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Category: Department management


Department management, Marketing

4 Simple Ways to Up Your Millennial Marketing Game

March 19, 2019

Via: Entrepreneur

There’s a real battle for attention, out there. One of the reasons why a lot of traditional marketing techniques have been downplayed in favor of digital marketing is that, these days, practically everyone is on the internet, and brands deem […]


Department management, Marketing

The Most Obvious Marketing Mistake – Selling on Features

March 15, 2019

Via: Business 2 Community

I recently made a trip to Home Depot to buy a replacement light bulb for my bedside lamp. On any given year, I spend 0% of my time thinking about light bulbs. I’ve never googled “the best light bulbs”, nor […]


Accounting, Department management, Marketing

Account-Based (Strategy) Marketing: How to Master the Post-Sales Cycle

March 14, 2019

Via: Business 2 Community

Any B2B marketer worth their salt understands the power of account-based marketing (ABM). It’s been widely adopted due to its proven success rate throughout the B2B industry. But there’s a movement taking place, as marketers jump on the ABM train […]


Communication, Department management, Self-management, Stress management

How To Keep Calm When You’re Angry With Clients

March 14, 2019

Via: Business 2 Community

At some point, you’ll have a customer or client that will drive you up a wall. Perhaps they are consistently late with payment, or they have unreasonable demands on your time and skills. My personal favorite is when clients lead […]


Department management, Marketing

Rethink Your Marketing Strategy: Influencer Marketing 101

March 14, 2019

Via: Business 2 Community

If you wanted to try the local restaurant with a big sign that claims, “The best food in town!” but hear from someone you know that the food and service are just okay – do you still go? Your decision […]


Department management, Information Technology

Do You Need an IT Department in your Small Business?

March 13, 2019

Via: Small Business Trends

Everything-as-a-Service (XaaS) and digital solutions such as cloud hosting have changed how small business leaders see information technology departments. IT once focused on managing on-premise servers, workstation app environments, administer software licenses and other local network needs. Now Everything-as-a-Service eliminates […]


Department management, Marketing

Content Marketing Tips: How to Attract Your Audience

March 12, 2019

Via: Business 2 Community

B2B content marketing has become the white bread of content marketing. It’s on every B2B marketer’s menu and unfortunately a lot of it is as exciting as white bread. It lacks texture, and flavor and gusto. Beyond that, it’s often […]


Communication, Department management

2 Communication Secrets Your Leader Wants You to Know

March 11, 2019

Via: Inc.

In my experience as an executive coach, I find that many professionals struggle to communicate their ideas. Most of us have at least occasionally found ourselves shot down when we try to share recommendations, and sometimes, we never even get […]


Department management, Marketing

The Most Important SEO Trends to Boost Your Traffic in 2019

March 11, 2019

Via: Business 2 Community

At the start of every year, an influx of new tips and tricks for search engine optimization fill digital marketing feeds with predictions for the coming months. Over the last few years, Google has recently rolled out a number of […]


Department management, Marketing

Apply These 15 Secret Techniques to Improve your Outside Sales

March 8, 2019

Via: Small Business Trends

An outside sales agent goes to where the prospect is. They make appointments and travel to the client’s locations to meet face-to-face. They don’t have set hours and fixed schedules even if their companies do. On the other side of […]