Category: Customer relationship management

May 16, 2019

Marketing professionals around the globe often think about ways they can bring in new customers. Obtaining new customers translates to higher profits. While that statement may be true, there are other factors that you should consider. Customer retention is another […]

May 13, 2019

In today’s competitive landscape, customers expect a lot more from brands and businesses they buy from. As an entrepreneur, you come up with new innovative ideas to serve your customers but how do you really know if that’s what the […]

May 8, 2019

When someone is shopping an item, especially an expensive one, they tend to go through several stages before they decide to make their purchase. These stages can be roughly summarized as: Engagement: They’ve started looking for a solution to their […]

April 22, 2019

Not long ago, enabling customers to contact your business through multiple channels — voice, email, web forms, fax, chat and text messages — was on the cutting edge. In this way, customers were empowered to start conversations with companies through […]

April 16, 2019

If you’re an online retailer, it is as crucial for you to get totally clear about your ideal customers as it is for any other type of business. Maybe even more crucial. That’s because retailers usually invest more time, energy, […]

April 4, 2019

We’re always looking for the next big thing: a phone that folds, a scooter that just magically appears on every block, or a house that can be 3D-printed. These developments make for great social media fodder, and they ensure brands […]

April 1, 2019

We know the importance of customer experience. Whether it’s their buying experience or their experience in implementing or using our solutions, customer experience is key to our success. It’s what causes them to buy, repurchase, and recommend. Billions are being […]

March 29, 2019

Realizing lifetime value from your customers is about generating lifetime value for your customers. That’s the central tenant of the customer success approach to business. It represents a shift away from thinking of customers as point-of-sale pursuits and toward regarding […]

March 27, 2019

Under ideal circumstances, all your customers will pay all their bills on time, every time you send one out. You’d be able to plan your cash flow management effectively. And you’d have plenty of revenue coming in. Unfortunately, we don’t […]

March 26, 2019

Many people tell me they experience a rush of FOMO when they try to identify their ideal customer. FOMO (Fear of Missing Out) is one of the big reasons people get stuck when they try to identify their ideal customer. […]