Category: Customer relationship management

November 20, 2019

Global ecommerce sales are predicted to more than double between 2018 and 2023, surpassing $6.5 trillion in 2023. Big Spenders (customers who spend more than $500 a year in online retail purchases) are a big factor in that growth. According […]

November 18, 2019

If you type a variation of “what do I need for my business to succeed” into a search engine, then you’ll get somewhere in the neighborhood of one quintillion blog posts and articles promising an answer. You need a brand […]

November 13, 2019

In a customer-centered economy, where a lot of revenue growth occurs within the established customer base, churn is a big problem. Customers grow more valuable over time, so you must keep them happy and interested in renewing. Still, dissatisfaction can […]

November 8, 2019

With a heritage of being a public utility, service providers have made great strides moving from an engineering dominant DNA to a marketing and customer focused organization. Gone are the days of customer service reps telling you your choices were […]

October 28, 2019

Customers want to see the value of your product or service—fast. They bought your product to solve a specific problem and if they are unable to achieve the desired outcome, they may churn. By helping customers achieve their own goals […]

October 25, 2019

The modern customer is omni-channel. You cannot push them back to a legacy customer service experience that requires them to wait endlessly for an email or to get connected with a customer support agent. Chatbot According to Gartner, in the […]

October 23, 2019

If you’re in the business of selling, you know that it’s important to build trust with your audience. It is the key to success. Even if the product or service is life-changing and will help your target audience solve a […]

October 15, 2019

Acting on customer experience feedback gives you a competitive advantage. No other enterprise has access to the information you can gather from your customers. No one else gets to have a personal conversation with the very people your product is […]

October 11, 2019

We all know bad customers are unpleasant to deal with. The consequences of bad customers can reach into other aspects of your business, too. They contribute to churn when they don’t listen to you and don’t realize value from your […]

October 8, 2019

Business owners use a variety of forms on their website to keep in touch with their audience. Contact forms are great for allowing customers to ask basic questions. Subscription forms are the backbone of every successful email marketing campaign. You’re […]