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Category: Marketing


Department management, Marketing

5 Sales and Marketing Trends for 2023 You Must Know

January 27, 2023

Via: Entrepreneur

The world of sales and marketing is constantly changing, so staying on top of the latest trends is important. This article will look at five sales and marketing trends for 2023 that you need to be aware of. With the […]


Department management, Marketing

Is Local SEO Worthwhile for Small Businesses?

January 26, 2023

Via: Small Biz Club

Small business owners will take any ethical marketing advantage they can get. One of those advantages is capitalizing on local SEO (Search Engine Optimization) strategies that help you reach more customers in your local area. If you own a small […]


Department management, Marketing

25 Social Media Business Ideas

January 23, 2023

Via: Small Business Trends

Are you an entrepreneur looking to take advantage of the incredible opportunities social media provides to start a social media business? In this article, we’ll go over 25 ideas on how to create and build a successful social media business. […]


Department management, Marketing

Why YouTube Ads Should Be in Your Advertising Budget

January 20, 2023

Via: Entrepreneur

As business owners and marketing professionals, you constantly look for cost-effective ways to promote your products or services. The most sought-after platform for video marketing is YouTube, which is known for its relatively low ad costs compared to other channels. […]


Department management, Marketing

Four Tips For Succeeding With Influencer Marketing

January 17, 2023

Via: Forbes

As social media remains a goliath in the funnel of e-commerce sales, brands are seeing influencer marketing making a bigger dent than ever in their sphere. In fact, the influencer marketing industry was worth an estimated $16 billion in 2022, […]


Department management, Marketing

5 Proven Tips for Better Defining Your Business’ Unique Value Proposition

January 13, 2023

Via: Entrepreneur

The business world is incredibly competitive — which is undoubtedly why roughly 45% of businesses fail within five years of opening. While there are many reasons why a business could fail, one of the biggest roadblocks to success is not […]


Department management, Marketing

3 Marketing Trends to Adopt in 2023

January 11, 2023

Via: Entrepreneur

The beginning of a new year is a great time to review business plans, reassess marketing strategies and finalize budgets. When it comes to marketing, there’s no shortage of ideas, trends and new tools. As a marketing leader with over […]


Department management, Marketing

3 Digital Marketing Strategies That Will Save You 20 Hours Every Week

January 9, 2023

Via: Entrepreneur

Are you struggling to keep up with the demands of digital marketing? You’re not alone. Small businesses and entrepreneurs are often so busy that they don’t have time to focus on their marketing efforts. Don’t worry, though! There are ways […]


Department management, Marketing

The Simple 6-Step Formula for Using Short-Form Video Content to Grow Your Business

January 6, 2023

Via: Entrepreneur

Attention has always been a currency in marketing, but with the rapid increase in short-form video popularity in recent years, social media platforms like Tiktok, YouTube Shorts, Instagram and Facebook Reels have become the prime marketplace for user attention. Apps […]


Department management, Marketing

The World is Changing and Your Brand is Dying. Here’s How to Create and Champion An Evolving Brand

January 5, 2023

Via: Entrepreneur

The world is changing in a big way. From a global pandemic that altered the course of work in one weekend to significant calls for political and societal change. For brands, if you’re not keeping up, you may be dying. […]


Department management, Marketing

How to Use SWOT Analysis to Strengthen Your Marketing Strategy

January 4, 2023

Via: Entrepreneur

SWOT Analysis assesses and analyzes several aspects of your business to create an effective business plan and marketing strategy. The SWOT Analysis is a powerful tool for evaluating your marketing efforts to create a more robust and pervasive marketing campaign. […]


Department management, Marketing

4 Marketing Strategies Pet Care Companies Must Implement to See Growth

December 30, 2022

Via: Entrepreneur

The pet care industry is on a tremendous upward growth curve. More frequently than ever, human beings are bringing furry friends into their lives and discovering how quickly they become family. The business of pet care doesn’t end once someone […]


Department management, Marketing

How to Scale a Marketing Strategy That Works

December 28, 2022

Via: Entrepreneur

Marketers are experimenters. We have to be. Some marketing strategies simply don’t work because of bad audience targeting, excessive competition, cost/reward imbalances or other issues. It’s our job to figure out what works and what doesn’t. When we figure out […]


Department management, Marketing

Is Your Website Out of Control? It May Be Time for an SEO Content Cleanup

December 28, 2022

Via: Entrepreneur

It seems that as your business grows, so does your website. Of course, this growth is generally a good sign for your company and bottom line. But as your site admins do their best to keep pace, and those blogs, […]


Department management, Marketing

How This Startup Is Disrupting the Digital Marketing Space

December 27, 2022

Via: Entrepreneur

E-commerce is booming like never before. The opportunities are huge for anyone entering the space. However, with the increasing competition, challenges also galore. An e-commerce business demands dedication, time, hard work, a realistic vision, a workable strategy and the required […]


Department management, Marketing

Why Media Coverage Is Your Most Powerful Sales Tool

December 27, 2022

Via: Entrepreneur

In my years as a publicist, I’ve seen firsthand how earned media coverage can increase brand awareness, web traffic and, ultimately, conversion rates. But this doesn’t happen in a vacuum. Landing sought-after placements is just the first step in a […]


Department management, Marketing

This Is Why the Holidays Are Actually the Best Time to Post on Social Media

December 22, 2022

Via: Entrepreneur

Make noise on social media this holiday season. Many entrepreneurs see the holiday season as an opportunity to run a promotional campaign — and meet their final sales targets for the year. This is true, but promotions aren’t the only […]


Department management, Marketing

How to Set a Winning SEO Strategy for a Cryptocurrency Niche

December 9, 2022

Via: Home Business Magazine

The crypto sector is still fresh and fast-evolving, with many investors spotting its potential. A scenario like this provides both benefits and drawbacks. For example, this trend can help your company grow and flourish. On the other side, competition is […]


Department management, Marketing

How to Build on Your Digital Marketing Momentum in 2023

December 7, 2022

Via: Entrepreneur

I’ve been in the digital marketing game since the AOL days — before even Google and certainly long before Snapchat and TikTok were ever a thing. As I’ve seen the landscape change over the years, I’ve developed some pretty good […]


Department management, Marketing

5 Steps to Creating a Content Marketing Strategy That Actually Works

December 6, 2022

Via: Entrepreneur

Content marketing is the gold mine for driving great business outcomes, as lots of buyers depend on content to make purchases. Statistics show that 60% of customers are inspired to seek out a product after reading about it. A good […]