Tag: finance

Department management, Financial, Marketing

6 Tips For Your 2019 Marketing Budget

November 13, 2018

Via: Business 2 Community

We’ve been helping clients create budgets for a while now, and we know that determining how much you can (and should) spend on your marketing budget can be overwhelming. Here are some of our top tips for a pain-free budgeting […]

Accounting, Department management

3 signs it’s time to make the switch to account-based analytics

November 12, 2018

Via: Marketing Land

If someone asked how you track your marketing efforts, how would you respond? Chances are, your answer would sound like a game of martech MadLibs. You’re using Google Analytics, advertising platforms, marketing automation, your CRM and myriad other tools to […]

Department management, Financial

Tackle Your Taxes Like a Pro

November 6, 2018

Via: Entrepreneur

My company, Freshbooks, recently collaborated with a research firm to survey more than 2,000 freelancers about their work and their challenges. Perhaps unsurprisingly, tax compliance emerged as a source of stress. A significant number of respondents preferred any of the […]

Department management, Financial

Why It Pays to be Frugal When Starting a Business

November 1, 2018

Via: Inc.

To be successful in business, you have to be all in–in all aspects of your life. Case in point: I’m working with a bright, dedicated entrepreneur who has a great idea for a business and has enjoyed some initial success. […]

Department management, Financial

Prices on Small Businesses Reach a 10 Year High, Report Says

October 31, 2018

Via: Small Business Trends

The Third Quarter 2018 Insight Report from reveals yet another record when it comes to the selling price of small businesses. BizBuySell Q3 2018 Insight Report According to the report, this has allowed small business owners to ask and […]

Investment, Organization management

Could You Be the Next Apple? Only Your Business Plan Knows for Sure

October 22, 2018

Via: Inc.

I have worked with everyone from high tech startups to Broadway shows helping them figure out how to brand themselves, craft their marketing message and create a pitch deck that gets an investor’s attention (and money). Time and again, I […]

Finances, Self-management

Your ‘Minimum Purchase’ Credit Card Policy Is Dumb

October 12, 2018

Via: Entrepreneur

The other day I went into a convenience store to buy a bag of Blazin’ Buffalo and Ranch Doritos. The cost was $0.99. I didn’t have cash because…well…who carries cash anymore, right? When I went to pay for the Blazin’ […]

Department management, Marketing

5 Steps to Promoting Your Business Blog with Facebook Messenger Ads

October 12, 2018

Via: Small Business Trends

If you’re using Facebook Ads to promote your blog posts, I want to introduce you to a fundamentally more interesting way to promote content than a click campaign. Facebook traffic ads are donkeys compared to the unicorn click-to-Messenger ad objective. […]

General organization management, Strategic planning

Which is a Better Approach: Customer-Centric, Product-Centric or Finance-Centric?

October 11, 2018

Via: Business 2 Community

This is a great question that really comes down to a matter of the degree of emphasis put on these different approaches. While the emphasis of some companies maybe product-centric what makes those companies really successful is their balance with […]

Department management, Financial

1 Crucial Thing You Need to Know Before Buying a New Business

September 27, 2018

Via: Inc.

There are pros and cons to starting a business from scratch or buying an established business — and I can’t say I favor one over the other — but if you choose the latter, be especially cautious with your financing […]