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Tag: marketing


Department management, Marketing

Top 5 Social Networking Rules for Media Pros

May 11, 2021

Via: Business 2 Community

There’s not a handbook of social networking rules for media pros to follow. But there are proven ways to increase your followers and fans while showing your audience you’re an authority in the media industry. Social Networking Rule #1: Stop […]


Communication, Department management

Voicebot Vs. Chatbot: What Are the Differences?

May 7, 2021

Via: Business 2 Community

Bots are the most used client care devices by companies. Businesses can communicate with their clients anytime. It’s always fulfilling to the customers because both bots can hold conversations all the time without a sweat. There are differences, upsides and […]


Department management, Marketing

How to Market Your Business: Top Tips for Success

May 6, 2021

Via: Business 2 Community

Today, we’ll discuss how to market your business to achieve long-term success and growth, since this is the ultimate goal of any business. I’d like to focus on media companies today since they face unique challenges and their business model […]


Customer relationship management, General organization management

3 Ways to Encode Buyer Persona Goals Into Your Organization’s DNA

May 6, 2021

Via: Business 2 Community

We have heard the terms “organizational DNA” or “company DNA” often in attempts to articulate what an organization’s culture may be like. Sometimes, culture and DNA are used interchangeably. If we get scientific, we know that DNA can have a […]


Department management, Marketing

4 Ways to Create Marketing Excellence

May 5, 2021

Via: Small Biz Club

Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. This is considered to be […]


General organization management, Strategic planning

5 Strategies to Become A More Impactful, Buyer-Driven Marketing Org

May 3, 2021

Via: Marketing Land

It’s fall 2022. We’ve moved past the lockdown and are in a bar with a group of marketing peers at an industry event reflecting on the past few years and all the transformation B2B marketing has gone through. What would […]


Department management, Marketing

Managing Your Marketing: 5 Tips to Reduce Risk of Failure

April 30, 2021

Via: Business 2 Community

Running a business is fraught with risks of all types, from lawsuits to financial collapse. If there is too much risk in your business model, you’ll struggle to stay afloat and you could find you have no option except to […]


General organization management, Strategic planning

How to Start a Consulting Business: Your One Page Business Plan

April 28, 2021

Via: Entrepreneur

I wrote several business plans while obtaining my MBA from the University at Buffalo. But, for some reason, I totally skipped that part when it was time to launch my consulting business. My only real plan was to generate revenue, which often involved saying […]


Department management, Marketing

B2B marketers rely on marketing automation: Tuesday’s daily brief

April 27, 2021

Via: Marketing Land

Good morning, Marketers, and are you ready for three-dimensional warfare? The gloves are off between Apple and Facebook. With the implementation of new App Tracking Transparency policies, Apple has created a situation in which Facebook can only track user activity […]


Customer relationship management, General organization management

How to Create More Referrals for Your Business

April 27, 2021

Via: Inc.

Likely, you know someone that you’re more than happy to refer to other people. In fact, we might even feel some sense of an obligation to help them out with a referral. You might wonder where that feeling of obligation […]