Department management, Marketing
August 16, 2019
Via: Business 2 CommunityIt’s no longer just about driving more traffic to your website to increase sales. To really increase sales you need to optimize your website experience to convert more of your visitors. This new technique is called conversion rate optimization (CRO), […]
Department management, Marketing
August 16, 2019
Via: Business 2 Community$123 billion. According to Statista, that was the total value of all the US sales made by ecommerce businesses during the 2018 holiday season. For context, that’s roughly 18% higher than the nominal GDP of Ecuador. If the holiday season […]
Customer relationship management, General organization management
August 13, 2019
Via: Business 2 CommunityWe all want the opportunity to get more traffic and sales to our business website. There are several tactics out there that can improve your conversion rate and profitability short-term, but what about long-term solutions? The best long-term solution to […]
Department management, Marketing
August 12, 2019
Via: Small Business TrendsInstagram has a rollout program to measure what happens if they eliminate likes. It started in Canada. But now it’s expanded to six more countries. The U.S. isn’t included yet. Impact of Instagram Removing Like Counts Dr. Dustin York is […]
Customer relationship management, General organization management
August 9, 2019
Via: Business 2 CommunityBusiness owners and marketers are continually looking for new ways to forge connections with their audience. Customer loyalty is something you can start building with your audience during all of the significant stages of your sales funnel. Today we are […]
Department management, Marketing
August 9, 2019
Via: Business 2 Community1. Update your Linkedin profile and connect with key buyers LinkedIn has over 25 million users in the UK and 575 million globally. That means there’s a good chance there are potential buyers who you can contact in there. You […]
Department management, Marketing
August 8, 2019
Via: Business 2 CommunityA carefully thought-out email marketing strategy is a great tool for building brand awareness and increasing sales. Email marketing is perhaps the most pocket-friendly marketing channel. It gives you the undivided attention of your customers and prospects. Email marketing analytics […]
Department management, Marketing
August 7, 2019
Via: Marketing LandIt’s not exactly news that programmatic advertising, automation and agency consolidation have upended the media industry. Such changes have been well documented (as well as felt personally by many of our colleagues). But change, like time, marches on, and these […]
Department management, Marketing
August 7, 2019
Via: Business 2 CommunityIt doesn’t take much effort to find various studies proving that digital ads are ineffective. One study found that only 12% of display ads are ever looked at, with just 4% being viewed for over a second. That’s certainly less […]
Department management, Marketing
August 6, 2019
Via: Marketing LandWhile summer can be a slower season for some retailers, the large success with massive summer shopping events like Amazon’s Prime Day for brands not named Amazon show there is opportunity in every season. Most importantly, it doesn’t have to […]
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