Category: Marketing

September 18, 2019

If you’re feeling the pressure to up-the-ante on your social media efforts and scale back on your email marketing campaigns, here’s a word of caution: that would be a huge mistake. Statistics don’t lie. 72% percent of the population still […]

September 18, 2019

The reason lies in the quality of people using the platform. 30% of B2B businesses can be found on LinkedIn. So are the people running them. One study shows that out of the over 600 million people using this platform, […]

September 13, 2019

We’re often told that slow and steady wins the race, and that repetition is key, but that’s not the case when it comes to content strategy. Posting the same content in repetitive formats gets old fast and isn’t a good […]

September 11, 2019

Before you even read this, make sure you aren’t making either of the classic, obvious, social media mistakes — having a private profile or still using a personal account when you should switch to a business account. OK, cool. Now […]

September 10, 2019

We’re living in a visual age. As a result, the way retailers merchandise their store can have a big effect on sales. Keep reading to learn more about retail merchandising and get tips for effectively merchandising your store. What Is […]

September 9, 2019

Artificial intelligence (AI) is already hard at work affecting every consumer’s daily choices. Sophisticated AI algorithms are constantly scraping, logging and cross-referencing. As a result, they can use this data to figure out the best ways to exploit their emotional […]

September 9, 2019

You want your business to get found when people are looking for it, or for the things you offer. Search engine optimization (SEO) has evolved tremendously since the days of Ask Jeeves, AOL portals, and Alta Vista. Google has obviously […]

September 4, 2019

Cross-channel marketing is an important element of your lead generation strategy, but figuring out the details isn’t easy. It’s tricky to determine how to approach the relationship between each channel, especially if you’re considering all the relevant questions, such as: […]

August 30, 2019

Chief marketing officers are under fire to perform. Unlike their predecessors, today’s marketing professionals are expected to drive direct results and boost sales. But perhaps one of the hardest parts of their job is constantly showing return on investment. This […]

August 29, 2019

While a business without any customers isn’t actually a business, many startups spend too much money acquiring new customers (which is why customer acquisition cost is a key startup metric). Yet, oddly enough, those startups often spend very little money […]