Category: Marketing

January 23, 2020

An essential postulate of effective marketing is reaching out to customers where they are. And as the most popular messaging app with a whopping 1.6 billion monthly users, WhatsApp is definitely where most of your customers already are. The good […]

January 22, 2020

When it comes to creating a Leadership Marketing strategy, there’s no one-size-fits-all solution. We have to figure out how to combine three key elements — your brand voice, your ideal customer’s values, and market data — to create a strategy […]

January 21, 2020

Likes and comments don’t pay the bills. You’ve probably heard this before and it’s true. Social media fame doesn’t necessarily mean you’re rich or even making money at all for that matter. Social media can be a great tool to […]

January 16, 2020

With ever-increasing popularity, a new survey and report from Adobe Spark looks to find out the social media trends that will shape how people work in 2020. The researchers spoke to business owners, freelancers, marketers, designers, side-hustlers, students and influencers […]

January 15, 2020

While search engine optimization is still one of the most important disciplines to master, pay-per-click advertising is equally essential as a skill. No matter if a brand is looking to attract B2B or B2C prospects, PPC is one of the […]

January 13, 2020

Social media is like a blank canvas for both personal and work life. Depending on how you use it, you can draw attention to your expertise and establish a solid reputation in your industry. There’s no doubt that there’s an […]

January 9, 2020

A wise man once said, “It doesn’t get more metal than email marketing,” and he is still right. Email marketing is a great, low-cost method to drive engagement and conversions. In fact, it is almost always the marketing channel with […]

January 2, 2020

As a small business owner, you’ve learned how to craft a beautiful brand. Your website is updated and full of content. But although you have loyal customers, you may be having hard reaching new audiences. Where do you figure out […]

December 30, 2019

In our busy world, video is becoming an increasingly popular vehicle for marketing content. People have less time these days, and video is a fast, modern, and engaging method for catching prospects’ attention. It might not be a surprise then […]

December 27, 2019

In 2019, it was estimated that the number of active email accounts would hit 5.6 billion. Those 5.6 billion accounts equate to a lot of opportunities for your email marketing. While every email account certainly won’t be a part of […]