Tag: finance

October 22, 2018

I have worked with everyone from high tech startups to Broadway shows helping them figure out how to brand themselves, craft their marketing message and create a pitch deck that gets an investor’s attention (and money). Time and again, I […]

October 12, 2018

The other day I went into a convenience store to buy a bag of Blazin’ Buffalo and Ranch Doritos. The cost was $0.99. I didn’t have cash because…well…who carries cash anymore, right? When I went to pay for the Blazin’ […]

October 12, 2018

If you’re using Facebook Ads to promote your blog posts, I want to introduce you to a fundamentally more interesting way to promote content than a click campaign. Facebook traffic ads are donkeys compared to the unicorn click-to-Messenger ad objective. […]

October 11, 2018

This is a great question that really comes down to a matter of the degree of emphasis put on these different approaches. While the emphasis of some companies maybe product-centric what makes those companies really successful is their balance with […]

September 27, 2018

There are pros and cons to starting a business from scratch or buying an established business — and I can’t say I favor one over the other — but if you choose the latter, be especially cautious with your financing […]

September 18, 2018

At the end of the day, your credit score will either help you or hurt you. While having a low credit score isn’t the end of the world, it can make it tougher for you to complete certain tasks, like […]

August 31, 2018

Marketing is the ultimate catch-22 for a startup or small business, since a startup is like the cliché about a tree falling in the forest: If no one hears about you, your top line won’t make a sound. It’s almost […]

August 29, 2018

What is business credit? When’s the last time you checked your business credit score? If you’ve never checked it before, you’re not alone – nearly half of small business owners don’t even know they have one. Like personal credit, business […]

August 9, 2018

Some entrepreneurs dread small business accounting, but they should praise their bookkeepers instead of complaining about the process. Small business accounting goes beyond tracking transactions and preparing taxes. Quality financial and managerial accounting help you make the right decisions, expand […]

August 9, 2018

You’ve probably dreamed of magically waking up one day to see that all of your personal or business accounts have ballooned to a bazillion-gajillion-ish dollars. But it usually doesn’t work that way. (Or at least, it hasn’t for me.) In-the-moment […]