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Tag: strategy


Customer relationship management, General organization management

WTF is Customer Success and How Do You Achieve it?

October 23, 2018

Via: Business 2 Community

The selling process has changed. It’s now powered by information, not action. For marketers and sales teams, that means no more cold calling or direct mail and more blogging and ebook generation. Marketers are now busier than ever, generating leads. […]


Communication, Department management

One Negotiation Strategy That Will Make You A World Class Negotiator

October 23, 2018

Via: Inc.

Negotiation is complex because people are complex. There’s no way around that. If you’ve followed my Inc columns you know that negotiation is one of my favorite topics to write about. In part that’s because I am fascinated by how […]


Association, Organization management

4 Branding Lessons From Nike’s Colin Kaepernick Ad

October 22, 2018

Via: Entrepreneur

Nike sent shockwaves around the world in a matter of minutes with its 30th anniversary ad campaign. Television commercials, print and digital pieces featured Colin Kaepernick, a former quarterback for the San Francisco 49ers. During the 2016-2017 season, the NFL […]


General organization management, Strategic planning

Writing Flexibility Into Your Business Model Can Save Your Company

October 15, 2018

Via: Entrepreneur

This year marks the tenth anniversary of the start of the U.S. economy’s Great Recession, aptly given the moniker as the worst financial crisis since the Great Depression. Claiming over 170,000 small businesses between 2008 and 2010, the Great Recession […]


General organization management, Strategic planning

Which is a Better Approach: Customer-Centric, Product-Centric or Finance-Centric?

October 11, 2018

Via: Business 2 Community

This is a great question that really comes down to a matter of the degree of emphasis put on these different approaches. While the emphasis of some companies maybe product-centric what makes those companies really successful is their balance with […]


Customer relationship management, General organization management

2018 Trends in Customer Success that Make an Impact

October 5, 2018

Via: Business 2 Community

As we near the end of 2018, it’s the perfect time to look back on what we’ve experienced so far this year in customer success. Customer success is an ever-changing role and we’ve seen incredible advancements this year in technology, […]


General organization management, Strategic planning

Are Your Digital Transformation Efforts Improving Your Time to Market?

October 4, 2018

Via: Business.com

Disrupt or be disrupted – that’s the challenge businesses face these days. Either you’re being innovative and changing an existing industry, or someone else beat you to it. There’s really no place in between. So it has become increasingly important […]


Department management, Marketing

5 Ways to Bring Marketing and Sales Together for Success

October 2, 2018

Via: Business 2 Community

When you’re making a big purchase, you probably don’t walk into the store and drop next month’s rent on the first top-shelf item you see. You do your homework first: You go online to compare specs, read reviews, comb through […]


Administration, General organization management

13 Ways Small Business Owners Can Reduce Busy Work and Be Truly Productive

October 1, 2018

Via: Small Business Trends

Any small business owner can tell you that running a company requires a lot of time, effort and dedication. Some entrepreneurs make the mistake of piling too much “busy work” on their plates, which doesn’t leave them much time to […]


Department management, Marketing

How to Ensure You’re Getting the Most Out of Your Influencer Marketing Strategy

September 28, 2018

Via: Inc.

It’s 2 P.M., and there is a momentary break in the light rain that has been persistent throughout the day. I’m overlooking the world’s busiest intersection — Shibuya crossing, Tokyo — where three million people cross the street hourly in […]