Category: Department management

July 2, 2020

Digital advertising has had a rough time over the past few months. While consumers are hunkered down with stay-at-home orders, they weren’t spending money on discretionary items like new shoes, home decor, or vacations. As a result, brands began to […]

July 1, 2020

A quick spread of COVID-19 has disrupted economies around the world changing the way businesses reach and interact with customers. As lockdowns are slowly lifted across multiple countries, business owners are discovering that things are not quite going back to […]

July 1, 2020

Press releases are the secret to grabbing the media’s attention. These are short, compelling statements that highlight something newsworthy to get a journalist to reach out for more details. Earned media coverage for your product or service (by sending out […]

June 30, 2020

So you’re starting a new business. Everything is set and you’ve chosen an opening date, but now you’re wondering how to get people in the door. By creating your Google My Business listing before opening, you can let your community […]

June 30, 2020

It is no secret that the pandemic currently gripping the globe has resulted in more than a few hardships for individuals, families, and businesses. It is often small businesses that get impacted the most. These entities simply do not have […]

June 29, 2020

When you run a blog, the best part is seeing its engagement soar. Increasing user engagement tells you that your content speaks to your target audience and gives them what they want. It’s an easy way to generate leads, build […]

June 29, 2020

Website accessibility is no longer an optional feature for your site to have. It is now mandatory for you to have a website that is inclusive for all users. Having an accessible website means you must comply with certain standards […]

June 26, 2020

When it comes to B2B marketing, there are a lot of reasons to love LinkedIn. There’s no other social media platform quite like it. I mean, where else can you specifically target key decision-makers based on the size of their […]

June 23, 2020

I’ve written before about managerial ratios like the spend on employee development. One of the metrics that has come into vogue in recent years is something called customer acquisition cost (CAC), which is the ratio of dollars you spend to […]

June 23, 2020

With social distancing efforts continuing to put a serious damper on many businesses, entrepreneurs and marketing gurus in every industry imaginable have been forced to think outside of the box in order to lure in customers. Many of them are […]