Category: Customer relationship management

October 19, 2021

By definition, brand loyalty is a consumer’s emotional decision to strongly favor a brand and make repeated purchases because they perceive that the brand understands their needs. They don’t need heavy convincing because they already enjoy your products and distinctly […]

October 12, 2021

Whether I’m looking for a new couch for a move or a new coat for the fall, the first thing I do is crowdsource suggestions for companies that my friends and coworkers suggest. These recommendations from people I know are […]

October 6, 2021

Customer experience and attention to security are vital to a company’s success, but companies that don’t properly plan risk alienating customers and exposing their company to a potential breach. To find success, organizations must approach both processes holistically. It starts […]

October 4, 2021

Customer Journey Mapping (or buyer’s journey mapping) is a visual-representation method that many companies use to understand the emotional journey of their customers while interacting with different touchpoints (company’s website, social media platforms, advertisements, referrals, etc.). It assists in redesigning […]

October 1, 2021

In today’s socially conscious world, consumers put their money where their beliefs are — mainly in the pockets of brands they deem transparent and reputable. About 87% of people say they would buy from a company that endorses an issue […]

October 1, 2021

80% of customers leave after one negative experience and 72% of buying experiences are related to how consumers feel about how the business treats them. While those statistics are somewhat expected, it’s appalling to find that 85% of businesses believe […]

September 24, 2021

Connected consumers have more power than ever to gather information and form opinions on products before they make purchase decisions, whether for a new car, a new restaurant, or a new flavor of gummy vitamin. Online product reviews play a […]

September 22, 2021

One of my clients runs an in-house operation that provides goods and services to other areas of the company. If she can’t satisfy her internal customers’ needs, they can decide take their business elsewhere, which may not be good for […]

September 13, 2021

Writing a press release is not simply about announcing a forthcoming event, a major acquisition, the launch of a new product, or anything significant for your company. It is also a way to effectively position your business in the market […]

September 8, 2021

Let’s say that you’re the owner of a startup that hasn’t launched yet. You know that you’ve got the perfect product or service. You also know that you selected the perfect team to help you get your idea off the […]