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Category: Accounting


Accounting, Department management

What is Account Management?

June 5, 2019

Via: Business 2 Community

After two months of conversations, demos, and meetings, you’ve just closed a large account for your company. The contract is signed and your new customer is excited about implementing your product/service. But now what? The new customer is happy for […]


Accounting, Department management, Marketing

How to Use Google Ads for Account-Based Marketing

May 6, 2019

Via: Business 2 Community

Over the last few years, account-based marketing (ABM) has become a big buzzword in the digital marketing industry. A lot of B2B and SaaS companies—especially those going after the large and enterprise-level accounts—invest heavily in ABM platforms that allow them […]


Accounting, Department management, Marketing

Account-Based (Strategy) Marketing: How to Master the Post-Sales Cycle

March 14, 2019

Via: Business 2 Community

Any B2B marketer worth their salt understands the power of account-based marketing (ABM). It’s been widely adopted due to its proven success rate throughout the B2B industry. But there’s a movement taking place, as marketers jump on the ABM train […]


Accounting, Department management

Ask These 5 Questions to Get Your Financial House in Order

February 8, 2019

Via: Inc.

If January is for establishing New Year’s resolutions, February is for implementing the strategies and intentions that will make 2019 your best year ever. What’s in store for your business? Let’s hope it’s a year of closing big business deals, […]


Accounting, Department management

Improve Your Accounting by Using SKU Numbers

January 18, 2019

Via: Small Business Trends

Your accounting and financial tracking are vital to the overall health of your business. Yet, it’s intimidating to calculate the sheer number of variables that play a role in determining your finances. Everything from the bankers you work with to […]


Accounting, Department management

Accounting Reports for Small Business Don’t Have to be Complicated, Read This

December 11, 2018

Via: Small Business Trends

When it comes to small business accounting, most people know that it is important to keep your records updated for taxes. However, there are many more benefits from small business accounting that you can use to grow, improve, and expand […]


Accounting, Department management

3 signs it’s time to make the switch to account-based analytics

November 12, 2018

Via: Marketing Land

If someone asked how you track your marketing efforts, how would you respond? Chances are, your answer would sound like a game of martech MadLibs. You’re using Google Analytics, advertising platforms, marketing automation, your CRM and myriad other tools to […]


Accounting, Department management

3 Important Goals of Small Business Accounting

August 9, 2018

Via: Business 2 Community

Some entrepreneurs dread small business accounting, but they should praise their bookkeepers instead of complaining about the process. Small business accounting goes beyond tracking transactions and preparing taxes. Quality financial and managerial accounting help you make the right decisions, expand […]


Accounting, Department management

5 Useful Accounting Tips for Small Businesses

May 25, 2018

Via: Small Biz Club

Unless an individual is an accountant or really enjoys working with numbers, then accounting is not a favorite task. Nonetheless, adopting certain good habits in the early stages of your small business can assist in averting major ones later on. […]


Accounting, Department management, Marketing

How to Use Intent Data in Account Based Marketing

April 19, 2018

Via: Business 2 Community

For years, targeting key accounts has been a cornerstone of effective B2B growth. Today, over 90% of B2B organizations believe Account Based Marketing is a “must-have” tactic, according to SiriusDecisions. One reason is the immense amount of data that is […]