Category: Customer relationship management

September 14, 2022

In the last several months, tech marketers have faced the immense challenge of having to achieve more, but with fewer resources. As companies contend with dropping valuations and brace for a recessionary environment with layoffs and budget cuts, CMOs are […]

September 9, 2022

During the last century, a multitude of businesses have subscribed to the motto, “the customer is always right,” giving more power to consumers and laying the groundwork for an increased focus on providing excellent customer service that eventually led to […]

August 23, 2022

What is a CRM System? If you are a small business owner new to the term CRM system, it can be useful to know what one is. Cloud-based software designer Salesforce offers us a nice definition of what a CRM […]

August 12, 2022

Sales is an art. It’s a delicate balance of persuasion, psychology and understanding of human nature. And like any art, it takes years of practice to perfect. At the age of 16, I launched my first business. It was a […]

August 8, 2022

For more than a decade, digital marketing has helped businesses connect with customers. It’s helped them gather data to personalize the customer experience when interacting with their brand. Tailor-made messages and journeys are now the norms, leaving businesses looking for […]

August 5, 2022

Client relationships are the bread and butter of any B2B business. But in a world where your clients are an email away, it’s getting harder and harder to build client relationships in a remote environment. While it’s easy to warm […]

August 4, 2022

Customer retention is one of the most important factors you must consider as a small business owner. Getting new customers is a great feeling, but plenty of advantages come with retaining people who’ve already made a purchase on your website. […]

July 29, 2022

Recent reports that followed earnings calls from several large retailers–including but not limited to Gap, American Eagle Outfitters, Target, and Walmart–suggested they’ll offer a simple solution to combat excess inventory: refund customers for items they want to return, and let […]

July 26, 2022

Some businesses focus too much on new customer acquisition and neglect repeat sales. The goal and allocation of resources are dedicated to bringing in new customers, rather than cultivating the customers who have already given them business. In a competitive […]

July 18, 2022

We all know that businesses are supposed to solve problems. But more important to problem-solving is a business’s ability to respond to what customers want. One of the biggest mistakes an entrepreneur can make is ignoring what customers say. A […]

July 12, 2022

Everyone has at least one cringeworthy customer service story. Sometimes it is amusing to learn about how a vendor and merchant botched their opportunity to make a good impression. Often, however, it is just infuriating, because it seems like the […]

July 7, 2022

For business leaders, the shift from traditional direct advertising and marketing of a brand to understanding who, why, when, where and how your brand can appeal to a customer, is huge. Today’s jargon is all about customer relationship-building that will […]

June 16, 2022

When you’re in the business of relaxation, like Nola Bliss Massage in New Orleans, it’s assumed the entire experience will be, well, relaxing. However, if your front end customer experience is lacking, your clients might walk away more stressed than […]

April 29, 2022

The success of fast food chain Chick-fil-A never ceases to amaze me. Do you ever notice the lines? I certainly do. It seems like there’s always one at the drive-thru, right? I travel a lot, and whenever I go to […]

April 19, 2022

Have you ever waited too long to be served in a restaurant, or visited a website that took forever to load? If you have, then you’ve experienced instances of customer friction, which is defined as anything that makes a person […]

April 12, 2022

I’m one of the founders of Passbase. As is the case with many other entrepreneurs out there, we believe that our vision is bold. We aim to create a future that is secure, privacy-focused, and efficient at the same time; […]

April 8, 2022

According to the email marketing platform Campaign Monitor, the average landing page conversion rate across all industries — the number of people who will sign up, purchase or convert on your offer — is a measly 2.35%. So, the hard […]

March 8, 2022

Here’s a situation familiar to anyone in franchising: You (or someone in your sales team) are in touch with a potential customer. Maybe you’re a franchisee trying to sell them a product. Maybe you’re a franchisor trying to sell a […]

February 28, 2022

Inflation hit a 39-year record in late 2021, and it shows no signs of stopping any time soon. As pandemic concerns and supply chain issues continue to add to the stress, companies are once again looking for ways to survive […]

February 18, 2022

Increasing your online sales is likely the primary goal of your business, whether you’re large or small. Fortunately, there are hundreds of ways you can make more selling online, many of which you can implement right now. Here are 10 […]