Category: Information Technology

July 16, 2021

In 2021, site speed optimization is a must if you want to build a successful online business. The reason is that site speed affects search engine optimization (SEO), user experience, bounce rates, and– most importantly– conversion rates. However, a recent […]

July 8, 2021

Instagram has revealed that they don’t have just one algorithm, in fact there are a variety of algorithms, classifiers, and processes. Each part of the app – Feed, Explore, Reels – uses its own algorithm tailored to how people use […]

July 8, 2021

Think of social media as a giant circus arena; all be it one with millions of tents. The circus lures you in and, before you know it, you want to visit every tent. Just as you think the circus is […]

July 7, 2021

Technology has changed the way businesses make voice calls. WiFi calling can help certain entrepreneurs and offices cut their traditional phone lines, saving money and making the most of the resources they already have. If you’re interested in learning more […]

July 2, 2021

Knowledge-Based Verification (KBV) is a strategy used to verify identities based on knowledge of private information associated with the claimed identity. This is often referred to as knowledge-based authentication (KBA) or knowledge-based proofing (KBP). KBV is regularly practiced when users […]

June 30, 2021

Long gone are the days when a salesperson knocked on your door trying to sell you a vacuum or Tupperware. Thanks to the advance of technology, sales looks completely different from this bygone era. With a bevy of available online […]

June 25, 2021

“How can I better reach different audiences visiting my HubSpot website and serve the applicable content?” If you’ve ever wondered this, there is a solution: Smart content. Keep reading for a look at what that is and how you can […]

June 24, 2021

When you are trying to run a social media campaign, Facebook is the default option due to its massive reach. More than two billion users worldwide are active on the platform, and a large percentage of them could potentially be […]

June 23, 2021

Chances are you’re investing in some paid social media advertising. When used effectively, these ads can be a powerful lead generation tool and a method to reinforce other targeted marketing efforts. Still, if you aren’t using them yet, we get […]

June 23, 2021

Email signatures are among the most overlooked aspects of a well-rounded marketing strategy. It’s one way to communicate your brand concept quickly, and your leads and contacts will have a better understanding of your business. It’s a part of the […]