Category: Information Technology

October 13, 2021

The pandemic had one positive impact on American businesses—it accelerated digital adoption for companies of all sizes. As Carl Carande, the vice-chair, advisory at KPMG in the U.S., says, “The move to digitization has accelerated, and the benefits will be […]

October 13, 2021

Social media marketing can make or break your business depending on whether or not it’s done correctly. According to Hubspot, “The number of global social media users is expected to reach almost 3.43 billion in 2023.” Most businesses know how […]

October 5, 2021

Tracking Instagram analytics is an absolute must for every business that markets itself on Instagram. Analytics help you understand how your posts are performing and what your audience wants to see. And when you know that, it’s easy to post […]

October 5, 2021

By the time TikTok burst on the U.S. scene in 2017, it already had a following due to its first iteration as an app called Musical.ly. Since then, it has overcome a long list of problems—including increased pressure from legislators […]

October 1, 2021

Emojis. The pictograms that are used around the world in order to fill emotional cues sometimes missing from conversations. They are used everywhere – from text messages to social media to web pages. Over four billion Internet users around the […]

September 30, 2021

Reddit is one of the largest social media networks in the world. With more than half a billion posts every day, knowing how to post on Reddit can help your organization reach its target market. The attraction of the platform […]

September 29, 2021

Social media managers usually oversee all relevant social networks. In addition, they create individual content for each individual social media channel. However, this harbors time and resource challenges. Social media planning tools are used here, which make it possible to […]

September 28, 2021

It is virtually impossible to find a cutting-edge company today that doesn’t claim to be built on artificial intelligence (AI) or use machine learning (ML) in some capacity. A lot of companies claim to be AI-driven platforms, but that can […]

September 28, 2021

A Hardware Security Module (HSM) is a physical security device that safeguards and manages digital keys, performs encryption and decryption services, strong authentication, and often have tamper detection and prevention built into the devices themselves. Each HSM contains one or […]

September 21, 2021

Today I have some app design tools to help make your mobile marketing strategy more successful. Mobile usage is near the top of the list when it comes to finding information and making a purchase. Having a well-branded app for […]