Digital marketing has comfortably outpaced traditional advertising. It is the default for all marketing and advertising in today’s business landscape. And like its predecessor, it comes with various marketing options and channels. Currently, influencer marketing is proving to be one of the most potent digital marketing strategies for businesses and brands.
A report by Statista showed that the global influencer market surpassed $15 billion in value in 2022 and is on course to reach $22 billion in 2025. This rapid growth is proof that marketing teams are swiftly catching on to the impact of influencers on the decisions of their followers.
