Category: Communication

January 19, 2022

“Asking questions keeps people engaged, which is paramount when you are trying to influence someone’s thinking or behavior.” That’s the conclusion of a ten-year-old Harvard Business Review article by Chris Musselwhite and Tammie Plouffe. But the idea that leaders can […]

January 6, 2022

Welcome to a new year! Today I have some resources to help you find other social media networks that may work well for your brand. Here’s four links with tips and tricks to kick start your work week. In order […]

January 4, 2022

As you put your 2022 marketing plans together, you’ll concentrate on acquisition, budget and campaigns. We would like to add another item to your list and move it to the No. 1 priority: Your data! Why data? Because data is […]

January 3, 2022

Almost every American consumer has a smartphone, and consumer research has found that American smartphone owners check their phones an average of 96 times per day, according to data from Asurion. Because people check their phones so often, SMS for […]

December 27, 2021

Communication is one of the most common challenges faced by teams that are new to remote work. Team members who were used to walking over to a colleague’s desk for clarification find themselves lost in a sea of crisscrossed emails, […]

December 14, 2021

Forget holiday shopping; it’s supply chain issues that are making headlines. While email marketers will still mark those big dates in the holiday marketing calendar, the real winners will be the ones who take a more agile approach to the […]

December 9, 2021

Everything we read about and encounter is about some sort of digital transformation. It could be a business transformation, buying/selling, or even social transformation. Technology and automation takes a greater part of our lives. Years ago, usually it was scientists […]

December 7, 2021

Remember when LinkedIn used to be just about professional matters? It wasn’t that long ago. Users were quite happy to discuss business-related topics and offer valuable insights into all sorts of areas of work and professional life. It was what […]

December 3, 2021

A track record that convinces others of your credibility is a precious commodity. Authenticity may help leaders inspire others to follow, but credibility is the gateway qualification to lead in the first place. Some define credibility through achieved credentials. Others […]

December 2, 2021

The CEO was frustrated. He was quite sure that his directions had been clear, but his team members had not come through. He was beginning to think that they were lazy or didn’t care. He was especially worried because in […]