Category: Association

Association, Organization management

Why Starbucks CEO’s Letter to Employees About Covid-19 Wins

April 20, 2020

Via: Inc.

Last week, Starbucks CEO Kevin Johnson posted an open letter to all US employees, detailing his company’s strategy for the following months in response to the ongoing pandemic, Covid-19. “Words cannot capture the immense pride and gratitude I have for […]

Association, Organization management

Amazon could win big in the post-coronavirus retail economy

March 19, 2020

Via: Marketing Land

Pundits are already speculating about the post-coronavirus culture and economy. Among the lasting, potential changes are more diversified supply chains, the mainstreaming of online education, more companies embracing work from home, stricter hygiene rules for restaurants and hotels (that survive) […]

Association, Organization management

Why Nike Cut Ties With Amazon And What It Means For Other Retailers

January 22, 2020

Via: Forbes

In November 2019, Nike announced it would stop selling its products on Amazon as a first-party vendor, putting an official end to a pilot program originally designed in 2017. The plan had Nike serving as a direct wholesaler to Amazon […]

Association, Organization management

Amazon Isn’t Killing Brick-and-Mortar Retail. It’s Showing Other Retailers How to Do It

December 2, 2019

Via: Inc.

If you ask most people operating in the real estate market, they’d tell you that retail is at risk. The latest data shows commercial real estate retail deals are slumping due to Amazon fundamentally changing the retail industry and pushing […]

Association, Organization management

Apple’s Strategy for Beating Netflix Is the Streaming Wars’ Best So Far. Here’s Why It Could Actually Win

September 11, 2019

Via: Inc.

Right now, Apple TV+ is mostly an interesting idea. And to be honest, it’s only interesting because it’s Apple. It’s hard to imagine that anyone is begging for one more streaming service to sign up for, but Apple has proven […]

Association, Organization management

Amazon Just Announced It’s Spending $15 Billion to Dominate This Market. Here’s Why Small Businesses Should Pay Attention

August 22, 2019

Via: Inc.

Today, Amazon announced that it is investing $15 billion on tools this year to help small businesses sell more of their products through Amazon’s platform. The move is a clear message that Amazon wants to own the marketplace for small […]

Association, Organization management

Target Just Went Above and Beyond for a 5-Year-Old Guest and It’s a Perfect Lesson in Creating Joy for Your Customer

August 15, 2019

Via: Inc.

When most of us think about Target and birthdays, it’s the place you go to find stuff to wrap up and give as a gift. For one five-year-old, however, it wasn’t about the gifts. According to Lesley Hauler of Good […]

Association, Organization management

Amazon is Quietly Using This Brilliant Strategy to Grow Its $7 Billion Ad Business

July 11, 2019

Via: Inc.

A new report from the ad agency Merkle shows that as Amazon approaches Prime Day, it’s using an interesting strategy to grow its own advertising business: it’s buying ads on Google. It might seem counter-intuitive to pay another company for […]

Association, Department management, Marketing, Organization management

5 Brand Marketing Tips Every Brand Can Learn From the NBA

June 12, 2019

Via: Entrepreneur

The love for sports is global, but the ability that the National Basketball Association has shown in growing into such a global force cannot be attributed solely to the fact that people love the sport. It has a lot more […]

Association, Organization management

What Can the New McDonald’s Campaign to Hire Older Workers Teach Your Small Business?

May 9, 2019

Via: Small Business Trends

McDonald’s entered a partnership Wednesday with the American Association of Retired Persons (AARP) to fill its need for morning workers and expand diversity. The fast-food chain aims to attract older Americans who can fill employment gaps at the company. AARP […]