Top

Category: Association


Association, Organization management

Amazon is Quietly Using This Brilliant Strategy to Grow Its $7 Billion Ad Business

July 11, 2019

Via: Inc.

A new report from the ad agency Merkle shows that as Amazon approaches Prime Day, it’s using an interesting strategy to grow its own advertising business: it’s buying ads on Google. It might seem counter-intuitive to pay another company for […]


Association, Department management, Marketing, Organization management

5 Brand Marketing Tips Every Brand Can Learn From the NBA

June 12, 2019

Via: Entrepreneur

The love for sports is global, but the ability that the National Basketball Association has shown in growing into such a global force cannot be attributed solely to the fact that people love the sport. It has a lot more […]


Association, Organization management

What Can the New McDonald’s Campaign to Hire Older Workers Teach Your Small Business?

May 9, 2019

Via: Small Business Trends

McDonald’s entered a partnership Wednesday with the American Association of Retired Persons (AARP) to fill its need for morning workers and expand diversity. The fast-food chain aims to attract older Americans who can fill employment gaps at the company. AARP […]


Association, Organization management

What Amazon Can Teach You about Creating a Great Company Culture – Not

April 12, 2019

Via: Small Business Trends

Emergency workers were summoned to Amazon’s warehouses nearly 200 times for suicide attempts and other mental health crises over a five-year span. Employees say brutal working conditions at the company leave some to reach out for help before ultimately seeking […]


Association, Organization management

Amazon and Walmart hit hard after new e-commerce rules in India restrict sales

February 1, 2019

Via: The Verge

New e-commerce rules in India have plunged Amazon and Walmart’s local operations into disarray, as the retailers struggle to comply with new restrictions in a key growth market. The legislation was outlined last year but came into force on Friday. […]


Association, Organization management

Tesla cutting 7 percent of workforce, says Elon Musk

January 18, 2019

Via: The Verge

Tesla is cutting seven percent of its full-time employee headcount, Elon Musk announced in a company-wide email. The layoffs are expected to affect around 3,000 employees, based on Tesla’s estimated workforce of 45,000 people. In addition to the cuts, which […]


Association, Organization management

Apple announces new $1 billion Austin campus as part of big US expansion

December 13, 2018

Via: The Verge

Apple has announced a big expansion of its US operations, at the heart of which is a new $1 billion campus in Austin, its third in the city. Apple’s approach comes in marked contrast to Amazon’s recent search for the […]


Association, Organization management

4 Branding Lessons From Nike’s Colin Kaepernick Ad

October 22, 2018

Via: Entrepreneur

Nike sent shockwaves around the world in a matter of minutes with its 30th anniversary ad campaign. Television commercials, print and digital pieces featured Colin Kaepernick, a former quarterback for the San Francisco 49ers. During the 2016-2017 season, the NFL […]


Association, Investment, Organization management

6 Things That Could Have Saved Theranos Investors From a $1 Billion Wipeout ​

September 11, 2018

Via: Inc.

Theranos shut down a week ago — defaulting on a $65 million loan it received from Fortress Investment Group, according to the Wall Street Journal. As an investor, I see Theranos as an exceptionally compelling story of how a con […]


Association, Organization management

1 Thing Netflix Did Successfully That Took It From Commodity to Category Leader

August 30, 2018

Via: Inc.

Netflix continues to collect the scalps of some of the top creative talents in TV and film. Recently, they signed Kenya Barris, the creator of “Black-ish,” to a development deal. That’s just the latest in a long line of star […]