Tag: strategy

October 23, 2018

The selling process has changed. It’s now powered by information, not action. For marketers and sales teams, that means no more cold calling or direct mail and more blogging and ebook generation. Marketers are now busier than ever, generating leads. […]

October 23, 2018

Negotiation is complex because people are complex. There’s no way around that. If you’ve followed my Inc columns you know that negotiation is one of my favorite topics to write about. In part that’s because I am fascinated by how […]

October 22, 2018

Nike sent shockwaves around the world in a matter of minutes with its 30th anniversary ad campaign. Television commercials, print and digital pieces featured Colin Kaepernick, a former quarterback for the San Francisco 49ers. During the 2016-2017 season, the NFL […]

October 15, 2018

This year marks the tenth anniversary of the start of the U.S. economy’s Great Recession, aptly given the moniker as the worst financial crisis since the Great Depression. Claiming over 170,000 small businesses between 2008 and 2010, the Great Recession […]

October 11, 2018

This is a great question that really comes down to a matter of the degree of emphasis put on these different approaches. While the emphasis of some companies maybe product-centric what makes those companies really successful is their balance with […]

October 5, 2018

As we near the end of 2018, it’s the perfect time to look back on what we’ve experienced so far this year in customer success. Customer success is an ever-changing role and we’ve seen incredible advancements this year in technology, […]

October 4, 2018

Disrupt or be disrupted – that’s the challenge businesses face these days. Either you’re being innovative and changing an existing industry, or someone else beat you to it. There’s really no place in between. So it has become increasingly important […]

October 2, 2018

When you’re making a big purchase, you probably don’t walk into the store and drop next month’s rent on the first top-shelf item you see. You do your homework first: You go online to compare specs, read reviews, comb through […]

October 1, 2018

Any small business owner can tell you that running a company requires a lot of time, effort and dedication. Some entrepreneurs make the mistake of piling too much “busy work” on their plates, which doesn’t leave them much time to […]

September 28, 2018

It’s 2 P.M., and there is a momentary break in the light rain that has been persistent throughout the day. I’m overlooking the world’s busiest intersection — Shibuya crossing, Tokyo — where three million people cross the street hourly in […]