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Tag: marketing


Department management, Marketing

5 Sales and Marketing Trends for 2023 You Must Know

January 27, 2023

Via: Entrepreneur

The world of sales and marketing is constantly changing, so staying on top of the latest trends is important. This article will look at five sales and marketing trends for 2023 that you need to be aware of. With the […]


Department management, Marketing

Is Local SEO Worthwhile for Small Businesses?

January 26, 2023

Via: Small Biz Club

Small business owners will take any ethical marketing advantage they can get. One of those advantages is capitalizing on local SEO (Search Engine Optimization) strategies that help you reach more customers in your local area. If you own a small […]


Department management, Marketing

Why YouTube Ads Should Be in Your Advertising Budget

January 20, 2023

Via: Entrepreneur

As business owners and marketing professionals, you constantly look for cost-effective ways to promote your products or services. The most sought-after platform for video marketing is YouTube, which is known for its relatively low ad costs compared to other channels. […]


Department management, Marketing

Four Tips For Succeeding With Influencer Marketing

January 17, 2023

Via: Forbes

As social media remains a goliath in the funnel of e-commerce sales, brands are seeing influencer marketing making a bigger dent than ever in their sphere. In fact, the influencer marketing industry was worth an estimated $16 billion in 2022, […]


General organization management, Strategic planning

5 Things to Know and Do Before Writing Your Business Plan

January 13, 2023

Via: Entrepreneur

There are many articles about what to include in your business plan. But what about before you even start writing it? Are there things you need to know? Information you need to compile? Things to consider? You bet. Below you’ll […]


Department management, Marketing

3 Marketing Trends to Adopt in 2023

January 11, 2023

Via: Entrepreneur

The beginning of a new year is a great time to review business plans, reassess marketing strategies and finalize budgets. When it comes to marketing, there’s no shortage of ideas, trends and new tools. As a marketing leader with over […]


Customer relationship management, General organization management

6 Mindsets Every Entrepreneur Must Adopt to Maximize the Power of Marketing Psychology

January 11, 2023

Via: Entrepreneur

Understanding the fundamentals of marketing psychology can help entrepreneurs create effective customer experiences and build customer loyalty. It can sound a bit complicated if you’re new to the term — and don’t get me wrong, it is — but in […]


Department management, Marketing

3 Digital Marketing Strategies That Will Save You 20 Hours Every Week

January 9, 2023

Via: Entrepreneur

Are you struggling to keep up with the demands of digital marketing? You’re not alone. Small businesses and entrepreneurs are often so busy that they don’t have time to focus on their marketing efforts. Don’t worry, though! There are ways […]


Department management, Marketing

The Simple 6-Step Formula for Using Short-Form Video Content to Grow Your Business

January 6, 2023

Via: Entrepreneur

Attention has always been a currency in marketing, but with the rapid increase in short-form video popularity in recent years, social media platforms like Tiktok, YouTube Shorts, Instagram and Facebook Reels have become the prime marketplace for user attention. Apps […]


Department management, Marketing

How to Use SWOT Analysis to Strengthen Your Marketing Strategy

January 4, 2023

Via: Entrepreneur

SWOT Analysis assesses and analyzes several aspects of your business to create an effective business plan and marketing strategy. The SWOT Analysis is a powerful tool for evaluating your marketing efforts to create a more robust and pervasive marketing campaign. […]


Department management, Marketing

4 Marketing Strategies Pet Care Companies Must Implement to See Growth

December 30, 2022

Via: Entrepreneur

The pet care industry is on a tremendous upward growth curve. More frequently than ever, human beings are bringing furry friends into their lives and discovering how quickly they become family. The business of pet care doesn’t end once someone […]


General organization management, Strategic planning

How To Identify The Best Money Making Activities In A Market Downturn

December 29, 2022

Via: Entrepreneur

Not all marketing is created equal. Some strategies are designed to yield results in the long term, but your average business owner doesn’t always have that long to wait. According to Statista, 21.6% of American small businesses surveyed claimed that […]


Department management, Marketing

How to Scale a Marketing Strategy That Works

December 28, 2022

Via: Entrepreneur

Marketers are experimenters. We have to be. Some marketing strategies simply don’t work because of bad audience targeting, excessive competition, cost/reward imbalances or other issues. It’s our job to figure out what works and what doesn’t. When we figure out […]


Department management, Marketing

This Is Why the Holidays Are Actually the Best Time to Post on Social Media

December 22, 2022

Via: Entrepreneur

Make noise on social media this holiday season. Many entrepreneurs see the holiday season as an opportunity to run a promotional campaign — and meet their final sales targets for the year. This is true, but promotions aren’t the only […]


Communication, Department management

4 Strategies For Preserving Objectivity In Your Firm

December 7, 2022

Via: Small Biz Club

A sense of truth is vital for businesses. Though marketing language can often paint a grandiose image of a company, all activities behind the scenes should be anchored to a firm sense of reality. Still, entrepreneurs can get carried away […]


Department management, Marketing

Online Reputation Management 101

December 5, 2022

Via: Small Business Trends

Online reputation management is crucial for businesses. It only takes a few negative reviews or comments to ruin your online reputation and cause customers to go elsewhere. That’s why it’s so important to have a solid online reputation management strategy […]


Department management, Marketing

Not a Choice But a Necessity: How Responsible Marketing Practices Can Bridge Gap Between Brands And Customers

December 1, 2022

Via: Entrepreneur

In a highly evolving and challenging market, brands are continuously evaluating newer and meaningful avenues that can bring them closer to customers. Realising the growing importance of stronger brand-customer relationships, brands are focused on embracing responsible marketing practices which are […]


Department management, Marketing

A Young Entrepreneur Offers the New-Age Marketing Tactics Of the Elite Class

November 29, 2022

Via: Entrepreneur

When bold-faced names are in search of cutting-edge tactics to gain that competitive advantage, there are few agencies willing to reinvent the wheel with bespoke marketing solutions. Enter Grey Smoke Media. Founded by Toronto-based writer and serial entrepreneur turned hit […]


Department management, Marketing

Why You Shouldn’t Take a Course to Learn Growth Marketing — and What You Should Do Instead

November 29, 2022

Via: Entrepreneur

Without customers, there’s no business. And how do you drive new customers or keep existing ones engaged? Simple. Growth marketing. It’s no secret that growth marketing is a valuable skill set to possess, from new startups to 30,000-employee behemoths like […]


Department management, Marketing

How Small Businesses Can Make the Most of Email Marketing

November 28, 2022

Via: Entrepreneur

For many small- and medium-sized businesses (SMBs), the pandemic was the nudge they needed to embrace digital technologies, like email marketing software. Plus, new challenges like inflation and labor shortages have left small businesses lacking the time and resources to […]