Category: Department management

January 23, 2019

As we kick off 2019, it seems like eons since the first eCommerce transaction back in 1979, when entrepreneur Michael Aldrich invented online shopping. Since then, the space has exploded—with tens of thousands of eCommerce sites in existence today. In […]

January 23, 2019

When you think of the tactics behind perfect PR campaigns, perhaps press releases and media pitches acome to mind. But in reality, content marketing and SEO have a good deal to bring to the table when it comes to PR. […]

January 22, 2019

If you tried to navigate Chicago with a map of Seattle, you’d get lost. In the same way, if you tried to build a B2B demand generation strategy based on faulty assumptions–or outright myths–you’d probably fail, too. At the very […]

January 21, 2019

Being constantly on your Ads Manager app to check your campaign’s performance can be tiring and time-consuming, especially when you are running multiple campaigns for multiple clients. Facebook wants to make your life easier and this is why it has […]

January 21, 2019

One of the hardest tasks in digital marketing is setting the budget for your campaign. Too high, and it leaves room for unspent budget and an elevated cost per acquisition (CPA). Too low, and your budget won’t allow for enough […]

January 18, 2019

Your accounting and financial tracking are vital to the overall health of your business. Yet, it’s intimidating to calculate the sheer number of variables that play a role in determining your finances. Everything from the bankers you work with to […]

January 17, 2019

My wife and I communicate with each other quite a bit, as you might expect. We chat in person, talk on the phone, text each other, exchange emails, leave sticky notes — you get the idea. That’s pretty standard for […]

January 17, 2019

Think of cash flow as the blood running through the arteries of your small business. You use it to do those important things that keeps everything moving like buying stock, covering expenses and paying staff. Small Business Trends contacted several […]

January 16, 2019

Online marketing is one of the most effective tools to grow a business. However, in order to have an efficient strategy, businesses need to stay ahead of changing technology and user trends. Over the years, the way people consume online […]

January 16, 2019

Public relations and marketing often operate as separate functions in large organizations. That can lead to a lack of coordination and missed opportunities. PR and marketing perform much better when they work together. Coordination helps them do together what they […]