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Category: Department management


Department management, Marketing

Want to Blow Up on TikTok? Follow These 12 Rules for Business Success

March 18, 2024

Via: Entrepreneur

Despite pending legislation in the U.S., TikTok is still on the rise — for now. What first emerged as an entertainment platform in 2016 has grown into a social media behemoth over the past several years. There are more than […]


Department management, Marketing

Boomers: The Wealthy Client Group You Can’t Ignore — Here’s the Best Way to Market to Them.

March 14, 2024

Via: Entrepreneur

In the unending search for the holy grail of marketing, financial advisors are lately tempted by promises of quick and easy client acquisition through digital marketing miracles. From buying digital leads to endless social media posts, content marketing and webinars, […]


Department management, Marketing

How To Make Your Business Exterior More Appealing

March 13, 2024

Via: Small Biz Club

The exterior of your business is the first thing customers see and the catalyst for any first impressions they make. Image and user experience are crucial in the modern corporate world, which means neglecting your storefront is akin to turning […]


Department management, Marketing

Here’s the SEO Combination You Need to Win Google’s Algorithm

March 12, 2024

Via: Entrepreneur

When focusing on search engine optimization (SEO) for the first time, it’s tempting to focus on one or two ranking factors, in particular keywords, in hopes of a quick ranking fix. However, improving search ranking is a much more comprehensive […]


Department management, Marketing

Struggling to Find Content Ideas for Your Business? Use This Effective Strategy to Unlock Endless Inspiration.

March 12, 2024

Via: Entrepreneur

Many clients who approach my PR agency claim they lack topics to cover. I assure them that this is not the issue as every specialist, just as every company, has valuable expertise to share. And one effective strategy to unveil […]


Accounting, Department management

Tracking Tax Write-Off Carryovers

March 11, 2024

Via: Small Business Trends

Due to various limitations on certain deductions and tax credits, you may not be able to use the full amount of a write-off in the year in which it arises. Instead, the unused amount may be carried forward and used […]


Department management, Marketing

Ways To Build Your Local SEO for Your Small Business

March 11, 2024

Via: Small Biz Club

Local SEO is a crucial strategy for any small business aiming to compete in their regional market. It involves optimizing your online presence to appear in local search results, which can significantly increase visibility to potential customers searching for services […]


Department management, Marketing

Why Your Business Needs a Social Media Backup Plan

March 7, 2024

Via: Inc.

To businesses that rely on social media platforms for advertising, client communication or direct sales, Tuesday’s Meta platforms outage was more than a communal inconvenience. Experts say that whenever there’s an outage–be it social media or other software we’ve come […]


Department management, Marketing

Picking the Best Email Marketing Service for Your Small Business

March 6, 2024

Via: Small Business Trends

Finding the best email marketing service for your small business is crucial to unlocking its marketing potential. Email marketing’s high return on investment, with businesses seeing an average of $42 for every $1 spent, underscores its importance in any robust […]


Accounting, Department management

How to Get a Tax Extension in 2024

March 6, 2024

Via: Small Business Trends

When the regular tax filing deadline of April 15 rolls around each year, it can be stressful and overwhelming for many taxpayers. You may need extra time to find out how to file self-employment taxes or simply gather important documents. […]


Department management, Information Technology

4 Steps to Optimizing Your Company’s LinkedIn Presence

March 4, 2024

Via: Small Biz Club

In the fast-paced digital business landscape of today, establishing a strong online presence is crucial for the success of any company. Among the myriad social media platforms available, LinkedIn stands out as a powerful tool for professional networking, brand building, […]


Department management, Marketing

How To Make Your Brand’s Website Wildly More Engaging

February 29, 2024

Via: Home Business Magazine

If you want to get more customers, you need an engaging website. You could have the best social media, PPC ads and products, but if your website isn’t up to scratch, you’ll struggle to convert. Websites are evolving and the […]


Department management, Information Technology

Adobe and TikTok Revolutionize Content Creation with Groundbreaking Integration

February 28, 2024

Via: Small Business Trends

Adobe and TikTok have unveiled a pioneering integration, melding TikTok’s Creative Assistant into Adobe Express. This integration, announced on February 13, 2024, heralds a new era for creators, brands, marketers, and small businesses, enabling them to craft and disseminate TikTok […]


Department management, Marketing

Build Long-Term Customer Loyalty With These 3 Relationship Marketing Strategies

February 27, 2024

Via: Entrepreneur

The key to building a successful brand is to resonate with customers. That’s a challenge for any brand at any time. But in 2024, it will be even more difficult than usual. For starters, the days of buying third-party customer […]


Department management, Marketing

Elevate Your Career With an MBA in Digital Marketing

February 27, 2024

Via: Home Business Magazine

The demand for professionals with advanced degrees in marketing is increasing. Elevate your career with an MBA in digital marketing providing the required knowledge and skills to succeed. You can hone your branding, data analysis, social media marketing, and search […]


Communication, Department management

Want to Build an Effective Organization? Make It Safe to Communicate

February 26, 2024

Via: Inc.

Fostering a work environment where everyone feels safe and empowered to speak up and collaborate is crucial for tackling the most difficult challenges and achieving success. The thing is, many organizations–and the people who lead them–ignore or even punish workers […]


Department management, Financial

IRS Alerts Small Businesses to Review Employee Retention Credit Claims for Accuracy Before March Deadline

February 23, 2024

Via: Small Business Trends

The Internal Revenue Service (IRS) is urging small business owners to closely examine their Employee Retention Credit (ERC) claims for potential inaccuracies. As the deadline of March 22, 2024, fast approaches, the IRS has highlighted seven warning signs indicating that […]


Department management, Information Technology

Types Of Business Software Every Company Needs

February 22, 2024

Via: Small Biz Club

Running a business is a challenge at the best of times, so it’s always worth making it as straightforward as possible for yourself. That’s where software comes in, as they’ll make performing vital tasks much easier. They’ll even take a […]


Department management, Marketing

How to Optimize Voice Search Marketing in 2024

February 22, 2024

Via: Small Biz Club

Who would have predicted that voice technology would gain such high adoption rates? According to NPR and Edison Research, 62% of Americans 18+ utilize voice assistants on any device. The latest Edison research also indicates that 36% of Americans own […]


Department management, Marketing

5 Vital Influencer Marketing Metrics You Should Know

February 21, 2024

Via: Entrepreneur

Influencer marketing has been characterized as the fastest-growing form of the modern generation of advertising. The Statista report of last year showed that the influencer marketing industry was worth just $1.7 billion in 2016. It hit $16.4 billion in 2022 […]