Category: Marketing

May 30, 2023

The technological advances we’ve seen over the past few decades have transformed how businesses communicate and market to consumers. From the emergence of the internet to the rise of social media, the landscape has continuously evolved. Now, AI is driving […]

May 30, 2023

In the ever-evolving digital landscape, trends ebb and flow, but a few enduring ones manage to leave a lasting imprint. One such game-changer quietly revolutionizing customer interactions is conversational marketing. Despite sounding somewhat technical, the concept is simple — it […]

May 26, 2023

Have you wondered how leading brands have gained exponential popularity and become household names? It’s no secret that businesses apply various branding techniques to connect with the audience and build a positive image, but what do the industry giants do […]

May 23, 2023

Today, going multilingual is an integral aspect of powerful email marketing, particularly for businesses operating in global markets. Yet, this is quite a challenging thing to do that requires time and effort. So, why make your email marketing multilingual? Indeed, […]

May 22, 2023

As anyone who works in marketing can attest to, our role requires that we wear many hats to do a little bit of everything to build our brand and generate revenue — manage websites, host webinars, develop lead-generation content, draft […]

May 17, 2023

The world of marketing is undergoing a paradigm shift with the rise of Web3 technologies. This decentralized internet model, characterized by blockchain-based platforms, decentralized applications (dApps) and a strong focus on user privacy, has paved the way for innovative marketing […]

May 12, 2023

In the midst of economic turmoil, CEOs and entrepreneurs are focusing on a bright future. Nearly 75% of leaders surveyed during a joint Hello Alice-Mastercard initiative said they planned to grow in 2023. This means business owners nationwide aren’t allowing […]

May 12, 2023

In a rapidly transforming digital world, where engaging content is the lifeblood of modern businesses, mastering the art of content marketing is crucial for sustainable growth and success. The power of persuasive content lies in its ability to captivate potential […]

May 11, 2023

In late 2021, I left a 21-year career in financial services and started my own coaching and consulting business. I quickly realized I was somewhat clueless about how to scale. It only took a matter of weeks before I was […]

May 10, 2023

The subscription economy has been on the rise and will only continue to grow. With the global subscription eCommerce market expected to exhibit a Compound Annual Growth Rate (CAGR) of 65.5% between 2023 and 2028, it’s not a surprise that […]

May 9, 2023

As a marketing manager, achieving success in your role requires a combination of both tangible resources and intangible qualities. Whilst a dedicated team, data-driven insights and analytics tools, a mentor or coach, continuous learning and development, and passion are all […]

May 2, 2023

Small businesses often struggle with advertising due to limited budgets. However, there are many completely free ways to promote your business online and increase brand awareness. In this article, we will explore the best free small business advertising ideas for […]

April 27, 2023

Once you understand the power of personal branding, I guarantee you will want to leverage it to propel your business. Having a strong personal brand can open infinite doors and create opportunities for you. A well-crafted personal brand helps entrepreneurs […]

April 26, 2023

Before you start managing your reputation, you must accurately assess where your company’s reputation lives online. This will most likely vary based on the products or services you offer. Essentially, it’s any platform where consumers can leave feedback about your […]

April 25, 2023

Small businesses are spending more on their marketing budget numbers. In fact, advertising expenses have gone up almost 4% in 2023 from the previous two years. Deloitte reports advertising budgets will make up about 13.6% of the total for these […]

April 20, 2023

Customers demand direct interactions with brands. They increasingly want to buy from businesses directly, not go through a third-party wholesaler or distributor whose customer experience is totally different from what they’ve come to expect from the company’s marketing. The direct-to-consumer (D2C) model […]

April 18, 2023

Over the past few years, short-form video has become one of the most engaging and fastest-growing content types across social media platforms. TikTok, YouTube Shorts and Instagram Reels have all seen meteoric growth, garnering billions of users. According to Statista, […]

April 14, 2023

Growing your business is a daunting task. But thankfully, data has solved a lot of issues for businesses and marketers. With the right data and analytics tools, you can turn the tables and skyrocket the growth of your business. Growth […]

April 14, 2023

There’s no denying that the way people consume content is at an all-time high and has drastically changed over the past few years. The quick morsels and tidbits of information that people seek can be found across different platforms and […]

April 13, 2023

In a world where the competition is fierce and the pace of change is relentless, startups are under pressure to find ways to stay ahead of the curve. As a startup, you need to be agile, creative and innovative to […]