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Tag: organization


Department management, Information Technology

Less than 40% of customer data execs confident they know where company’s data is stored

December 9, 2019

Via: Marketing Land

Only 38% of the 425 customer data executives “strongly agreed” when asked if they knew where all of their company’s customer data is stored. The survey of director-level or higher executives responsible for customer data management decisions was conducted by […]


Department management, Marketing

Email marketing: Harnessing the trust factor

November 4, 2019

Via: Marketing Land

In recent weeks, we’ve been exploring the themes laid out in the first-ever Periodic Table of Email Optimization and Deliverability. After Permission, and inextricably tied to it, is the concept of trust. Gaining permission from a recipient to send them […]


Department management, Marketing

Facebook to limit number of ads Pages can run simultaneously

November 4, 2019

Via: Marketing Land

Facebook announced on Thursday that it will be implementing a limit on the number of ads a Page can run at the same time. To prepare advertisers for the limitations, coming mid-next year, the company is releasing a new version […]


Department management, Marketing

Facebook ad impressions rise, driven by News Feed, Instagram Stories and Feed ads

November 1, 2019

Via: Marketing Land

Facebook this week reported a 37% increase in ad impressions compared to this time last year and 6% decline in ad costs. The growth in ad impressions were driven primarily by Facebook News Feed Ads, Instagram Stories Ads and Instagram […]


General organization management, Strategic planning

Shorter holiday season won’t dampen e-commerce sales with revenue expected to surpass $143 billion

October 30, 2019

Via: Marketing Land

With a head start on this year’s shorter-than-usual holiday season, e-commerce sales should remain robust, according to Adobe’s predictions. The company expects online holiday revenue to reach $143.8 billion this year, a 14.1% increase over last year. That growth estimate […]


Personal information & knowledge management, Self-management

How to Create a Winning Resume That Stands Out to Recruiters

October 30, 2019

Via: Inc.

For most, applying for a new job is a daunting experience. Thanks to job boards and networking platforms such as LinkedIn, it’s easy for anyone to apply for open positions — but this isn’t always a good thing. With so […]


Customer relationship management, General organization management

How to Spot Bad Customers – and How to Deal with Them

October 11, 2019

Via: Small Business Trends

We all know bad customers are unpleasant to deal with. The consequences of bad customers can reach into other aspects of your business, too. They contribute to churn when they don’t listen to you and don’t realize value from your […]


General organization management, Strategic planning

How to Create a Successful Customer-Focused Business Strategy

September 20, 2019

Via: Inc.

Your customers are the most important part of your business. It’s their feedback, interest and needs that drive sales, promote products and further brand reach. If you provide poor customer experiences and don’t match audience expectations, it’ll be challenging to […]


General organization management, Strategic planning

2 Common Management Mantras You Need to Drop Today

August 5, 2019

Via: Inc.

When you’re a startup CEO, you probably don’t have all that much leadership experience. So you will end up learning by doing, and also by listening to others’ conventional wisdom about how to lead your team. That’s a great way […]


Department management, Marketing

Personalization Tips to Increase Email Marketing Success

August 5, 2019

Via: Business 2 Community

The dreaded digital trash bin is the likely destination of even the most carefully crafted email campaigns if they fail to include one essential component – personalization. Today’s consumer expects personalized experiences, and the inbox is no exception. In an […]