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Category: Marketing


Department management, Marketing

Top 5 Social Networking Rules for Media Pros

May 11, 2021

Via: Business 2 Community

There’s not a handbook of social networking rules for media pros to follow. But there are proven ways to increase your followers and fans while showing your audience you’re an authority in the media industry. Social Networking Rule #1: Stop […]


Department management, Marketing

Forever Young: 5 Ways to Optimize Your B2B Marketing Reach for Millennials and Gen Z

May 11, 2021

Via: Business 2 Community

Business and marketing leaders have been talking about Millennials and how to reach them for years—and with the oldest members of that generation turning 40 this year, they’re not the new kid on the block anymore. A 2019 TrustRadius study […]


Department management, Marketing

Creative optimization, Google My Business: Monday’s daily brief

May 10, 2021

Via: Marketing Land

Since IBM Watson introduced its Advertising Accelerator in early 2020, brands like Toyota and Best Western have used the AI platform to deliver ads with optimized creative elements for display advertising. Now, Watson has expanded its AI-powered creative optimization capabilities […]


Department management, Marketing

How to Market Your Business: Top Tips for Success

May 6, 2021

Via: Business 2 Community

Today, we’ll discuss how to market your business to achieve long-term success and growth, since this is the ultimate goal of any business. I’d like to focus on media companies today since they face unique challenges and their business model […]


Department management, Marketing

4 Ways to Create Marketing Excellence

May 5, 2021

Via: Small Biz Club

Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. This is considered to be […]


Department management, Marketing

5 E-Commerce Link Building Tactics & How They Work

May 4, 2021

Via: Business 2 Community

Do you have an ecommerce store on a platform such as Shopify or Magento? Need a boost to stay ahead of your competitors? The links pointing to your site are one impactful way that Google gauges the quality, relevance, and […]


Department management, Marketing

Managing Your Marketing: 5 Tips to Reduce Risk of Failure

April 30, 2021

Via: Business 2 Community

Running a business is fraught with risks of all types, from lawsuits to financial collapse. If there is too much risk in your business model, you’ll struggle to stay afloat and you could find you have no option except to […]


Department management, Marketing

What is Pay-Per-Click?

April 29, 2021

Via: Business 2 Community

Perhaps you’ve wondered about pay-per-click (PPC) advertising and whether it could help your small business. The good news is that virtually any business can benefit from PPC advertising since this form of online marketing allows advertisers to control their budgets […]


Department management, Marketing

How Can Your Brand Survive and Thrive Post-COVID-19?

April 29, 2021

Via: Business 2 Community

If nothing else, the COVID-19 pandemic has fast-forwarded many businesses into using digital technology. At the onset of COVID-19, many companies were scrambling to keep their business going and found themselves navigating an uncertain economy worldwide. A year down the […]


Department management, Marketing

B2B marketers rely on marketing automation: Tuesday’s daily brief

April 27, 2021

Via: Marketing Land

Good morning, Marketers, and are you ready for three-dimensional warfare? The gloves are off between Apple and Facebook. With the implementation of new App Tracking Transparency policies, Apple has created a situation in which Facebook can only track user activity […]