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Tag: marketing


Department management, Marketing

Return on Content: A Review of How Spending Patterns on Content Marketing Are Changing

November 16, 2018

Via: Business 2 Community

There’s a famous four-box diagram called the Growth-Share Matrix, from the equally renowned Boston Consulting Group. It’s designed to help you work out which of your products to cull, improve, or invest in — by plotting the rate of growth […]


Department management, Marketing

Google Shares Tips for Attracting More Customers Online This Holiday Season

November 14, 2018

Via: Small Business Trends

The holiday shopping season is responsible for generating a large percentage of the yearly profits for many businesses. A new infographic from Google wants to help you prepare your site and ads for the increased activity which will come your […]


Department management, Marketing

How to Get the Most Out of Facebook Advertising This Holiday Season

November 14, 2018

Via: Inc.

The holiday season can be the most profitable time of year for businesses. Consumers are in the shopping mood and ready to spend money. But if you want to grab their attention, you’re going to have to step up your […]


Department management, Financial, Marketing

6 Tips For Your 2019 Marketing Budget

November 13, 2018

Via: Business 2 Community

We’ve been helping clients create budgets for a while now, and we know that determining how much you can (and should) spend on your marketing budget can be overwhelming. Here are some of our top tips for a pain-free budgeting […]


General organization management, Systems management

5 Steps for Aligning Marketing and Sales in your Small Business

November 9, 2018

Via: Small Business Trends

Whether you’re an entrepreneur just starting out or you’ve been leading a business for a while, you understand that sales is key to growth. You don’t have to have all the answers to everything before you start your business, but […]


Department management, Marketing

Why People Won’t Buy From Your Website If They Think It Is Risky

November 9, 2018

Via: Business 2 Community

We all know that bungee jumping is risky. After all, who in their right mind throws themselves off a bridge or a crane, hundreds of feet above the ground? But the risk we perceive is much greater than the actual […]


Department management, Marketing

LinkedIn Advertising – How to Get Started

November 8, 2018

Via: Business 2 Community

How to use LinkedIn Ads to Promote Your Business Marketing your business online requires an advertising budget as part of your strategy. Whether your goal is to drive traffic to your website, create brand awareness, promote content or convert to […]


Department management, Marketing

Say Goodbye to These 8 Email Marketing Challenges in 2018

November 6, 2018

Via: Business 2 Community

As email marketers, we know consumers are becoming fickle in their purchases, as they have a myriad of options available to them every minute of every day. They can do their monthly grocery shopping, move banks, renew their car license […]


Department management, Marketing

Are These Annoying Words Used in Your Marketing Department?

November 5, 2018

Via: Business 2 Community

Almost everyone has a colleague who grabs onto certain buzzwords and won’t let go. Office dialogue has begun to take on a life of its own over the past few years, commandeering phrases so that people who function outside of […]


General organization management, Strategic planning

If You Want Some Serious E-Commerce Growth in 2019, Follow These 3 Lessons (They’re Critical)

November 5, 2018

Via: Inc.

It’s November, which means your e-commerce store just wrapped up Halloween promotions and your Black Friday plans should be ready to go–holiday sales are inevitably about to be in hyperdrive. Before you know it, Christmas sales will be over, and […]