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Category: Department management


Department management, Marketing

How Does Social Media Fit Into the Lead Generation “Funnel”?

December 7, 2023

Via: Small Business Trends

Social media must integrate with lead generation efforts. For B2B digital marketers, that’s a foregone conclusion. Social media’s fit with lead generation can be challenging to grasp at first. This is partly because communication processes in a traditional B2B lead […]


Department management, Information Technology

Using Magento 2 Extensions For Limited-Time Price Visibility

December 6, 2023

Via: Small Biz Club

In the fast-paced realm of e-commerce, where attention spans are fleeting and consumer choices abound, the art of capturing and retaining a customer’s attention has become a strategic imperative. One powerful tactic that has proven to be a game-changer is […]


Department management, Information Technology

Blueprint for Success: Develop a Business Plan and Secure the Ideal Web Address

December 5, 2023

Via: Small Biz Club

December is more than just a month of festivities: it marks a month dedicated to an often underestimated activity that holds the key to entrepreneurial success – writing a business plan. National Write a Business Plan Month serves as a […]


Department management, Marketing

3 SMS Trends Businesses Must Know to Succeed in 2024

December 5, 2023

Via: Entrepreneur

Text messaging is everywhere these days, and business texting platform Text Request recently released its 2024 State of Business Texting Report (disclaimer: I work for Text Request and was part of this study). The report covers how businesses are using […]


Department management, Marketing

4 Marketing Budget Hacks That Will Boost Your Business in 2024

December 4, 2023

Via: Entrepreneur

Managing your business’s budget can be a delicate balancing act, like a juggling circus performer. One ball may be your expenses on the essentials — your building, insurance, payroll and any other necessities to keep operations going. Another ball is […]


Department management, Marketing

We Are Only Using 33% of Our Marketing Tech — And Draining Our ROI. Here’s What Needs to Change to Profit Off Your Investment.

December 1, 2023

Via: Entrepreneur

In the aftermath of the pandemic, many companies purchased new software – a lot of it. Then came the downturn, and those same companies were forced to examine how much – or how little – value this new tech was […]


Department management, Marketing

Planning Your Brand Communication Right: Six Trends You Need To Be Ready For In 2024

November 30, 2023

Via: Entrepreneur

As we enter the crucial phase of strategic planning for 2024, it is essential for brands to gain a comprehensive understanding of the emerging trends that will define the business landscape in the new year, and its associated communications. Possessing […]


Department management, Information Technology

7 Best Business Presentation Apps for Your Smartphone

November 30, 2023

Via: Small Business Trends

Effective presentations are vital in securing new business and helping a firm grow. Thanks to advancements in technology, small businesses now have a wealth of tools available to them for delivering powerful presentations, quickly and efficiently. Benefits of Presentation Apps […]


Department management, Marketing

How Modern Technology is Rewriting the Rules of Marketing

November 29, 2023

Via: Entrepreneur

Ads look a little different in today’s world than they did in 2013, and it’s all thanks to the innovative minds of marketers and professionals who saw the changing marketing landscape and found new ways to adapt and refine their […]


Department management, Marketing

5 Link-Building Tips to Help You Rank on Page 1

November 29, 2023

Via: Entrepreneur

Link building is hard. In fact, it’s so hard that 41% of experts see it as the most challenging part of search engine optimization (SEO). That’s because acquiring backlinks can often be costly and time-consuming. To make things worse, investing […]


Department management, Information Technology

5 ChatGPT Prompts To Master Any Topic And Apply It To Your Business

November 29, 2023

Via: Forbes

As an entrepreneur, progress in business requires progress in you. Learn more, think more, apply more to your business to make bigger, bolder moves that others haven’t considered. But sometimes there just isn’t time to go back to school. ChatGPT […]


Department management, Information Technology

Business Advantages of Using an Employee Communication Platform

November 29, 2023

Via: Home Business Magazine

In today’s fast-paced and diverse work environments, effective communication is key to the success and productivity of any organization. An employee communication platform can significantly enhance business operations by streamlining information flow, increasing engagement, and fostering a cohesive workplace culture. […]


Department management, Information Technology

From Idea to Online Presence: Register Your Domain with It.com

November 28, 2023

Via: Home Business Magazine

How to stand out among your competitors on the Internet and be remembered by your target audience? To do this, you need to create a high-quality and original domain. But what to do if suitable names in popular areas are […]


Department management, Marketing

Unlocking The Secrets Of Online B2B Success

November 28, 2023

Via: Entrepreneur

Consumer-facing businesses get the most attention. After all, that’s what readers are interested in. But company-facing brands often make the most money. Businesses are willing to pay enormous fees to firms that solve their problems. We’re talking millions of dollars […]


Department management, Information Technology

Mastering SaaS for Link and Call Tracking

November 28, 2023

Via: Home Business Magazine

Modern companies are adopting digital technologies en masse, including increasing demand for SaaS. Statista reports that in 2022, end-user spending on SaaS amounted to $167.34 billion, and it is projected to increase to $232.3 billion by 2024. Among these solutions, […]


Department management, Marketing

How You Can Be Your Own In-House Marketer

November 27, 2023

Via: Entrepreneur

It’s kind of strange to be the proprietor of my own PR and marketing firm, advising other business owners on how they may be able to avoid hiring external representation to manage their marketing needs. But I get it. Not […]


Department management, Marketing

Domain Branding: Elements of an Effective Name Selection Strategy

November 27, 2023

Via: Small Biz Club

Finding a compelling domain name as part of a strategic domain branding effort is crucial for businesses or individuals seeking a strong online presence. This significance is highlighted by the fact that, as of October 2023, 51.6% of global websites […]


Department management, Marketing

6 Proven B2B TikTok Lead Generation Tips

November 22, 2023

Via: Small Biz Club

TikTok is a visual platform that has a massive user base and is more popular among youngsters. TikTok is successful in grabbing the attention of the audience consistently due to its user-friendly interface, a short-form video format that rightly caters […]


Department management, Marketing

How to Transform Your Company’s Website Into a Real Money Maker This Holiday Season

November 21, 2023

Via: Entrepreneur

Online holiday marketing has traditionally been focused on retail businesses, their promotions, and the frenzy of Black Friday and Cyber Monday sales. Ecommerce holiday sales are projected to reach between $278 billion to $284 billion this season, according to Deloitte’s […]


Department management, Marketing

Small Business Saturday: Does It Really Make A Difference?

November 20, 2023

Via: Forbes

Black Friday and Cyber Monday will soon be upon us. But what about Small Business Saturday? Taking place in the U.K. on December 2nd, it’s an annual event designed to encourage small businesses to shout about what they do, while […]