Tag: strategy

September 16, 2021

Several recent conversations with new entrepreneurs as well as veteran business owners have been on the topic of entering a new market or new customer segment. In each instance, a key concern was a strategy for mitigating risk of entry. […]

September 13, 2021

Does LinkedIn’s algorithm favor posts that don’t link off the platform? This is probably one of the biggest debates we hear from LinkedIn’s fans on social media. One of the most effective ways to grow your business is having an […]

September 13, 2021

Like we digital marketers need another thing on our plate, right? But, the concept of adding an audio content strategy to your work isn’t as crazy as it might have seemed just a few short years ago. For starters, consider […]

September 2, 2021

Running a small business is by no means an easy task, especially when you are just getting started – you have limited time, resources, and budget, all while trying to get things done in order to create more awareness and […]

September 2, 2021

We call it the “Golden Rule” of rebranding. It is the single most important goal when rebranding your organization, but also, the most challenging. Be aspirational. Create a forward-facing organization ready to embrace the future. As we rebrand multiple organizations […]

August 31, 2021

One of the biggest challenges for marketers executing a strategy like this one is knowing how to measure influencer marketing ROI. In fact, 33% of marketers don’t even measure it. As with any other marketing strategy, measuring the return on […]

August 27, 2021

When a business is experiencing a decline in revenue or has simply plateaued and is not growing, there can be a number of contributing factors. A global pandemic, new competition, loss of a major customer, weak management, turnover of key […]

August 26, 2021

Have you ever bought anything from Zappos? They bend over backwards to make customers have a wonderful experience. Bought something a week ago that’s now on sale? Contact them and they’ll refund you the difference. Bought running shoes that rub […]

August 20, 2021

Projects are the core of any modern business strategy. Both small businesses and large corporations deal with them regularly to get ahead or maintain their competitive edge. The continuously blurring line between the responsibilities of functional and project managers has […]

August 18, 2021

Compared to other industries blindsided by the pandemic, the software development industry was in a position of relative strength. Work-from-home capabilities, experience with remote collaboration tools, and an understanding of automation helped organizations in this space survive and even thrive […]