Category: Customer relationship management

July 16, 2019

I’ve said it before and I’ll say it again: The balance of power has shifted. Today, customers have all the control. But unfortunately, a lot of executives still haven’t gotten the memo. While they’re busy worrying about raising capital and […]

July 15, 2019

The summer season is hectic for many. It can seem like a massive task to get clients to engage meaningfully during the summer months, as people are dealing with everything from kids being home from school and unwinding to finishing […]

July 10, 2019

Growing an agency starts with the right mindset, a topic that I cover in the article, How to Scale a Marketing Agency Fast. But that might leave you wondering, what else do I need to grow a digital marketing agency? […]

July 9, 2019

Good news — you received a payment from a customer or client. The bad news is, they’re now asking for a refund. Refunding requests can be disheartening, but they can happen from time to time. Don’t go into a panic […]

June 28, 2019

As a small business owner, the only true way to generate profitable sales through your website traffic is to keep customers coming back to your website. So, how do you make sure your customers repeatedly come back to your website? […]

June 20, 2019

Companies big and small know the key is consistency. Customers expect the same treatment no matter where they go. Customers expect the same treatment no matter where they go. The benchmarks for good customer service is higher than ever! But […]

June 13, 2019

The customer experience. It’s top-of-mind for most companies these days–and with good reason. Search the news to find more than a few analysts, experts, and others sharing observations and advice. They all agree: customers prefer a journey that is as […]

June 10, 2019

Festival season is in full swing with people young and old flocking to deserts, fields, forests, and venues of all sorts to enjoy immersive musical experiences. Like the events themselves, the festival-business is both vibrant and crowded. I mean really, […]

May 30, 2019

As an e-commerce seller, you’re in business to grow your customer base and increase sales. To do this, you have to reach as many people as possible by way of advertising, promotions, and offers. These are all effective ways to […]

May 28, 2019

Most are familiar with this expression, but what about its origin? This required a bit of research–thank you, Wikipedia–which credits German-American architect Ludwig Mies van der Rohewith with originally coining the phrase. Not surprisingly, his work and this idea fall […]