Category: Customer relationship management

October 2, 2023

Lean principles have proved incredibly effective for future-proofing organizations from wasting resources. Though the philosophy originated in manufacturing, its adaptability has made it essential for any modern business leader looking to eliminate resource waste, improve quality, reduce variations in customer […]

September 28, 2023

Excellent customer service is the backbone of any successful business and can help keep you top of mind for those looking for your products or services again. While providing good customer service might sound simple, it’s more than just making […]

September 28, 2023

ChatGPT can make a huge difference to your business’s operations, workflows, and overall productivity. With the right prompts, the large language model can write your emails, supercharge your recruitment, and even give you more confidence as a business owner. But […]

September 27, 2023

Amissing ingredient in your customer service approach — I’m going to hazard to guess — is empathy. If you infuse empathy into your customer service via customer service training and the other elements I’ll discuss below, you’ll be on your […]

September 15, 2023

Hey entrepreneurs! You’re doing everything by the book. You’ve got your CRM software, email newsletters and 24/7 customer support, and yet, you’re not seeing that extraordinary spike in customer loyalty. Ever wondered why? Let me tell you: Your customers have […]

September 14, 2023

Small businesses often grapple with ways to stand out, keep customers engaged, and drive revenue growth. Enter customer loyalty programs, an instrumental tool designed to bolster client retention and brand affinity. These initiatives yield numerous benefits: they catalyze repeat business, […]

September 13, 2023

Enterprise sales are the holy grail for most businesses – the sale of products and services to a large company offers a potential step-change for revenues and profitability. The hitch is that these are also the hardest customers to sell […]

September 11, 2023

Direct marketing is a promotional method that delivers information about your company, product or service directly to your target audience, bypassing traditional advertising intermediaries. Essentially, it’s about direct communication with consumers, which is vital for your business’s success. Shuhari, a […]

September 8, 2023

The goal of any marketing effort is to attract qualified candidates at the top of your sales funnel. But before you start, it’s important to know who you are targeting, so you can determine how to target them appropriately. The […]

September 8, 2023

Are you gearing up to launch an internal customer service initiative? Well, you’ve come to the right place. I’m happy to equip you with insights that can catapult your initiative into success if you choose to do it on a […]

August 31, 2023

Alok Ahuja started Trexity, a last mile, local delivery platform, after realizing there was a specific need for a software platform that offers efficient, same-day delivery from small businesses to the doorsteps of customers. This realization came when Alok was […]

August 28, 2023

Whenever we are presented with a question that we don’t have the answer to or a situation that is unfamiliar to us, we seek help. Historically, we might have sought out a book or a manual in our search for […]

August 24, 2023

Sometimes the most difficult experiences can push you in the right direction. For Carmen Sturniolo, owner of Ambitious Athletics, that moment came after his father passed away from a medical condition. He realized a desk job wouldn’t satisfy him and […]

August 7, 2023

The unboxing experience has been pretty big for a while. You’ll find YouTube channels specifically dedicated to the unboxing experience, customers buying items from small businesses in the name of the unboxing experience, and even some businesses have gotten around […]

July 31, 2023

Maybe people come for the food but stay for the atmosphere. Restaurant owners strive to keep a steady stream of customers flowing in and out of their place. Once you’ve gained a crowd, you always want to retain them. Customers […]

July 17, 2023

As brands plan for how to grow and include more people, a wonderful place to start is by listening to consumers. Tune in to what people are saying on social media, the feedback they are giving you directly, and conversations […]

July 14, 2023

The recent surge in digital behaviors has raised the bar in customer expectations. According to a 2021 McKinsey report, 75% of consumers switched stores, products or buying methods during the pandemic, and consumer loyalty became more elusive. Ecommerce giants set […]

July 11, 2023

Over the last decade, the burgeoning creator economy — which centers on individuals creating and monetizing digital content — has supercharged the growth of social commerce. The evolution of social media platforms making high-production value content, particularly video, more accessible […]

June 15, 2023

In the ultra-competitive restaurant industry, staying attuned to customer preferences and expectations is crucial for business success. Restaurant surveys serve as powerful tools to gather valuable feedback directly from patrons, helping owners and managers gain customer insights that can enhance […]

June 14, 2023

As the digital marketplace grows more and more crowded, online business owners are in need of ways to stand out from the pack. Especially in the face of ever-increasing costs and competition, it is getting harder to answer questions like: […]