Category: Department management

December 7, 2023

Social media must integrate with lead generation efforts. For B2B digital marketers, that’s a foregone conclusion. Social media’s fit with lead generation can be challenging to grasp at first. This is partly because communication processes in a traditional B2B lead […]

December 6, 2023

In the fast-paced realm of e-commerce, where attention spans are fleeting and consumer choices abound, the art of capturing and retaining a customer’s attention has become a strategic imperative. One powerful tactic that has proven to be a game-changer is […]

December 5, 2023

December is more than just a month of festivities: it marks a month dedicated to an often underestimated activity that holds the key to entrepreneurial success – writing a business plan. National Write a Business Plan Month serves as a […]

December 5, 2023

Text messaging is everywhere these days, and business texting platform Text Request recently released its 2024 State of Business Texting Report (disclaimer: I work for Text Request and was part of this study). The report covers how businesses are using […]

December 4, 2023

Managing your business’s budget can be a delicate balancing act, like a juggling circus performer. One ball may be your expenses on the essentials — your building, insurance, payroll and any other necessities to keep operations going. Another ball is […]

December 1, 2023

In the aftermath of the pandemic, many companies purchased new software – a lot of it. Then came the downturn, and those same companies were forced to examine how much – or how little – value this new tech was […]

November 30, 2023

As we enter the crucial phase of strategic planning for 2024, it is essential for brands to gain a comprehensive understanding of the emerging trends that will define the business landscape in the new year, and its associated communications. Possessing […]

November 30, 2023

Effective presentations are vital in securing new business and helping a firm grow. Thanks to advancements in technology, small businesses now have a wealth of tools available to them for delivering powerful presentations, quickly and efficiently. Benefits of Presentation Apps […]

November 29, 2023

Ads look a little different in today’s world than they did in 2013, and it’s all thanks to the innovative minds of marketers and professionals who saw the changing marketing landscape and found new ways to adapt and refine their […]

November 29, 2023

Link building is hard. In fact, it’s so hard that 41% of experts see it as the most challenging part of search engine optimization (SEO). That’s because acquiring backlinks can often be costly and time-consuming. To make things worse, investing […]

November 29, 2023

As an entrepreneur, progress in business requires progress in you. Learn more, think more, apply more to your business to make bigger, bolder moves that others haven’t considered. But sometimes there just isn’t time to go back to school. ChatGPT […]

November 29, 2023

In today’s fast-paced and diverse work environments, effective communication is key to the success and productivity of any organization. An employee communication platform can significantly enhance business operations by streamlining information flow, increasing engagement, and fostering a cohesive workplace culture. […]

November 28, 2023

How to stand out among your competitors on the Internet and be remembered by your target audience? To do this, you need to create a high-quality and original domain. But what to do if suitable names in popular areas are […]

November 28, 2023

Consumer-facing businesses get the most attention. After all, that’s what readers are interested in. But company-facing brands often make the most money. Businesses are willing to pay enormous fees to firms that solve their problems. We’re talking millions of dollars […]

November 28, 2023

Modern companies are adopting digital technologies en masse, including increasing demand for SaaS. Statista reports that in 2022, end-user spending on SaaS amounted to $167.34 billion, and it is projected to increase to $232.3 billion by 2024. Among these solutions, […]

November 27, 2023

It’s kind of strange to be the proprietor of my own PR and marketing firm, advising other business owners on how they may be able to avoid hiring external representation to manage their marketing needs. But I get it. Not […]

November 27, 2023

Finding a compelling domain name as part of a strategic domain branding effort is crucial for businesses or individuals seeking a strong online presence. This significance is highlighted by the fact that, as of October 2023, 51.6% of global websites […]

November 22, 2023

TikTok is a visual platform that has a massive user base and is more popular among youngsters. TikTok is successful in grabbing the attention of the audience consistently due to its user-friendly interface, a short-form video format that rightly caters […]

November 21, 2023

Online holiday marketing has traditionally been focused on retail businesses, their promotions, and the frenzy of Black Friday and Cyber Monday sales. Ecommerce holiday sales are projected to reach between $278 billion to $284 billion this season, according to Deloitte’s […]

November 20, 2023

Black Friday and Cyber Monday will soon be upon us. But what about Small Business Saturday? Taking place in the U.K. on December 2nd, it’s an annual event designed to encourage small businesses to shout about what they do, while […]