Category: Marketing

December 7, 2023

Social media must integrate with lead generation efforts. For B2B digital marketers, that’s a foregone conclusion. Social media’s fit with lead generation can be challenging to grasp at first. This is partly because communication processes in a traditional B2B lead […]

December 5, 2023

Text messaging is everywhere these days, and business texting platform Text Request recently released its 2024 State of Business Texting Report (disclaimer: I work for Text Request and was part of this study). The report covers how businesses are using […]

December 4, 2023

Managing your business’s budget can be a delicate balancing act, like a juggling circus performer. One ball may be your expenses on the essentials — your building, insurance, payroll and any other necessities to keep operations going. Another ball is […]

December 1, 2023

In the aftermath of the pandemic, many companies purchased new software – a lot of it. Then came the downturn, and those same companies were forced to examine how much – or how little – value this new tech was […]

November 30, 2023

As we enter the crucial phase of strategic planning for 2024, it is essential for brands to gain a comprehensive understanding of the emerging trends that will define the business landscape in the new year, and its associated communications. Possessing […]

November 29, 2023

Ads look a little different in today’s world than they did in 2013, and it’s all thanks to the innovative minds of marketers and professionals who saw the changing marketing landscape and found new ways to adapt and refine their […]

November 29, 2023

Link building is hard. In fact, it’s so hard that 41% of experts see it as the most challenging part of search engine optimization (SEO). That’s because acquiring backlinks can often be costly and time-consuming. To make things worse, investing […]

November 28, 2023

Consumer-facing businesses get the most attention. After all, that’s what readers are interested in. But company-facing brands often make the most money. Businesses are willing to pay enormous fees to firms that solve their problems. We’re talking millions of dollars […]

November 27, 2023

It’s kind of strange to be the proprietor of my own PR and marketing firm, advising other business owners on how they may be able to avoid hiring external representation to manage their marketing needs. But I get it. Not […]

November 27, 2023

Finding a compelling domain name as part of a strategic domain branding effort is crucial for businesses or individuals seeking a strong online presence. This significance is highlighted by the fact that, as of October 2023, 51.6% of global websites […]

November 22, 2023

TikTok is a visual platform that has a massive user base and is more popular among youngsters. TikTok is successful in grabbing the attention of the audience consistently due to its user-friendly interface, a short-form video format that rightly caters […]

November 21, 2023

Online holiday marketing has traditionally been focused on retail businesses, their promotions, and the frenzy of Black Friday and Cyber Monday sales. Ecommerce holiday sales are projected to reach between $278 billion to $284 billion this season, according to Deloitte’s […]

November 20, 2023

Black Friday and Cyber Monday will soon be upon us. But what about Small Business Saturday? Taking place in the U.K. on December 2nd, it’s an annual event designed to encourage small businesses to shout about what they do, while […]

November 20, 2023

In the vibrant age of digital evolution, starting a small business from home has never been more feasible. With the right strategies and techniques, entrepreneurs can establish, grow, and promote their businesses right from their home offices. One vital element […]

November 14, 2023

Agenuine identity requires no announcement. But the moment one feels compelled to proclaim their personal brand, they risk losing the very essence of authenticity that underpins their credibility and appeal. Arguably, there exists no rigid blueprint for cultivating a robust […]

November 9, 2023

In today’s highly competitive business landscape, establishing a distinct and recognizable brand could be the difference between success and obscurity. For business owners, brand recognition is not just a marketing buzzword; it’s a pivotal factor that can significantly influence your […]

November 8, 2023

Executing a successful holiday campaign requires close attention to detail, including strategizing your marketing approach to executing it across platforms. Whether you’ve already gotten started or are just thinking about it now, here are a few steps to consider as […]

November 6, 2023

People often say they want positive news stories, but they rarely read them. Sean Devlin wanted to know: Why? “In our initial market survey, we noticed that 81% of people weren’t familiar with any positive news platforms,” he says. Others […]

November 6, 2023

Growing up in the late 90s, I, like many others, hesitated to admit that my favorite color was pink owing to the stereotypes associated with it- pink was often seen as a symbol of vulnerability and innocence. However, the emergence […]

November 1, 2023

With the proliferation of social media platforms, there are more ways than ever before to market your brand. But standing out has become a real challenge. That’s why unique storytelling and marketing tactics are crucial for business leaders, said Rohit […]