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Tag: strategy


General organization management, Systems management

Grow Your Business Through Sales and Marketing Alignment

November 16, 2018

Via: Entrepreneur

Whether you’re an entrepreneur just starting out or you’ve been leading a business for a while, you understand that sales is key to growth. You don’t have to have all the answers to everything before you start your business, but […]


Department management, Information Technology, Marketing

Voice Search Strategy: Surviving (and Thriving) in Ecommerce and B2B

November 15, 2018

Via: Business 2 Community

Earlier this year, at CXL Live, you asked us about voice search (a lot). More specifically, you asked the hard questions, like: How can ecommerce companies compete with Alexa? How will voice search work given the human urge to shop […]


Department management, Marketing

Google Shares Tips for Attracting More Customers Online This Holiday Season

November 14, 2018

Via: Small Business Trends

The holiday shopping season is responsible for generating a large percentage of the yearly profits for many businesses. A new infographic from Google wants to help you prepare your site and ads for the increased activity which will come your […]


General organization management, Strategic planning

What Kind of Sales Strategy do You Embrace?

November 13, 2018

Via: Inc.

Whenever you are involved in selling, it is easy to get sidetracked by focusing only on what is happening right here and now. While I encourage sales people to be focused on being present and in the moment, sales is […]


Customer relationship management, General organization management

3 Things to Consider When Planning Your 2019 Customer Service Strategy

November 5, 2018

Via: Business 2 Community

As we look forward, 2019 will be a year of change in the customer service industry. Companies are now focusing more on their relationships with customers than ever before, and it’s safe to assume this focus will become even more […]


General organization management, Strategic planning

Want Startup Success? Keep It Simple, Stupid!

November 2, 2018

Via: Entrepreneur

Building successful startups is not easy. That is why only one in ten startups actually succeed. But, if you are going to have any chance of success, you need to K.I.S.S. — Keep It Simple Stupid. You have to boil […]


Customer relationship management, General organization management

3 Ways to Do More with Customer Experience Personalization

November 2, 2018

Via: Business 2 Community

By 2020, customer experience (CX) will overtake price as a key product differentiator. While there are many ways to improve CX – ease of use, innovation and speed are just a few – personalization has recently been found to be […]


Department management, Financial

Why It Pays to be Frugal When Starting a Business

November 1, 2018

Via: Inc.

To be successful in business, you have to be all in–in all aspects of your life. Case in point: I’m working with a bright, dedicated entrepreneur who has a great idea for a business and has enjoyed some initial success. […]


Department management, Marketing

5 Reasons Your Content Strategy Isn’t Converting

October 31, 2018

Via: Business 2 Community

A good content marketer is a complex beast. These days, it’s not enough just to be a great writer. More and more, you basically have to juggle being a psychologist, a tech-whizz and a data scientist is you want to […]


General organization management, Strategic planning

Reinvent Your Business Using These 5 Tactics

October 29, 2018

Via: Inc.

This month, people across the country were struck by the new eye-popping data from the U.S. Census Bureau about the female wage gap, as the pay gap has stagnated at 80 cents on the dollar, shortchanging women by more than […]