image credit: Vecteezy
Brand loyalty is at a low point, and transparency may be the key to ensuring long-term customer loyalty. This is true in software as a service more than ever. Contrary to what many SaaS leaders think customers want, which is to have a custom product built for them, what customers really want is to be informed. They want to know what they’re paying for, how their data is being used, and how the company they are dealing with will treat them in good times and bad.
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