Top

Category: Marketing


Department management, Marketing

Digital Advertising Was Already Having a Bad Year. The Facebook Boycott Could Change It For Good

July 2, 2020

Via: Inc.

Digital advertising has had a rough time over the past few months. While consumers are hunkered down with stay-at-home orders, they weren’t spending money on discretionary items like new shoes, home decor, or vacations. As a result, brands began to […]


Department management, Marketing

COVID-19 Crisis and Recovery: Three Key Marketing Trends and How to Adapt

July 1, 2020

Via: Small Business Trends

A quick spread of COVID-19 has disrupted economies around the world changing the way businesses reach and interact with customers. As lockdowns are slowly lifted across multiple countries, business owners are discovering that things are not quite going back to […]


Department management, Marketing

The Ultimate Guide on How to Distribute a Press Release

July 1, 2020

Via: Business 2 Community

Press releases are the secret to grabbing the media’s attention. These are short, compelling statements that highlight something newsworthy to get a journalist to reach out for more details. Earned media coverage for your product or service (by sending out […]


Department management, Marketing

How to Create a Google My Business Page for Your New Business Before it Opens

June 30, 2020

Via: Business 2 Community

So you’re starting a new business. Everything is set and you’ve chosen an opening date, but now you’re wondering how to get people in the door. By creating your Google My Business listing before opening, you can let your community […]


Department management, Marketing

How to Improve Blog Engagement: 3 Ways

June 29, 2020

Via: Business 2 Community

When you run a blog, the best part is seeing its engagement soar. Increasing user engagement tells you that your content speaks to your target audience and gives them what they want. It’s an easy way to generate leads, build […]


Department management, Marketing

Is your business ready to start using LinkedIn Ads?

June 26, 2020

Via: Marketing Land

When it comes to B2B marketing, there are a lot of reasons to love LinkedIn. There’s no other social media platform quite like it. I mean, where else can you specifically target key decision-makers based on the size of their […]


Department management, Marketing

How QR Codes Can Boost Your Marketing

June 23, 2020

Via: Small Biz Club

With social distancing efforts continuing to put a serious damper on many businesses, entrepreneurs and marketing gurus in every industry imaginable have been forced to think outside of the box in order to lure in customers. Many of them are […]


Department management, Marketing

Welcome to the Predictive Marketing Era

June 23, 2020

Via: Marketing Land

Artificial intelligence, machine learning, deep learning, neural networks. These are all part of the digital advertiser’s lexicon now as the algorithms power so much of the tactical mechanics of our campaigns. The purpose? To serve that ad combination on that […]


Department management, Marketing

8 Social Media Hacks for Small Businesses

June 22, 2020

Via: Entrepreneur

Social. Media. These two words have made you either jump for joy or curl up in a fetal position in your pajamas at the overwhelming nature of these platforms. Either of these reactions are probably the reason you’re here: either […]


Department management, Marketing

3 Content Marketing Mistakes B2B Tech Firms Should Avoid

June 19, 2020

Via: Business 2 Community

If you’re a B2B tech company, go to Google, search for your five biggest competitors, and pull up their websites. I’ve got a twenty dollar bill that says at least three of them are doing content marketing. I’m serious here. […]