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Tag: finance


Department management, Marketing

This decade’s most important marketing question: What data rights do advertisers possess?

September 17, 2020

Via: Marketing Land

With Google’s latest decision to strip Search Terms data insights from advertisers (some agencies have reported around 25%-30% or more of data loss), the frustrated outcry has caused some to begin throwing around lawsuit language. Specifically, there seem to be […]


Department management, Marketing

Using Facebook Ads for App Downloads

September 17, 2020

Via: Business 2 Community

Question for you, how do you increase sales when your product is a mobile app? The answer is easy. Online advertising is the simplest and most effective way to boost mobile app sales. When it comes to online advertising, Facebook […]


Customer relationship management, General organization management

How to Continue Prospecting During a Crisis Without Undermining Future Revenue

September 17, 2020

Via: Business 2 Community

How should prospecting outreach at B2B businesses be realigned for the COVID-19 pandemic? Damage estimates by industry should of course be considered. But don’t forget to consider your offering’s historical performance in those markets. Prospecting in buyer segments with lower […]


Department management, Marketing

How to find value for your martech stack

September 16, 2020

Via: Marketing Land

As marketers continue to face shrinking budgets, many are facing a new challenge—how to stretch a dollar on their martech stack. The COVID-related revenue slowdown has forced even many large marketing departments to think small when it comes to purchasing. […]


General organization management, Other

Negative Impact of Pandemic on Small Business is Weakening

September 11, 2020

Via: Small Business Trends

Slowly but surely, the impact of the COVID-19 pandemic response on American small businesses is weakening. According to the latest results of the US Census Bureau Small Business Pulse Survey, fewer businesses than ever are reporting that the pandemic creates […]


General organization management, Strategic planning

How Small Retailers Can Plan for a Safe Post-Coronavirus Reopening

September 9, 2020

Via: Small Business Trends

For most of 2020, small businesses all across the US have had their hands full trying to stay afloat amid the ongoing coronavirus (COVID-19) pandemic. For some, it has meant slashing costs to the bone and putting their operations in […]


Department management, Information Technology

How to Create a Subscription Website to Earn Recurring Revenue

September 9, 2020

Via: Business 2 Community

Subscription websites have gained popularity in recent years. This recurring revenue business model is a great way for creators to earn revenue from people who truly appreciate their content. The great thing about subscription websites is that you can make […]


Department management, Financial

With Stimulus Talks Stalled, Small Businesses Put Hope in Long-Term Loan Programs

September 4, 2020

Via: Inc.

It’s impossible to understate the level of economic calamity in which many of the nation’s small businesses now find themselves. While economic activity has picked up since the early days of the pandemic, regions including New York City and its […]


Customer relationship management, General organization management

How to Earn Your Clients’ Trust (and Keep It)

September 2, 2020

Via: Entrepreneur

There’s a lot that goes into building a business: a solid vision, a talented team, and a product that resonates with consumers and investors. Each is essential to a company’s success. But the glue that holds it all together is […]


Investment, Organization management

4 Ideas to Start a Digital Business Without the High Cost

September 2, 2020

Via: Business 2 Community

The world is currently going through tough times and no one is immune. However, like other pandemics, COVID-19 will see its end. But before then, a lot is going to change, including the way we do business. Unprecedented mass layoffs, […]