Category: Customer relationship management

May 10, 2021

Building an engaged social media following is a crucial aspect of any businesses’ marketing strategy. For a modern business, having a strong social media presence is one of the most effective ways to ensure continued expansion and growth. The ultimate […]

May 6, 2021

We have heard the terms “organizational DNA” or “company DNA” often in attempts to articulate what an organization’s culture may be like. Sometimes, culture and DNA are used interchangeably. If we get scientific, we know that DNA can have a […]

April 29, 2021

Once you have launched your business, the first thing you need to think about is how to attract customers to buy your products and services. Because obviously, you need customers for your business to be successful. So you devise various […]

April 27, 2021

Likely, you know someone that you’re more than happy to refer to other people. In fact, we might even feel some sense of an obligation to help them out with a referral. You might wonder where that feeling of obligation […]

April 26, 2021

More than one pioneering giant of retail has sworn by the motto, “The customer is always right.” While this saying was invented by Harry Gordon Selfridge in 1909 and has been a go-to policy for floor managers and complaining buyers […]

April 23, 2021

Good morning, Marketers, I hope you had a good Earth Day, yesterday. Below, we found a study that suggests environmental messaging might be the biggest miss in the world of marketing. What is your organization saying about the health of […]

April 19, 2021

Are you looking for a way to keep new users engaged once they land on your website? If so, you’re not alone. Many business owners and marketers know how to get people to visit their online store but struggle with […]

April 12, 2021

Marketing strategy is a foundational aspect of any business model, no matter how large or small a business it may be. It is the approach that a brand takes to reach out to its audience, tell its story, engage them, […]

April 12, 2021

Today’s customers are smarter than ever. They know how to buy. The digital/online world has given customers the power to research products, read reviews, and compare prices. Often, customers have made up their minds about what they are going to […]

April 8, 2021

Online sales accounted for 21% of US retail sales in 2020, compared to 16% in 2019. It is fitting to end this article here. Undoubtedly, eCommercAs the first quarter of 2021 comes to an end, we’re seeing promising signs of […]