Tag: marketing

May 30, 2023

The technological advances we’ve seen over the past few decades have transformed how businesses communicate and market to consumers. From the emergence of the internet to the rise of social media, the landscape has continuously evolved. Now, AI is driving […]

May 30, 2023

In the ever-evolving digital landscape, trends ebb and flow, but a few enduring ones manage to leave a lasting imprint. One such game-changer quietly revolutionizing customer interactions is conversational marketing. Despite sounding somewhat technical, the concept is simple — it […]

May 23, 2023

Today, going multilingual is an integral aspect of powerful email marketing, particularly for businesses operating in global markets. Yet, this is quite a challenging thing to do that requires time and effort. So, why make your email marketing multilingual? Indeed, […]

May 22, 2023

As anyone who works in marketing can attest to, our role requires that we wear many hats to do a little bit of everything to build our brand and generate revenue — manage websites, host webinars, develop lead-generation content, draft […]

May 17, 2023

Attention spans aren’t what they used to be, ranging from 20 minutes to just two seconds — which was just enough time to read that sentence. Throw in the paradox of choice, and it’s no wonder there’s so much indecision […]

May 17, 2023

The world of marketing is undergoing a paradigm shift with the rise of Web3 technologies. This decentralized internet model, characterized by blockchain-based platforms, decentralized applications (dApps) and a strong focus on user privacy, has paved the way for innovative marketing […]

May 12, 2023

In the midst of economic turmoil, CEOs and entrepreneurs are focusing on a bright future. Nearly 75% of leaders surveyed during a joint Hello Alice-Mastercard initiative said they planned to grow in 2023. This means business owners nationwide aren’t allowing […]

May 11, 2023

In late 2021, I left a 21-year career in financial services and started my own coaching and consulting business. I quickly realized I was somewhat clueless about how to scale. It only took a matter of weeks before I was […]

May 10, 2023

The subscription economy has been on the rise and will only continue to grow. With the global subscription eCommerce market expected to exhibit a Compound Annual Growth Rate (CAGR) of 65.5% between 2023 and 2028, it’s not a surprise that […]

May 9, 2023

As a marketing manager, achieving success in your role requires a combination of both tangible resources and intangible qualities. Whilst a dedicated team, data-driven insights and analytics tools, a mentor or coach, continuous learning and development, and passion are all […]

May 4, 2023

Building a successful business plan that supports your desired lifestyle requires a thoughtful and intentional approach, but it does not have to be difficult or overly complicated. In less than five years, I grew a criminal defense law practice from […]

May 2, 2023

Small businesses often struggle with advertising due to limited budgets. However, there are many completely free ways to promote your business online and increase brand awareness. In this article, we will explore the best free small business advertising ideas for […]

May 1, 2023

The sales presentation is often the make-or-break moment in the sales process. It’s the time when you have to captivate and convert your audience. But that’s not easy! After all, the audience’s average attention span during presentations is just five […]

April 27, 2023

Once you understand the power of personal branding, I guarantee you will want to leverage it to propel your business. Having a strong personal brand can open infinite doors and create opportunities for you. A well-crafted personal brand helps entrepreneurs […]

April 26, 2023

Before you start managing your reputation, you must accurately assess where your company’s reputation lives online. This will most likely vary based on the products or services you offer. Essentially, it’s any platform where consumers can leave feedback about your […]

April 25, 2023

Small businesses are spending more on their marketing budget numbers. In fact, advertising expenses have gone up almost 4% in 2023 from the previous two years. Deloitte reports advertising budgets will make up about 13.6% of the total for these […]

April 25, 2023

For small businesses, having a website is crucial for establishing an online presence. However, just having a website isn’t enough – it’s important to ensure that your website has all the necessary features to attract and retain customers. In this […]

April 20, 2023

In today’s digital age, having a professional Instagram profile is essential for businesses to establish a strong online presence. With over 1 billion active users, Instagram offers businesses a powerful platform to engage with their target audience, increase brand awareness […]

April 18, 2023

Small businesses and nonprofits can now use GPT technology to create engaging marketing content created in seconds. Constant Contact’s new AI Content Generator leverages artificial intelligence to automate the copy drafting process for marketing campaigns. It’s the first multichannel AI […]

April 14, 2023

Every company audits the services they receive. Your executive team regularly reviews your 401(k) plan, health benefits, and policies to ensure all vendors and partners deliver value. The same must be true for your public relations (PR) partner. These questions […]