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You Aren’t Selling Your Company. You’re Trading Assets

January 10, 2023

Via: Inc.

One of the most common conversations I have with my fellow CEOs is about selling their companies. A company sale is a life-changing event for most, especially since 90% to 95% of their wealth is typically tied up in the value of their business. The catch, of course, is that wealth is illiquid until you decide to sell that asset.

But there’s something important that many of these CEOs miss when selling their business. It’s not an endpoint. It’s a transfer. They’re just trading one set of assets for another. It possibly may not be the best way to manage your wealth. It could be a bad deal.

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