Category: Marketing

March 2, 2021

TikTok has grown exponentially over the last year, passing 100 million active users in the U.S. and hundreds of millions more across the globe. What was once a Gen Z hangout is now a diverse platform spanning ages, geographies and interest. This means that […]

March 1, 2021

Lead magnets are a surefire way to build your mailing lists, strengthen customer connections, and — ultimately — drive sales. How? Well, with massive amounts of content being produced online every second, nothing short of magnetism will grab the attention […]

February 26, 2021

Despite what should be a maturing market, where people are clear on what Search Engine Optimization (SEO) is and achieves, the question, “What is SEO?” remains largely unanswered. Let’s take a step back to examine SEO and the role it […]

February 19, 2021

Discounting has reached Pandemic levels. It used to be something we used as a last resort, and only under extreme duress. Today, responding to a prospecting call earns a discount. Proposals come with a price and then either an automatically […]

February 16, 2021

Getting visibility for your business today encompasses much more than paid advertising. Social media, blogging, influencer marketing, and more are all options. Yet ad spend keeps growing as advertising statistics prove. By 2021, worldwide advertisement spending will touch a hefty […]

February 15, 2021

Despite growing economic concerns at the hands of global pandemic, the online luxury retail market is growing. While traditional conversion strategies work for online retailers, there are specific considerations to be made for luxury retailers. Let’s take a look at […]

February 12, 2021

Reporting on your social media activity couldn’t be easier, faster and more automated. The wealth of data and insights is constantly developing, but there are still some basic areas that are crucial for social media managers and agencies to remember. […]

February 11, 2021

One thing I am always interested in is where martech is headed. Recently I had a chance to speak with Jep Castelstein, a leading independent martech technical architect who has worked on some of the world’s most complex martech implementations. […]

February 9, 2021

In the past year alone, the sales process has undergone significant changes. As more business takes place in digital environments, customers are changing the way they interact with sales teams. In the LinkedIn 2020 State of Sales Report, 44% of […]

February 5, 2021

With the COVID-19 pandemic wreaking havoc on economies worldwide, companies need to leverage marketing avenues that work for them and sustain them in the years to come. Marketing during a crisis requires some finesse and a careful communication strategy with […]