Category: Marketing

May 11, 2021

There’s not a handbook of social networking rules for media pros to follow. But there are proven ways to increase your followers and fans while showing your audience you’re an authority in the media industry. Social Networking Rule #1: Stop […]

May 11, 2021

Business and marketing leaders have been talking about Millennials and how to reach them for years—and with the oldest members of that generation turning 40 this year, they’re not the new kid on the block anymore. A 2019 TrustRadius study […]

May 10, 2021

Since IBM Watson introduced its Advertising Accelerator in early 2020, brands like Toyota and Best Western have used the AI platform to deliver ads with optimized creative elements for display advertising. Now, Watson has expanded its AI-powered creative optimization capabilities […]

May 6, 2021

Today, we’ll discuss how to market your business to achieve long-term success and growth, since this is the ultimate goal of any business. I’d like to focus on media companies today since they face unique challenges and their business model […]

May 5, 2021

Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. This is considered to be […]

May 4, 2021

Do you have an ecommerce store on a platform such as Shopify or Magento? Need a boost to stay ahead of your competitors? The links pointing to your site are one impactful way that Google gauges the quality, relevance, and […]

April 30, 2021

Running a business is fraught with risks of all types, from lawsuits to financial collapse. If there is too much risk in your business model, you’ll struggle to stay afloat and you could find you have no option except to […]

April 29, 2021

Perhaps you’ve wondered about pay-per-click (PPC) advertising and whether it could help your small business. The good news is that virtually any business can benefit from PPC advertising since this form of online marketing allows advertisers to control their budgets […]

April 29, 2021

If nothing else, the COVID-19 pandemic has fast-forwarded many businesses into using digital technology. At the onset of COVID-19, many companies were scrambling to keep their business going and found themselves navigating an uncertain economy worldwide. A year down the […]

April 27, 2021

Good morning, Marketers, and are you ready for three-dimensional warfare? The gloves are off between Apple and Facebook. With the implementation of new App Tracking Transparency policies, Apple has created a situation in which Facebook can only track user activity […]