Tag: marketing

July 8, 2024

Amazon Prime Day — the retail giant’s two-day sale event — is coming up next week, on July 16 and 17, and businesses are prepared. Expectations are high following 2023’s Prime Day success. According to Statista, sales reached an all-time […]

July 1, 2024

If you want to get your business in the mind of potential clients, then you have got to put some effort in. We understand that there are a lot of different ways to do this, and if you don’t want […]

June 21, 2024

This is a digital era; and today, when the attention spans are decreased to microseconds, brands are trying out-of-the-box tricks to engage with the audience and increase audience interactivity. In this competitive context, a technique that has become widely popular […]

June 14, 2024

A new TikTok feature aims to make its e-commerce functionality even more compelling. The video-sharing platform has launched a visual search tool that is available to users in the United States and Southeast Asia, TechCrunch reported earlier this week. Instead […]

June 10, 2024

As 2024 rolls on, just like last year SEO continues to evolve rapidly. For the small business, staying ahead of these changes is difficult but yet it is crucial to maintaining your online visibility and, as such, your competitiveness. With […]

May 29, 2024

There’s no question that effective marketing is critical to financial advisor success. In fact, the average advisor spent $17,400 on marketing in 2022, according to a survey conducted by Broadridge, and 30% of advisors said they plan to increase their […]

May 24, 2024

Generative AI, the technology behind AI Overviews, is reshaping the search experience by understanding and responding to natural language queries, synthesising information from multiple sources, and presenting it in an easily digestible format. In this article, I will delve into […]

May 23, 2024

Like every entrepreneur, you likely aspire to drive profits in your service-based company. But how do you achieve this goal? The answer lies in scaling. It’s imperative to grasp the difference between growing and scaling your operations. While growing entails […]

May 16, 2024

This May, more than a dozen high-flyers from the Inc. 5000 Community got together to swap notes on customer acquisition. There was clear consensus: Today, there are two simple but essential and nuanced ways to think about reaching prospective clients […]

May 13, 2024

In the world of business and economics, there are many factors that can alter markets and change the market atmosphere for business owners. One specific event that always seems to have some sort of effect on markets is political elections. […]

May 9, 2024

Every small business owner understands the hustle. You wear many hats, navigate a competitive landscape, and constantly strive to build a loyal customer base. Luckily, there are dedicated times throughout the year, like Small Business Month (May) and Small Business […]

May 8, 2024

In today’s tough market, it’s vital for any company to get noticed, especially smaller ones trying to carve out a space for themselves. Often, these companies face hurdles because they don’t have as many resources. But there’s good news: even […]

May 7, 2024

The digital marketing industry stands clearly at a crossroads. As privacy concerns prompt a shift of platforms away from tracking cookies, marketers must adopt new ways to personalize content without compromising user privacy. In this environment, AI offers the most […]

April 29, 2024

For the B2B sales, every lead counts. However, with increasing competition and evolving buyer behaviors, traditional lead generation and nurturing strategies are no longer enough. Enter Automated SMS – a powerful tool that can revolutionize how you generate and nurture […]

April 25, 2024

When boosting your search engine, there are three key areas you need to focus on: getting other sites to link to yours (backlinks), making sure your website is technically up to snuff (technical tweaks), and creating content that grabs attention […]

April 25, 2024

What does it mean to be your customers’ “first choice” and why does it matter? Customers buy products or services to solve their problems and they have more choices than ever about where to go and who to buy from. […]

April 15, 2024

Cash-strapped but brimming with potential? Welcome to the exciting (and sometimes nerve-wracking) world of launching a startup. Fear not, fellow entrepreneur! Marketing magic doesn’t require a bottomless bank account. With a dash of creativity and a strategic plan, you can […]

April 8, 2024

Two influential lawmakers from opposing parties have crafted a deal on legislation designed to strengthen privacy protections for Americans’ personal data. The sweeping proposal announced Sunday evening would define privacy as a consumer right and create new rules for companies […]

April 8, 2024

Storytelling has been an inherent part of human culture since the dawn of time. We both share our stories with the world and take in the stories of others. Either way, stories shape our perspectives and, thus, our shared reality. […]

April 4, 2024

Digital marketing has comfortably outpaced traditional advertising. It is the default for all marketing and advertising in today’s business landscape. And like its predecessor, it comes with various marketing options and channels. Currently, influencer marketing is proving to be one […]