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Category: Marketing


Department management, Marketing

This decade’s most important marketing question: What data rights do advertisers possess?

September 17, 2020

Via: Marketing Land

With Google’s latest decision to strip Search Terms data insights from advertisers (some agencies have reported around 25%-30% or more of data loss), the frustrated outcry has caused some to begin throwing around lawsuit language. Specifically, there seem to be […]


Department management, Marketing

Using Facebook Ads for App Downloads

September 17, 2020

Via: Business 2 Community

Question for you, how do you increase sales when your product is a mobile app? The answer is easy. Online advertising is the simplest and most effective way to boost mobile app sales. When it comes to online advertising, Facebook […]


Department management, Marketing

How to find value for your martech stack

September 16, 2020

Via: Marketing Land

As marketers continue to face shrinking budgets, many are facing a new challenge—how to stretch a dollar on their martech stack. The COVID-related revenue slowdown has forced even many large marketing departments to think small when it comes to purchasing. […]


Department management, Marketing

The Future of Content Marketing is Already Here

September 14, 2020

Via: Business 2 Community

Experienced marketers expect change. If you continue to use the same [ content marketing ] strategies and tactics today that worked 20 years ago, you will get buried. It has been quietly whispered in marketing circles for the past few […]


Department management, Marketing

3 ways to make your agility during the pandemic a foundational tool for the longterm

September 11, 2020

Via: Marketing Land

For many marketing organizations, “getting it right” has been the primary goal. This has led marketers down the path of weeks (or months) of research and stringent approval processes. Because marketers’ jobs often depend on “getting it right,” we’ve become […]


Department management, Marketing

How To Choose The Right Social Media Platform

September 10, 2020

Via: Business 2 Community

The social media landscape is evolving every day. Aside from globally recognized platforms like Facebook, Twitter, Instagram, and others, there are dozens of other platforms that are popular in specific regions of the world. More platforms to share content on […]


Department management, Marketing

What Are White Hat and Black Hat SEO?

September 9, 2020

Via: Business 2 Community

You may have come across the terms ‘white hat SEO’ and ‘black hat SEO’ before but understanding what they encompass in terms of approach and techniques isn’t straightforward. Least of all because, what constitutes black and whitehat SEO are changing […]


Department management, Marketing

20 Instagram Marketing Tips for Business Growth

September 8, 2020

Via: Business 2 Community

Clocking in with over one billion monthly active users, Instagram is a visual marketer’s perfect match: Content reigns supreme, and value is everything. However, it’s not so easy for B2B and B2C businesses to include Instagram in their social media […]


Department management, Marketing

The need to take a fresh look at consumer data

September 1, 2020

Via: Marketing Land

Our understanding of data-driven marketing and advertising has changed in the last six months, evolving into a real reflection of what is occurring with consumers in the changing economic, health and social environment. Major life events. Previously, data collection often […]


Department management, Marketing

According to a New LinkedIn Report, You’ll Need 4 Virtual Selling Skills to Attract Buyers

August 31, 2020

Via: Inc.

A new global report from LinkedIn is a window into the state of sales in 2020 from the perspective of B2B buyers and sellers. This year, nearly every company has accelerated their shift toward virtual selling as they figure out […]