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Tag: marketing


Department management, Marketing

3 Types of Content Strategy

January 22, 2020

Via: Business 2 Community

When it comes to creating a Leadership Marketing strategy, there’s no one-size-fits-all solution. We have to figure out how to combine three key elements — your brand voice, your ideal customer’s values, and market data — to create a strategy […]


Department management, Marketing

How to Use Social Media to Make Money

January 21, 2020

Via: Business 2 Community

Likes and comments don’t pay the bills. You’ve probably heard this before and it’s true. Social media fame doesn’t necessarily mean you’re rich or even making money at all for that matter. Social media can be a great tool to […]


Department management, Marketing

Social Media Posts with Video Have 48% More Views

January 16, 2020

Via: Small Business Trends

With ever-increasing popularity, a new survey and report from Adobe Spark looks to find out the social media trends that will shape how people work in 2020. The researchers spoke to business owners, freelancers, marketers, designers, side-hustlers, students and influencers […]


Department management, Marketing

Here’s how to modify your e-commerce campaign for B2B and B2C

January 15, 2020

Via: Marketing Land

While search engine optimization is still one of the most important disciplines to master, pay-per-click advertising is equally essential as a skill. No matter if a brand is looking to attract B2B or B2C prospects, PPC is one of the […]


Department management, Marketing

How to Succeed in Personal Branding on Social Media

January 13, 2020

Via: Business 2 Community

Social media is like a blank canvas for both personal and work life. Depending on how you use it, you can draw attention to your expertise and establish a solid reputation in your industry. There’s no doubt that there’s an […]


General organization management, Strategic planning

Prioritizing Your Business Goals in 2020

January 6, 2020

Via: Business 2 Community

The new year is here, and with it comes a fresh opportunity to re-evaluate your business goals. This is a useful annual exercise because goals and priorities can change. You need to ensure everyone is on the same page in […]


Customer relationship management, General organization management

4 Reasons Why You Need a Chatbot

January 3, 2020

Via: Business 2 Community

If you’re browsing a company’s website these days, chances are likely a chat frame will pop up in your window. You’ll typically be greeted by a friendly photo and a “Hello there! How can I help you today?” Welcome to […]


Department management, Marketing

How to Market a Local Business

January 2, 2020

Via: Business 2 Community

As a small business owner, you’ve learned how to craft a beautiful brand. Your website is updated and full of content. But although you have loyal customers, you may be having hard reaching new audiences. Where do you figure out […]


Department management, Marketing

If You Don’t Have Video in Your 2020 Marketing Plan, You Might Be Missing Out

December 30, 2019

Via: Business 2 Community

In our busy world, video is becoming an increasingly popular vehicle for marketing content. People have less time these days, and video is a fast, modern, and engaging method for catching prospects’ attention. It might not be a surprise then […]


Department management, Marketing

3 Tips to Revamp Your 2020 B2B Email Marketing Strategy

December 27, 2019

Via: Business 2 Community

In 2019, it was estimated that the number of active email accounts would hit 5.6 billion. Those 5.6 billion accounts equate to a lot of opportunities for your email marketing. While every email account certainly won’t be a part of […]