Tag: strategy

October 2, 2023

Lean principles have proved incredibly effective for future-proofing organizations from wasting resources. Though the philosophy originated in manufacturing, its adaptability has made it essential for any modern business leader looking to eliminate resource waste, improve quality, reduce variations in customer […]

October 2, 2023

Despite years of experience juggling progressively demanding roles, I wasn’t prepared for how challenging this fall would be as a marketing executive with a kid starting school for the first time. And I’m one of the lucky ones: I work […]

October 2, 2023

If you’ve been on social media or listened to the news recently, you would undoubtedly have heard about the upcoming “recession.” While I believe a lot of this is simply fear-mongering, there could potentially be some concerns that we may […]

September 29, 2023

Apple (AAPL) witnessed the third straight quarter of falling sales amid an industry-wide slump that has dampened demand for its products, and it predicted another drop in sales in the September quarter. But the recent release of its iPhone 15 […]

September 29, 2023

You certainly don’t have to look far in today’s world to find countless examples of poor leadership. You could begin with politics, but that would require its own separate column. And it’s not just poor leadership in this cottage industry, […]

September 28, 2023

Excellent customer service is the backbone of any successful business and can help keep you top of mind for those looking for your products or services again. While providing good customer service might sound simple, it’s more than just making […]

September 28, 2023

In this digital age, where content overflows and battles are for a sliver of attention, the power of virality is unmatched. I’ve seen and analyzed countless marketing campaigns, but only a few can shake the web and etch themselves in […]

September 28, 2023

A lawn care business is an excellent way to become an entrepreneur and be your own boss. Homeowners are multitasking more and more and they need these services. Small businesses always want to make a great first impression with a […]

September 28, 2023

ChatGPT can make a huge difference to your business’s operations, workflows, and overall productivity. With the right prompts, the large language model can write your emails, supercharge your recruitment, and even give you more confidence as a business owner. But […]

September 28, 2023

With the e-commerce world showing no signs of slowing down, the demand for delivery services has skyrocketed. If you’ve been pondering how to start a delivery business, you’re onto something timely and potentially lucrative. Here’s a glimpse into how to […]

September 27, 2023

Amissing ingredient in your customer service approach — I’m going to hazard to guess — is empathy. If you infuse empathy into your customer service via customer service training and the other elements I’ll discuss below, you’ll be on your […]

September 27, 2023

In the last 12 months, the demand to become a guest speaker on popular podcasts has skyrocketed. Suddenly, lots of people woke up to the power of this marketing tool — or, as I like to call it, the last […]

September 25, 2023

A-B testing is a great way to compare online marketing strategies or tools to see which one is working better. It’s a cost effective way of pitting everything from web pages to email campaigns against each other so you get […]

September 25, 2023

As I sit in my home office atop a mountain in Upstate New York, I realize there were no mistakes in growing my business — just a lot of missteps that turned out to be part of the path up […]

September 22, 2023

Managing projects in leading global corporations is an ambitious and responsible task that requires in-depth analysis and innovative approaches. Mikhriniso “Niso” Nigmatullina—an expert with a decade of experience in strategic marketing, e-commerce, and business development—provides valuable insight on crafting and […]

September 22, 2023

It’s easier than ever to spend money today. You can get caught up in the spending vortex with online shopping, subscription services, and shiny gadgets. If you want to get rich, you must understand the modern money traps that can […]

September 22, 2023

The scope of a towing business varies but commonly includes services like vehicle recovery, jump starts, tire changes, and hauling vehicles for impoundment or to a repair shop. Depending on the scale, some companies may offer additional services like long-distance […]

September 21, 2023

Afavorite subject for entrepreneurial articles and podcasts is that of habits. Hundreds (if not thousands) of books are touting the importance of creating good habits. Your own habits depend on your end goal, but a lot of them seem to […]

September 21, 2023

Whether a company is in the early stages of its development or has a long history, online visibility is key to maintaining engagement with current and potential customers. Partner marketing plays a crucial role — not only because of transparent […]

September 21, 2023

In a world where digital interactions dominate, the symbiotic relationship between artificial intelligence (AI) and branding is transforming the landscape. While AI can’t replicate the genuine human touch, it’s emerging as a powerful tool to forge authentic connections with consumers. […]