Category: Customer relationship management

October 23, 2018

The selling process has changed. It’s now powered by information, not action. For marketers and sales teams, that means no more cold calling or direct mail and more blogging and ebook generation. Marketers are now busier than ever, generating leads. […]

October 9, 2018

Businesses have used surveys to gather information for a long time. What started as the general store clerk asking, “Do you prefer your five pounds of flour in a cloth or paper sack?” has evolved into online surveys gathering sophisticated […]

October 8, 2018

Are you looking for a new CRM software for your small business? This type of program allows you to organize your communication with customers so you can nurture relationships and grow your business. So if you don’t already use CRM […]

October 5, 2018

As we near the end of 2018, it’s the perfect time to look back on what we’ve experienced so far this year in customer success. Customer success is an ever-changing role and we’ve seen incredible advancements this year in technology, […]

September 21, 2018

Customers churn for a lot of different reasons. In today’s world of subscription-based business models and limited trial periods, many brands risk losing a large swath of customers after a certain time frame has passed. No brand is immune from […]

September 12, 2018

Every company wants to improve its customer experience. But if you only examine your relationships with customers and fail to look under the hood, you might get nowhere. More and more, research suggests that employee experience (EX) and customer experience […]

August 30, 2018

Every touch point along your company’s customer journey contributes to the customer experience you deliver. Whether you’re working to retain an existing customer or woo a new one, the goal is to provide experiences that make it easy for your […]

August 28, 2018

We toss the word empathy around these days, especially in customer experience circles. And while most of us agree it’s vital to have and show empathy with customers, many rarely go beyond that in really capturing the touchpoints to understand […]

August 23, 2018

Proactive support is anticipating and fulfilling your customer’s needs before they even have to ask. It would be like going to a friend’s house after a long, hot walk, and them opening the door for you with a glass of […]

August 21, 2018

Consumers crave personalization. The good news is that most marketers have (or are developing) a strategy to personalize campaigns and experiences. And that’s a very good thing. Monetate found that 79% of senior marketers worldwide who reported exceeding revenue goals […]