Category: Department management

October 23, 2018

Not all content is created equal. In fact, the vast majority of content initiatives produce far less value than they should. Case in point: Sirius Decisions reports that 65% of all B2B content goes unused. Why? Because the content is […]

October 23, 2018

Negotiation is complex because people are complex. There’s no way around that. If you’ve followed my Inc columns you know that negotiation is one of my favorite topics to write about. In part that’s because I am fascinated by how […]

October 22, 2018

“You can have the greatest idea in the world, but if you can’t communicate your ideas, it doesn’t matter.” – Steve Jobs Superb communication is the key to building a successful business. It’s vital to that you know how to […]

October 19, 2018

When you form a tech startup, your primary focus should be on building a strong reputation while slowly building your customer base. This approach may seem counterintuitive because the traditional strategy is to hype up your MVP (minimum viable product) […]

October 18, 2018

When it comes to your digital marketing plan, one of your main goals should be to increase website traffic. More traffic means more sales because people will see your brand. Even if you do not immediately convert visitors into customers, […]

October 12, 2018

If you’re using Facebook Ads to promote your blog posts, I want to introduce you to a fundamentally more interesting way to promote content than a click campaign. Facebook traffic ads are donkeys compared to the unicorn click-to-Messenger ad objective. […]

October 12, 2018

Dos and Don’ts are like the two sides of the same coin; you need both to toss up results. We are all so focused on what we should be doing that we often end up ignoring the things we shouldn’t. […]

October 11, 2018

Planning for the future of your small business is an important part of success. Financial modeling takes different shapes, but basically, it’s about plugging different numbers and scenarios into a formula very often on an excel sheet and seeing the […]

October 10, 2018

Did you know nearly two-thirds of millennials say that they “text a lot”? It goes without saying… most millennials now prefer to receive a text than a phone call. I think it’s about control. They can exercise control over when […]

October 10, 2018

The Internet of Things, or IoT, has taken the world by storm. It has gained momentum in the business world and successfully managed to do what technology aims to do: automate processes and drive efficiency remotely. Businesses are anticipated to […]