Category: Department management

August 19, 2019

Facebook is making big changes, and as a result, businesses are going to be affected by them. In March, Mark Zuckerberg announced that Facebook services would be moving toward a more privacy-focused model. Given the social media “climate” of the […]

August 16, 2019

It’s no longer just about driving more traffic to your website to increase sales. To really increase sales you need to optimize your website experience to convert more of your visitors. This new technique is called conversion rate optimization (CRO), […]

August 16, 2019

$123 billion. According to Statista, that was the total value of all the US sales made by ecommerce businesses during the 2018 holiday season. For context, that’s roughly 18% higher than the nominal GDP of Ecuador. If the holiday season […]

August 12, 2019

Instagram has a rollout program to measure what happens if they eliminate likes. It started in Canada. But now it’s expanded to six more countries. The U.S. isn’t included yet. Impact of Instagram Removing Like Counts Dr. Dustin York is […]

August 12, 2019

Mastering the art of creating a project budget is a crucial skill for any agency. Learn how to create a project budget in our new article. So much of your success as an agency depends on getting the project budget […]

August 9, 2019

1. Update your Linkedin profile and connect with key buyers LinkedIn has over 25 million users in the UK and 575 million globally. That means there’s a good chance there are potential buyers who you can contact in there. You […]

August 8, 2019

A carefully thought-out email marketing strategy is a great tool for building brand awareness and increasing sales. Email marketing is perhaps the most pocket-friendly marketing channel. It gives you the undivided attention of your customers and prospects. Email marketing analytics […]

August 7, 2019

It’s not exactly news that programmatic advertising, automation and agency consolidation have upended the media industry. Such changes have been well documented (as well as felt personally by many of our colleagues). But change, like time, marches on, and these […]

August 7, 2019

It doesn’t take much effort to find various studies proving that digital ads are ineffective. One study found that only 12% of display ads are ever looked at, with just 4% being viewed for over a second. That’s certainly less […]

August 6, 2019

While summer can be a slower season for some retailers, the large success with massive summer shopping events like Amazon’s Prime Day for brands not named Amazon show there is opportunity in every season. Most importantly, it doesn’t have to […]