Tag: organization

December 9, 2019

Only 38% of the 425 customer data executives “strongly agreed” when asked if they knew where all of their company’s customer data is stored. The survey of director-level or higher executives responsible for customer data management decisions was conducted by […]

November 4, 2019

In recent weeks, we’ve been exploring the themes laid out in the first-ever Periodic Table of Email Optimization and Deliverability. After Permission, and inextricably tied to it, is the concept of trust. Gaining permission from a recipient to send them […]

November 4, 2019

Facebook announced on Thursday that it will be implementing a limit on the number of ads a Page can run at the same time. To prepare advertisers for the limitations, coming mid-next year, the company is releasing a new version […]

November 1, 2019

Facebook this week reported a 37% increase in ad impressions compared to this time last year and 6% decline in ad costs. The growth in ad impressions were driven primarily by Facebook News Feed Ads, Instagram Stories Ads and Instagram […]

October 30, 2019

With a head start on this year’s shorter-than-usual holiday season, e-commerce sales should remain robust, according to Adobe’s predictions. The company expects online holiday revenue to reach $143.8 billion this year, a 14.1% increase over last year. That growth estimate […]

October 30, 2019

For most, applying for a new job is a daunting experience. Thanks to job boards and networking platforms such as LinkedIn, it’s easy for anyone to apply for open positions — but this isn’t always a good thing. With so […]

October 11, 2019

We all know bad customers are unpleasant to deal with. The consequences of bad customers can reach into other aspects of your business, too. They contribute to churn when they don’t listen to you and don’t realize value from your […]

September 20, 2019

Your customers are the most important part of your business. It’s their feedback, interest and needs that drive sales, promote products and further brand reach. If you provide poor customer experiences and don’t match audience expectations, it’ll be challenging to […]

August 5, 2019

When you’re a startup CEO, you probably don’t have all that much leadership experience. So you will end up learning by doing, and also by listening to others’ conventional wisdom about how to lead your team. That’s a great way […]

August 5, 2019

The dreaded digital trash bin is the likely destination of even the most carefully crafted email campaigns if they fail to include one essential component – personalization. Today’s consumer expects personalized experiences, and the inbox is no exception. In an […]