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Category: Marketing


Department management, Marketing

Cash, Check, or Click: The Continuing Evolution of eCommerce

January 23, 2019

Via: Business 2 Community

As we kick off 2019, it seems like eons since the first eCommerce transaction back in 1979, when entrepreneur Michael Aldrich invented online shopping. Since then, the space has exploded—with tens of thousands of eCommerce sites in existence today. In […]


Department management, Marketing

Content Marketing and SEO: How to Craft the Best PR Campaigns

January 23, 2019

Via: Business 2 Community

When you think of the tactics behind perfect PR campaigns, perhaps press releases and media pitches acome to mind. But in reality, content marketing and SEO have a good deal to bring to the table when it comes to PR. […]


Department management, Marketing

7 B2B Demand Generation Myths to Guide Your 2019 Strategy

January 22, 2019

Via: Business 2 Community

If you tried to navigate Chicago with a map of Seattle, you’d get lost. In the same way, if you tried to build a B2B demand generation strategy based on faulty assumptions–or outright myths–you’d probably fail, too. At the very […]


Department management, Marketing

How to Optimize and Scale Your Facebook Campaigns With Automated Rules

January 21, 2019

Via: Business 2 Community

Being constantly on your Ads Manager app to check your campaign’s performance can be tiring and time-consuming, especially when you are running multiple campaigns for multiple clients. Facebook wants to make your life easier and this is why it has […]


Department management, Marketing

4 Strategies to Supercharge Your Online Marketing

January 16, 2019

Via: Entrepreneur

Online marketing is one of the most effective tools to grow a business. However, in order to have an efficient strategy, businesses need to stay ahead of changing technology and user trends. Over the years, the way people consume online […]


Department management, Marketing

How PR & Marketing Work Better Together

January 16, 2019

Via: Business 2 Community

Public relations and marketing often operate as separate functions in large organizations. That can lead to a lack of coordination and missed opportunities. PR and marketing perform much better when they work together. Coordination helps them do together what they […]


Department management, Financial, Marketing

Top 10 Marketing Spending Predictions for 2019

January 15, 2019

Via: Business 2 Community

Everyone’s favorite subject is budgeting, right? Okay, actually putting together your budget can be dreadful, but at least spending the money is fun! Marketers in particular often get to invest in hot technologies and are experts at staying on top […]


Department management, Information Technology, Marketing

3 Augmented Reality Trends That Impacted Businesses in 2018, and What’s to Come in 2019

January 14, 2019

Via: Business 2 Community

2018 was a massive year for augmented reality (AR) with major leaps in not only innovation but application. It’s no overstatement to say that 2019 is shaping up to bring even more significant changes to the market that will have […]


Department management, Marketing

Digital Marketing Strategy for Professional Services

January 10, 2019

Via: Business 2 Community

A wave of digital technology is transforming industry after industry, and professional services are no exception to this trend. Potential clients now have new ways to learn about and vet potential service providers. This change is forcing firms to rethink […]


Department management, Marketing

Off-Page SEO Strategies: Hidden Factors That Impact Search Visibility

January 9, 2019

Via: Business 2 Community

In a world of data-driven marketing strategies and software that can measure the most minor digital activities on a website, businesses long for deeper understanding, and even certainty, when it comes to making both business and marketing decisions. Search engine […]