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Category: Marketing


Department management, Marketing

Best Ways To Get Your Business Into The Mind Of Potential Clients

July 1, 2024

Via: Small Biz Club

If you want to get your business in the mind of potential clients, then you have got to put some effort in. We understand that there are a lot of different ways to do this, and if you don’t want […]


Department management, Marketing

Timed Trivia: The Best Tools to Increase Audience Interactivity

June 21, 2024

Via: Home Business Magazine

This is a digital era; and today, when the attention spans are decreased to microseconds, brands are trying out-of-the-box tricks to engage with the audience and increase audience interactivity. In this competitive context, a technique that has become widely popular […]


Department management, Marketing

3 Small Business SEO Essentials for 2024

June 10, 2024

Via: Small Biz Club

As 2024 rolls on, just like last year SEO continues to evolve rapidly. For the small business, staying ahead of these changes is difficult but yet it is crucial to maintaining your online visibility and, as such, your competitiveness. With […]


Department management, Marketing

How to Ensure Your B2B Marketing Messages Resonate With Your Audience

June 5, 2024

Via: Entrepreneur

In B2B marketing, mastery of effective communication stands as a hallmark of industry leadership. Each written word, meticulously crafted, holds the potential to shape perceptions, influence decisions and ultimately drive business success. However, within the dynamic landscape of niche markets […]


Department management, Marketing

Why a Strong Social Presence Is More Important Than You Think

May 29, 2024

Via: Small Biz Club

As a business owner, you probably already know that social media can be a great tool for building your brand and engaging with customers. However, your social media accounts could have more value than you realize. In addition to fielding […]


Department management, Marketing

The Importance of Cohesive Branding in Business

May 28, 2024

Via: Small Biz Club

In today’s highly competitive business landscape, cohesive branding emerges as a critical component for achieving success and establishing a strong, recognizable presence in the market. Cohesive branding goes beyond mere visual elements. It encapsulates the essence of a business’s identity, […]


Department management, Marketing

Marketing Strategies for Small Business Month and Beyond

May 9, 2024

Via: Small Biz Club

Every small business owner understands the hustle. You wear many hats, navigate a competitive landscape, and constantly strive to build a loyal customer base. Luckily, there are dedicated times throughout the year, like Small Business Month (May) and Small Business […]


Department management, Marketing

10 Ways to Use AI for Hyper-Personalized Marketing

May 7, 2024

Via: Entrepreneur

The digital marketing industry stands clearly at a crossroads. As privacy concerns prompt a shift of platforms away from tracking cookies, marketers must adopt new ways to personalize content without compromising user privacy. In this environment, AI offers the most […]


Department management, Marketing

How to Use Automated SMS for Generating and Nurturing Leads in B2B Sales

April 29, 2024

Via: Home Business Magazine

For the B2B sales, every lead counts. However, with increasing competition and evolving buyer behaviors, traditional lead generation and nurturing strategies are no longer enough. Enter Automated SMS – a powerful tool that can revolutionize how you generate and nurture […]


Department management, Marketing, Organization management, Startup

Small Budget, Big Impact: Marketing Strategies for Startups

April 15, 2024

Via: Small Biz Club

Cash-strapped but brimming with potential? Welcome to the exciting (and sometimes nerve-wracking) world of launching a startup. Fear not, fellow entrepreneur! Marketing magic doesn’t require a bottomless bank account. With a dash of creativity and a strategic plan, you can […]


Department management, Marketing

Data Privacy Bill Would Limit Marketing Uses of Personal Info

April 8, 2024

Via: Inc.

Two influential lawmakers from opposing parties have crafted a deal on legislation designed to strengthen privacy protections for Americans’ personal data. The sweeping proposal announced Sunday evening would define privacy as a consumer right and create new rules for companies […]


Department management, Information Technology, Marketing

This Is the Framework You Need to Create a Brand Worth Your Customers’ Loyalty and Make More Money Doing It

April 8, 2024

Via: Entrepreneur

Storytelling has been an inherent part of human culture since the dawn of time. We both share our stories with the world and take in the stories of others. Either way, stories shape our perspectives and, thus, our shared reality. […]


Department management, Marketing

Taking Your Business to the Next Level Using Influencer Marketing

April 4, 2024

Via: Inc.

Digital marketing has comfortably outpaced traditional advertising. It is the default for all marketing and advertising in today’s business landscape. And like its predecessor, it comes with various marketing options and channels. Currently, influencer marketing is proving to be one […]


Department management, Marketing

4 Strategies to Help You Attract More Local Customers to Your Small Business

April 4, 2024

Via: Entrepreneur

Want to increase foot traffic and attract local customers to your business? Whether you’re a restaurant owner, hair stylist, lawyer or general contractor, you can benefit from local search marketing. Local search marketing is the practice of using geo-specific advertising […]


Department management, Marketing

The Impact of AI Video Technology on the Marketing Industry

March 26, 2024

Via: Small Biz Club

Artificial Intelligence (AI) is no longer a futuristic idea but a tangible reality that has swept across various sectors, including marketing. AI video technology has emerged as a game-changer in how brands create content, personalize messaging, and analyze consumer behavior. […]


Department management, Marketing

How Augmented Reality Is Transforming the Marketing Landscape — and How Your Business Can Leverage It Effectively

March 25, 2024

Via: Entrepreneur

In the last three years, there have been several important developments in the tech world related to immersive technologies: augmented reality (AR), virtual reality (VR) and extended reality (XR). We’ve witnessed a huge jump in the development of AI. And […]


Department management, Marketing

Is SEO Worth It for Small Businesses? Here’s What You Need to Know.

March 19, 2024

Via: Entrepreneur

Many small business owners view search engine optimization (SEO) as a luxury rather than a necessity. Given the pressures of day-to-day operations and tight budgets, they think of SEO as a complex and technical field dominated by big websites with […]


Department management, Marketing

Want to Blow Up on TikTok? Follow These 12 Rules for Business Success

March 18, 2024

Via: Entrepreneur

Despite pending legislation in the U.S., TikTok is still on the rise — for now. What first emerged as an entertainment platform in 2016 has grown into a social media behemoth over the past several years. There are more than […]


Department management, Marketing

Boomers: The Wealthy Client Group You Can’t Ignore — Here’s the Best Way to Market to Them.

March 14, 2024

Via: Entrepreneur

In the unending search for the holy grail of marketing, financial advisors are lately tempted by promises of quick and easy client acquisition through digital marketing miracles. From buying digital leads to endless social media posts, content marketing and webinars, […]


Department management, Marketing

How To Make Your Business Exterior More Appealing

March 13, 2024

Via: Small Biz Club

The exterior of your business is the first thing customers see and the catalyst for any first impressions they make. Image and user experience are crucial in the modern corporate world, which means neglecting your storefront is akin to turning […]