The internet has created a paradox in the world of marketing. On the one hand, it’s so much easier to publish content than it used to be. Many marketing channels are free or affordable, and there are very literally billions of people who can be reached. The playing field is more accessible, which means there are so many more things competing for your audience’s attention. Visibility isn’t enough anymore. You need to foster and keep consumer engagement.
Develop a Customer-Centric Sales Funnel
Marketing techniques of the past used to be notorious for throwing things to the wall to see what would stick. Not every marketing team did this, but the general idea was to put ad copy in front of as many people as possible, and hope that enough of them would make the purchase.
