Despite pending legislation in the U.S., TikTok is still on the rise — for now. What first emerged as an entertainment platform in 2016 has grown into a social media behemoth over the past several years. There are more than 1.5 billion users on TikTok today, and since the COVID-19 pandemic it has been among the world’s most-downloaded social media apps. While it hasn’t surpassed Facebook (3 billion) and Instagram (2 billion) in terms of total active users, TikTok is dominating peoples’ attention better than any other platform. Adults spent an average of 54 minutes a day on TikTok last year, and its popularity is only growing among both individuals and businesses.
