Category: Department management

April 26, 2024

Dropping your prices to get more customers may not lead to more profit. While this approach may have benefits in the short term, pricing psychology research reveals that lowering your prices too much can negatively impact your customer satisfaction scores […]

April 25, 2024

If you’re like most people who began their business in 2023, you dreaded your 2023 tax filing with the Internal Revenue Service (IRS). And now, April 15 has passed, and whether you felt prepared or unprepared, you’re going to have […]

April 22, 2024

Consider Jody, a whiz at landscaping, but terrible at recordkeeping. One of Jody’s first jobs was for a contact from the local chamber of commerce. The client had a double-sized lot and wanted to give it an English garden feel. […]

April 22, 2024

One of the biggest challenges businesses face is protecting their online reputation. Now that virtually everyone can access the internet from the convenience of their mobile device, many consumers use online reviews to share their experiences or inform their purchasing […]

April 18, 2024

For entrepreneurs, launching a new startup is an exhilarating experience. It’s what we live for. One of the biggest hurdles of starting a new venture is making sure the business has enough funding to not only keep the doors open […]

April 15, 2024

So you have decided to start a partnership for your business. You did all the necessary steps in the beginning to ensure that you were a good fit, and the honeymoon phase went well. But suddenly a conflict pops up–what […]

April 15, 2024

Cash-strapped but brimming with potential? Welcome to the exciting (and sometimes nerve-wracking) world of launching a startup. Fear not, fellow entrepreneur! Marketing magic doesn’t require a bottomless bank account. With a dash of creativity and a strategic plan, you can […]

April 12, 2024

Artificial Intelligence (AI) is transforming sales and marketing, opening a new chapter for sales teams. With AI, businesses are achieving remarkable efficiencies and deeper customer insights, reshaping sales strategies. This article dives into how AI revolutionizes sales tasks, enhances customer […]

April 8, 2024

Two influential lawmakers from opposing parties have crafted a deal on legislation designed to strengthen privacy protections for Americans’ personal data. The sweeping proposal announced Sunday evening would define privacy as a consumer right and create new rules for companies […]

April 8, 2024

Dealing with unpaid invoices can be a real headache for businesses, especially if you’re a small business owner. These overdue invoices aren’t just a minor inconvenience; they can seriously disrupt your cash flow and mess with your operations. It’s essential […]

April 8, 2024

Storytelling has been an inherent part of human culture since the dawn of time. We both share our stories with the world and take in the stories of others. Either way, stories shape our perspectives and, thus, our shared reality. […]

April 4, 2024

Digital marketing has comfortably outpaced traditional advertising. It is the default for all marketing and advertising in today’s business landscape. And like its predecessor, it comes with various marketing options and channels. Currently, influencer marketing is proving to be one […]

April 4, 2024

Want to increase foot traffic and attract local customers to your business? Whether you’re a restaurant owner, hair stylist, lawyer or general contractor, you can benefit from local search marketing. Local search marketing is the practice of using geo-specific advertising […]

April 2, 2024

Prepping your small business taxes is never fun. The first time you try to do it, the experience can also be overwhelming. If you thought filing personal taxes was challenging, you’re sure not going to enjoy the mess of forms […]

March 28, 2024

Raising money is critical to a startup’s success. It is essential to fuel growth, build infrastructure, attract talent, mitigate risks, access networks, scale marketing and sales efforts, and achieve milestones. A pitch deck is one of the most important documents […]

March 27, 2024

Virtual currencies are common forms of financial activity. A quarter into the 21st century, the average individual has become aware of (and often comfortable using) things like Apple Pay, digital wallets, and cryptocurrency. The influx of these new forms of […]

March 26, 2024

Artificial Intelligence (AI) is no longer a futuristic idea but a tangible reality that has swept across various sectors, including marketing. AI video technology has emerged as a game-changer in how brands create content, personalize messaging, and analyze consumer behavior. […]

March 25, 2024

In the last three years, there have been several important developments in the tech world related to immersive technologies: augmented reality (AR), virtual reality (VR) and extended reality (XR). We’ve witnessed a huge jump in the development of AI. And […]

March 20, 2024

Inflation remains small businesses’ chief worry, according to a new survey showing their optimism fell in February. The National Federation of Independent Businesses’ Optimism Index fell to 89.4 in February. It’s been below the 50-year average of 98 for 26 […]

March 19, 2024

Many small business owners view search engine optimization (SEO) as a luxury rather than a necessity. Given the pressures of day-to-day operations and tight budgets, they think of SEO as a complex and technical field dominated by big websites with […]