Category: Marketing

January 27, 2023

The world of sales and marketing is constantly changing, so staying on top of the latest trends is important. This article will look at five sales and marketing trends for 2023 that you need to be aware of. With the […]

January 26, 2023

Small business owners will take any ethical marketing advantage they can get. One of those advantages is capitalizing on local SEO (Search Engine Optimization) strategies that help you reach more customers in your local area. If you own a small […]

January 23, 2023

Are you an entrepreneur looking to take advantage of the incredible opportunities social media provides to start a social media business? In this article, we’ll go over 25 ideas on how to create and build a successful social media business. […]

January 20, 2023

As business owners and marketing professionals, you constantly look for cost-effective ways to promote your products or services. The most sought-after platform for video marketing is YouTube, which is known for its relatively low ad costs compared to other channels. […]

January 17, 2023

As social media remains a goliath in the funnel of e-commerce sales, brands are seeing influencer marketing making a bigger dent than ever in their sphere. In fact, the influencer marketing industry was worth an estimated $16 billion in 2022, […]

January 13, 2023

The business world is incredibly competitive — which is undoubtedly why roughly 45% of businesses fail within five years of opening. While there are many reasons why a business could fail, one of the biggest roadblocks to success is not […]

January 11, 2023

The beginning of a new year is a great time to review business plans, reassess marketing strategies and finalize budgets. When it comes to marketing, there’s no shortage of ideas, trends and new tools. As a marketing leader with over […]

January 9, 2023

Are you struggling to keep up with the demands of digital marketing? You’re not alone. Small businesses and entrepreneurs are often so busy that they don’t have time to focus on their marketing efforts. Don’t worry, though! There are ways […]

January 6, 2023

Attention has always been a currency in marketing, but with the rapid increase in short-form video popularity in recent years, social media platforms like Tiktok, YouTube Shorts, Instagram and Facebook Reels have become the prime marketplace for user attention. Apps […]

January 5, 2023

The world is changing in a big way. From a global pandemic that altered the course of work in one weekend to significant calls for political and societal change. For brands, if you’re not keeping up, you may be dying. […]

January 4, 2023

SWOT Analysis assesses and analyzes several aspects of your business to create an effective business plan and marketing strategy. The SWOT Analysis is a powerful tool for evaluating your marketing efforts to create a more robust and pervasive marketing campaign. […]

December 30, 2022

The pet care industry is on a tremendous upward growth curve. More frequently than ever, human beings are bringing furry friends into their lives and discovering how quickly they become family. The business of pet care doesn’t end once someone […]

December 28, 2022

Marketers are experimenters. We have to be. Some marketing strategies simply don’t work because of bad audience targeting, excessive competition, cost/reward imbalances or other issues. It’s our job to figure out what works and what doesn’t. When we figure out […]

December 28, 2022

It seems that as your business grows, so does your website. Of course, this growth is generally a good sign for your company and bottom line. But as your site admins do their best to keep pace, and those blogs, […]

December 27, 2022

E-commerce is booming like never before. The opportunities are huge for anyone entering the space. However, with the increasing competition, challenges also galore. An e-commerce business demands dedication, time, hard work, a realistic vision, a workable strategy and the required […]

December 27, 2022

In my years as a publicist, I’ve seen firsthand how earned media coverage can increase brand awareness, web traffic and, ultimately, conversion rates. But this doesn’t happen in a vacuum. Landing sought-after placements is just the first step in a […]

December 22, 2022

Make noise on social media this holiday season. Many entrepreneurs see the holiday season as an opportunity to run a promotional campaign — and meet their final sales targets for the year. This is true, but promotions aren’t the only […]

December 9, 2022

The crypto sector is still fresh and fast-evolving, with many investors spotting its potential. A scenario like this provides both benefits and drawbacks. For example, this trend can help your company grow and flourish. On the other side, competition is […]

December 7, 2022

I’ve been in the digital marketing game since the AOL days — before even Google and certainly long before Snapchat and TikTok were ever a thing. As I’ve seen the landscape change over the years, I’ve developed some pretty good […]

December 6, 2022

Content marketing is the gold mine for driving great business outcomes, as lots of buyers depend on content to make purchases. Statistics show that 60% of customers are inspired to seek out a product after reading about it. A good […]