Category: Marketing

January 23, 2019

As we kick off 2019, it seems like eons since the first eCommerce transaction back in 1979, when entrepreneur Michael Aldrich invented online shopping. Since then, the space has exploded—with tens of thousands of eCommerce sites in existence today. In […]

January 23, 2019

When you think of the tactics behind perfect PR campaigns, perhaps press releases and media pitches acome to mind. But in reality, content marketing and SEO have a good deal to bring to the table when it comes to PR. […]

January 22, 2019

If you tried to navigate Chicago with a map of Seattle, you’d get lost. In the same way, if you tried to build a B2B demand generation strategy based on faulty assumptions–or outright myths–you’d probably fail, too. At the very […]

January 21, 2019

Being constantly on your Ads Manager app to check your campaign’s performance can be tiring and time-consuming, especially when you are running multiple campaigns for multiple clients. Facebook wants to make your life easier and this is why it has […]

January 16, 2019

Online marketing is one of the most effective tools to grow a business. However, in order to have an efficient strategy, businesses need to stay ahead of changing technology and user trends. Over the years, the way people consume online […]

January 16, 2019

Public relations and marketing often operate as separate functions in large organizations. That can lead to a lack of coordination and missed opportunities. PR and marketing perform much better when they work together. Coordination helps them do together what they […]

January 15, 2019

Everyone’s favorite subject is budgeting, right? Okay, actually putting together your budget can be dreadful, but at least spending the money is fun! Marketers in particular often get to invest in hot technologies and are experts at staying on top […]

January 14, 2019

2018 was a massive year for augmented reality (AR) with major leaps in not only innovation but application. It’s no overstatement to say that 2019 is shaping up to bring even more significant changes to the market that will have […]

January 10, 2019

A wave of digital technology is transforming industry after industry, and professional services are no exception to this trend. Potential clients now have new ways to learn about and vet potential service providers. This change is forcing firms to rethink […]

January 9, 2019

In a world of data-driven marketing strategies and software that can measure the most minor digital activities on a website, businesses long for deeper understanding, and even certainty, when it comes to making both business and marketing decisions. Search engine […]