Category: Marketing

November 20, 2019

As part of any good email strategy, customer acquisition, retention and reactivation are all components of a solid email plan. Acquiring new customers will always be a goal but focusing on retention is key. 65% of a company’s business comes […]

November 18, 2019

The holiday shopping season is upon us. This guide shares insight on how holiday marketing is changing and how to adapt to it. The holiday season is a time to celebrate, take a step back, and reflect on the year […]

November 15, 2019

Plane crashes are rare. But PR failures are not. And when we’re looking at the top PR failures of 2019, the Boeing 737 disaster tops the list. The impact a plane crash (or any other PR crisis) can have on […]

November 15, 2019

With less than two months left in the year, it’s imperative you create your new marketing strategy for 2020 now. How can you make sure it’s successful? There are nine key elements you should include to ensure your plan accomplishes […]

November 11, 2019

Time’s running out in the holiday season to execute your email marketing campaigns, so let’s get cracking. Typically, holiday sales account for 20% or more of annual retail sales. Not exploiting email during your most profitable quarter is like leaving […]

November 7, 2019

As baby boomers age into Medicare, reaching and marketing to seniors is becoming a different game. There was a time (not very long ago) that talking to a senior audience was almost impossible via social media or even email marketing. […]

November 6, 2019

The voice search revolution is well and truly upon us, with predictions suggesting that 50% of all searches will be voice searches by 2020. That’s just two years away, which means that if you don’t want to lose traffic and […]

November 6, 2019

Anyone who has cruised along miles of interstate or inched through a crowded metropolitan traffic jam has likely felt acutely aware of the larger-than-life presence of billboards. But every time I see one, I feel like I’m looking at a […]

November 5, 2019

As more and more B2B tech-oriented businesses turn to content marketing for their lead generation efforts and building their sales pipelines, it seems that businesses are realizing that they need to participate in developing an effective content strategy and then […]

November 4, 2019

In recent weeks, we’ve been exploring the themes laid out in the first-ever Periodic Table of Email Optimization and Deliverability. After Permission, and inextricably tied to it, is the concept of trust. Gaining permission from a recipient to send them […]