Category: Customer relationship management

July 27, 2021

The days of having to leave the house, deal with traffic, find parking and fight the crowds in a retail environment are long gone. Online shopping is not as foreign to most consumers as it once was. It’s now mainstream […]

July 22, 2021

Public relations (PR) is often misunderstood. Some believe it is only about getting the press to write about you. Others think it is more to do with crisis management. But PR is so much more than that and is an […]

July 20, 2021

Understanding what your customers are thinking and why they do what they do can make all the difference in your sales. Beauty giant Neutrogena has invested time and money into consumer psychology — and it’s paying off. When the company […]

July 19, 2021

Did you know that Amazon offers a global reward fulfillment initiative? No, I’m not talking about Amazon Prime. Rather, I’m referring to a template for mini rewards programs, called Amazon Moments. This begs the question, is there a more extensive […]

July 14, 2021

Internal customer service involves everything an organization can do to help their employees fulfill their duties, reach their goals and enjoy their work. It covers how different departments communicate with each other and how individuals interact with their colleagues, subordinates […]

July 12, 2021

COVID -19 undoubtedly changed the global landscape in myriad ways. As well as our behavior in general, it reshaped how we shop. Driven by lockdowns, the pandemic has ushered in a new era of eCommerce. In the US during 2020, […]

July 6, 2021

Let’s face it — everyone loves getting a good customer testimonial. At the end of the day, when you start researching a product or service, one of the first things you do is see what other people have to say […]

July 2, 2021

The world is reopening. After more than a year of people trying to avoid crowds and maintain social distancing, retailers are betting that shoppers will shift to in-person experiences to make up for lost time and regain a sense of […]

July 1, 2021

The process you use to create quality content and appealing offers for lead generation affects whether or not you generate leads. But the process behind acquiring, qualifying, and converting those leads into sales requires even closer attention. This area of […]

June 28, 2021

A customer relationship management (CRM) manages your small business interactions with clients. The right CRM has the tools and features that include lead tracking, contact management, and other items. What is a CRM System? This software for your business guides […]