Category: Customer relationship management

January 22, 2019

When customers speak, brands listen. That’s the baseline for doing business in a customer-centric economy. That’s why you just can’t emphasize the importance of customer reviews! Customer reviews have come a long way from simple word-of-mouth recommendations to published online […]

January 11, 2019

As a small business owner, you may feel overwhelmed by everyday challenges. Small businesses have to keep looking for new clients. There’s a constant pressure of daily expenditures. Imagine a situation where you didn’t have to run around and chase […]

January 4, 2019

Running a business can be very fulfilling. On one end, you’re making money doing something you love. On the other, you get to positively impact other people’s lives with your products and services. Sure, it feels good to make money […]

January 3, 2019

Back when I was working for Aeropostale, I spent a few months looking into a loyalty program for the company. But eventually, we made the decision not to follow through with it because the product-level margins didn’t give a ton […]

December 27, 2018

How will you reach new customers in 2019? Are you going to do things a little differently…or keep them the same? Hopefully, you plan to shake things up a bit. We all know how fast demand generation evolves, and we […]

December 24, 2018

Retail Trends Changing the Landscape in 2019 Retail is a fast-paced industry which must constantly evolve to meet consumer’s changing expectations. Disruptors such as the steady rise of eCommerce, the age of Amazon, the influx of more consumer data, and […]

December 17, 2018

Was 2018 the year of the chatbot? Or at least the year they started to become a lot more commonplace in customer service? They’ve become such a routine service channel, I am now more surprised when I visit a customer […]

December 11, 2018

Working with PR professionals when you’re a PR professional can be, er, complicated if certain ground rules aren’t followed. That’s not to say that clients in a PR or communications role are more important than any others — you should […]

December 5, 2018

Any business that lacks a customer centric culture is well on their path to being irrelevant. But customer service statistics show that those that are customer-centric become profitable faster. In a recent Aragon Research Podcast, Nextiva’s CMO, Yaniv Masjedi, and […]

November 28, 2018

The end of the year is time for introspection and planning. What kind of clients should you focus on in 2019? And how can you find the right opportunities? Read on to find out. It’s that time of the year […]