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Category: Marketing


Department management, Marketing

4 Reasons TikTok Should Be Part of Your Marketing Plan

March 2, 2021

Via: Entrepreneur

TikTok has grown exponentially over the last year, passing 100 million active users in the U.S. and hundreds of millions more across the globe. What was once a Gen Z hangout is now a diverse platform spanning ages, geographies and interest. This means that […]


Department management, Marketing

Lead Magnets: What Are They and Why Do You Need One?

March 1, 2021

Via: Business 2 Community

Lead magnets are a surefire way to build your mailing lists, strengthen customer connections, and — ultimately — drive sales. How? Well, with massive amounts of content being produced online every second, nothing short of magnetism will grab the attention […]


Department management, Marketing

Why It’s In Your Best Interest to Ignore SEO

February 26, 2021

Via: Inc.

Despite what should be a maturing market, where people are clear on what Search Engine Optimization (SEO) is and achieves, the question, “What is SEO?” remains largely unanswered. Let’s take a step back to examine SEO and the role it […]


Department management, Marketing

Are You Confident Enough In Your Value Not to Discount?

February 19, 2021

Via: Business 2 Community

Discounting has reached Pandemic levels. It used to be something we used as a last resort, and only under extreme duress. Today, responding to a prospecting call earns a discount. Proposals come with a price and then either an automatically […]


Department management, Marketing

Advertising Statistics You Must Know

February 16, 2021

Via: Small Business Trends

Getting visibility for your business today encompasses much more than paid advertising. Social media, blogging, influencer marketing, and more are all options. Yet ad spend keeps growing as advertising statistics prove. By 2021, worldwide advertisement spending will touch a hefty […]


Department management, Marketing

Conversion Optimization Strategies for Luxury Online Retailers

February 15, 2021

Via: Business 2 Community

Despite growing economic concerns at the hands of global pandemic, the online luxury retail market is growing. While traditional conversion strategies work for online retailers, there are specific considerations to be made for luxury retailers. Let’s take a look at […]


Department management, Information Technology, Marketing

Top 5 Points to Include in Your Social Report

February 12, 2021

Via: Business 2 Community

Reporting on your social media activity couldn’t be easier, faster and more automated. The wealth of data and insights is constantly developing, but there are still some basic areas that are crucial for social media managers and agencies to remember. […]


Department management, Marketing

4 disruptive, uncomfortable, yet inevitable martech trends

February 11, 2021

Via: Marketing Land

One thing I am always interested in is where martech is headed. Recently I had a chance to speak with Jep Castelstein, a leading independent martech technical architect who has worked on some of the world’s most complex martech implementations. […]


Department management, Marketing

3 Tips to Level Up the (Virtual) Sales Process

February 9, 2021

Via: Business 2 Community

In the past year alone, the sales process has undergone significant changes. As more business takes place in digital environments, customers are changing the way they interact with sales teams. In the LinkedIn 2020 State of Sales Report, 44% of […]


Department management, Marketing

3 Ways Brands Engage With Their Audience via Email

February 5, 2021

Via: Business 2 Community

With the COVID-19 pandemic wreaking havoc on economies worldwide, companies need to leverage marketing avenues that work for them and sustain them in the years to come. Marketing during a crisis requires some finesse and a careful communication strategy with […]