Category: Customer relationship management

June 29, 2020

Get ready to do a little math. While not my typical lesson, this is very important. It’s about customer retention—which can lead to customer loyalty. Loyal customers are important to all businesses regardless of industry or size—large, small, B2B or […]

June 25, 2020

Despite worldwide lockdowns and varied attempts at a return to regular life, the pandemic shows no signs of letting up. Though there is hope on the horizon that a vaccine will be available soon, this crisis has undeniably changed life […]

June 23, 2020

What gets your customers to share their experiences at your store with their friends? That’s what Avionos wanted to know in a recent survey it conducted. The survey finds, quite simply, that these factors lead to people sharing their great […]

June 18, 2020

The way you speak to your customers can make a big difference in your ability to get your products to stand out and ensure lasting customer loyalty. Traditional communication options like email marketing can certainly prove effective, but it can […]

June 4, 2020

Loyal customers enable predictable revenue, stick with a business through hard times, and ensure that a company stands the test of time. Overall, customers are becoming more loyal to the brands they love. However, only a couple of brands get […]

May 14, 2020

If your business was the only one of its type (and assuming that it had something to offer others), you would have no trouble securing customers. Unfortunately, your business is probably quite similar to many others in the marketplace, offering […]

May 12, 2020

“Norm was extremely helpful in repairing my laptop. He is friendly, his prices are very competitive and he delivered his service in a fast and effective manner. He also conveniently came to my location and was able to fix a […]

May 7, 2020

“When will things return to normal?” A check of Google search trends shows it’s a common question these days. Not a surprise, given many U.S. states have been exercising social distancing, some form of shelter-in-place, and non-essential businesses have been […]

April 16, 2020

One of my sources for blog topics is my friend, Brent Adamson. The other evening, Brent and I were trying to solve the problems of the sales world. I actually think he was trying to escape the “shelter in place” […]

April 13, 2020

With no warning, recent events have driven an undeniable and daunting wedge between companies and consumers. Now, rather than popping to the shop, customers have to actively seek the brands that they want to connect with. And this is inescapably […]