Category: Customer relationship management

January 24, 2023

Without satisfied customers, your business is in trouble, and the experience your customers have with your brand is your main (and sometimes only) differentiator. But the process by which you go about creating that experience starts with a much better […]

January 19, 2023

Is your sales process really helping your organization maximize its potential revenue? It’s a question well worth considering, especially when scaling your sales team. Complacency in sales can be problematic, to say the least — and failing to address known […]

January 18, 2023

Cash as a payment tender may no longer be king, especially with the rapid shift toward online shopping and digital wallets. Nevertheless, today’s consumers clearly prefer cashback rewards as their loyalty program currency. At the same time, cashback and coupon […]

January 11, 2023

Understanding the fundamentals of marketing psychology can help entrepreneurs create effective customer experiences and build customer loyalty. It can sound a bit complicated if you’re new to the term — and don’t get me wrong, it is — but in […]

January 10, 2023

We’ve all had those calls with customer service where we hang up and go, “Well, that person didn’t care about my problem…like, at all.” And why would they? Customer service agents’ job is to answer questions on behalf of their […]

January 6, 2023

Acquiring new customers and retaining existing ones in the technology space is tough. It’s a lengthy sales cycle, competition is stiff, and you’re dealing with decision-makers from up, down and across the organization. And there’s always at least one executive […]

January 4, 2023

In 2008, Kevin Kelly, the founding editor of Wired, proposed the 1,000 True Fans theory. Attract a thousand loyal fans to your Fintech startup or any other business – and you’ll make money. However, this might seem unrealistic for a […]

December 29, 2022

Going from unknown to must-have in your client acquisition process can be a challenging task. But it is not impossible. By following a few simple steps, you can increase your sales and become an authority in your industry. Below are […]

December 26, 2022

Customer loyalty is the holy grail of a high return on your investment. However, many people tend to think and invest more in customer acquisition and marketing than they do in cultivating loyalty. The evidence is clear; customer loyalty translates […]

December 19, 2022

1. Find unrelieved customer pain. People who are suffering significant pain start companies. As I learned in researching my book, Hungry Start-Up Strategy, becoming entrepreneurs is not their first choice. They do so only after searching the world for solutions […]

December 16, 2022

While it’s often the horrible customer service experiences that go viral on social media or become the topic of discussion over dinner, when asked, most people could likely think of a time when they experienced really excellent customer service. From […]

December 8, 2022

Working with a customer relationship management (CRM) tool is the fastest way to develop a custom strategy for any business. In the past, CRMs were always considered tools for sales. However, today, their solutions have expanded to work for marketing, […]

November 14, 2022

Imagine if you could glance at the profile of one of your customers and immediately have all the pertinent information about that individual at your disposal, including the most up-to-date contact information, a complete history of their transactions, and a […]

November 7, 2022

User onboarding is the process that takes people from perceiving, experiencing and adopting the product’s value to improve their lives. This process determines whether a customer keeps utilizing your product or leaves after several months or even days. Why user […]

October 31, 2022

Most people running a business are well aware that customer communication is critical to success, but that’s only partially correct: It’s only successful when executed in a way that not only engages customers but builds meaningful relationships. In fact, 54% […]

October 27, 2022

In a typical commercial transaction, the buyer controls the money, which means they own the power in the relationship. Salespeople have tried to improve their leverage by using the word “partner” instead of customer or client. In doing so, some […]

October 26, 2022

In many cases, salespeople get a bad rap. And the number one reason most people state for not liking salespeople is that they push their agenda without listening to, acknowledging or meeting the needs and wants of the consumer. This […]

September 30, 2022

As an entrepreneur vying for market share in an increasingly competitive online environment, you’ve got to bust out all the stops to make your product or service stand out. Personalizing the customer experience is, to my mind, the least you […]

September 14, 2022

In the last several months, tech marketers have faced the immense challenge of having to achieve more, but with fewer resources. As companies contend with dropping valuations and brace for a recessionary environment with layoffs and budget cuts, CMOs are […]

September 9, 2022

During the last century, a multitude of businesses have subscribed to the motto, “the customer is always right,” giving more power to consumers and laying the groundwork for an increased focus on providing excellent customer service that eventually led to […]