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Category: Customer relationship management


Customer relationship management, General organization management

What is Brand Loyalty and How Can You Build It?

October 19, 2021

Via: Business 2 Community

By definition, brand loyalty is a consumer’s emotional decision to strongly favor a brand and make repeated purchases because they perceive that the brand understands their needs. They don’t need heavy convincing because they already enjoy your products and distinctly […]


Customer relationship management, General organization management

7 (Non-Generic!) Customer Engagement Strategies & Examples

October 12, 2021

Via: Business 2 Community

Whether I’m looking for a new couch for a move or a new coat for the fall, the first thing I do is crowdsource suggestions for companies that my friends and coworkers suggest. These recommendations from people I know are […]


Customer relationship management, General organization management

Why Senior Leaders Must Lead the Security and Customer Experience Conversation

October 6, 2021

Via: Business 2 Community

Customer experience and attention to security are vital to a company’s success, but companies that don’t properly plan risk alienating customers and exposing their company to a potential breach. To find success, organizations must approach both processes holistically. It starts […]


Customer relationship management, General organization management

8 Tips for Presenting Customer Journey Maps in a Compelling Manner

October 4, 2021

Via: Business 2 Community

Customer Journey Mapping (or buyer’s journey mapping) is a visual-representation method that many companies use to understand the emotional journey of their customers while interacting with different touchpoints (company’s website, social media platforms, advertisements, referrals, etc.). It assists in redesigning […]


Customer relationship management, General organization management

Want to Grow Your Brand? Start With Corporate Social Responsibility

October 1, 2021

Via: Business 2 Community

In today’s socially conscious world, consumers put their money where their beliefs are — mainly in the pockets of brands they deem transparent and reputable. About 87% of people say they would buy from a company that endorses an issue […]


Customer relationship management, General organization management

CRM for Small Businesses – 5 Best Softwares Available in the Market

October 1, 2021

Via: Business 2 Community

80% of customers leave after one negative experience and 72% of buying experiences are related to how consumers feel about how the business treats them. While those statistics are somewhat expected, it’s appalling to find that 85% of businesses believe […]


Customer relationship management, General organization management

Why Reviews Drive Sales?

September 24, 2021

Via: Business 2 Community

Connected consumers have more power than ever to gather information and form opinions on products before they make purchase decisions, whether for a new car, a new restaurant, or a new flavor of gummy vitamin. Online product reviews play a […]


Customer relationship management, General organization management

Why It’s Important for Internal Service Providers to Understand Client Needs

September 22, 2021

Via: Business 2 Community

One of my clients runs an in-house operation that provides goods and services to other areas of the company. If she can’t satisfy her internal customers’ needs, they can decide take their business elsewhere, which may not be good for […]


Customer relationship management, General organization management

3 Tips for Writing Business Press Release for Best Results

September 13, 2021

Via: Business 2 Community

Writing a press release is not simply about announcing a forthcoming event, a major acquisition, the launch of a new product, or anything significant for your company. It is also a way to effectively position your business in the market […]


Customer relationship management, General organization management

How To Attract Your Brand’s Minimum Viable Audience

September 8, 2021

Via: Business 2 Community

Let’s say that you’re the owner of a startup that hasn’t launched yet. You know that you’ve got the perfect product or service. You also know that you selected the perfect team to help you get your idea off the […]