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Are You Protecting your Brand with a Federal Trademark? Here’s How to Get Started

July 27, 2023

Abrand is the mental or emotional image of your business or product that automatically appears when someone sees your company’s name, slogan or logo. It’s your business’s personality or reputation, and it’s critical that an owner holistically and methodically builds and reinforces the right brand. A key component of this strategy is your ability to legally use the brand and ultimately restrict others from diluting it.

Trademarks versus patents and copyrights

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