does it matter? Customers buy products or services to solve their problems and they have more choices than ever about where to go and who to buy from. […]


Department management, Marketing, Organization management, Startup

Small Budget, Big Impact: Marketing Strategies for Startups

April 15, 2024

Via: Small Biz Club

Cash-strapped but brimming with potential? Welcome to the exciting (and sometimes nerve-wracking) world of launching a startup. Fear not, fellow entrepreneur! Marketing magic doesn’t require a bottomless bank account. With a dash of creativity and a strategic plan, you can […]


Department management, Marketing

Data Privacy Bill Would Limit Marketing Uses of Personal Info

April 8, 2024

Via: Inc.

Two influential lawmakers from opposing parties have crafted a deal on legislation designed to strengthen privacy protections for Americans’ personal data. The sweeping proposal announced Sunday evening would define privacy as a consumer right and create new rules for companies […]


Department management, Information Technology, Marketing

This Is the Framework You Need to Create a Brand Worth Your Customers’ Loyalty and Make More Money Doing It

April 8, 2024

Via: Entrepreneur

Storytelling has been an inherent part of human culture since the dawn of time. We both share our stories with the world and take in the stories of others. Either way, stories shape our perspectives and, thus, our shared reality. […]


Department management, Marketing

Taking Your Business to the Next Level Using Influencer Marketing

April 4, 2024

Via: Inc.

Digital marketing has comfortably outpaced traditional advertising. It is the default for all marketing and advertising in today’s business landscape. And like its predecessor, it comes with various marketing options and channels. Currently, influencer marketing is proving to be one […]


Department management, Marketing

4 Strategies to Help You Attract More Local Customers to Your Small Business

April 4, 2024

Via: Entrepreneur

Want to increase foot traffic and attract local customers to your business? Whether you’re a restaurant owner, hair stylist, lawyer or general contractor, you can benefit from local search marketing. Local search marketing is the practice of using geo-specific advertising […]


Department management, Marketing

The Impact of AI Video Technology on the Marketing Industry

March 26, 2024

Via: Small Biz Club

Artificial Intelligence (AI) is no longer a futuristic idea but a tangible reality that has swept across various sectors, including marketing. AI video technology has emerged as a game-changer in how brands create content, personalize messaging, and analyze consumer behavior. […]


Department management, Marketing

How Augmented Reality Is Transforming the Marketing Landscape — and How Your Business Can Leverage It Effectively

March 25, 2024

Via: Entrepreneur

In the last three years, there have been several important developments in the tech world related to immersive technologies: augmented reality (AR), virtual reality (VR) and extended reality (XR). We’ve witnessed a huge jump in the development of AI. And […]


Customer relationship management, General organization management

4 Ways to Reach Your Target Audience More Effectively

March 20, 2024

Via: Home Business Magazine

If there’s one thing that’s for sure, it’s that the biggest priority in your business is to engage your customers and make it clear to them what your business has to offer. Failure to reach your target audience could result […]


Department management, Marketing

Is SEO Worth It for Small Businesses? Here’s What You Need to Know.

March 19, 2024

Via: Entrepreneur

Many small business owners view search engine optimization (SEO) as a luxury rather than a necessity. Given the pressures of day-to-day operations and tight budgets, they think of SEO as a complex and technical field dominated by big websites with […]


Department management, Marketing

Want to Blow Up on TikTok? Follow These 12 Rules for Business Success

March 18, 2024

Via: Entrepreneur

Despite pending legislation in the U.S., TikTok is still on the rise — for now. What first emerged as an entertainment platform in 2016 has grown into a social media behemoth over the past several years. There are more than […]


Department management, Marketing

Boomers: The Wealthy Client Group You Can’t Ignore — Here’s the Best Way to Market to Them.

March 14, 2024

Via: Entrepreneur

In the unending search for the holy grail of marketing, financial advisors are lately tempted by promises of quick and easy client acquisition through digital marketing miracles. From buying digital leads to endless social media posts, content marketing and webinars, […]


Department management, Marketing

How To Make Your Business Exterior More Appealing

March 13, 2024

Via: Small Biz Club

The exterior of your business is the first thing customers see and the catalyst for any first impressions they make. Image and user experience are crucial in the modern corporate world, which means neglecting your storefront is akin to turning […]