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Tag: strategy


Department management, Marketing

Boomers: The Wealthy Client Group You Can’t Ignore — Here’s the Best Way to Market to Them.

March 14, 2024

Via: Entrepreneur

In the unending search for the holy grail of marketing, financial advisors are lately tempted by promises of quick and easy client acquisition through digital marketing miracles. From buying digital leads to endless social media posts, content marketing and webinars, […]


Department management, Marketing

How To Make Your Business Exterior More Appealing

March 13, 2024

Via: Small Biz Club

The exterior of your business is the first thing customers see and the catalyst for any first impressions they make. Image and user experience are crucial in the modern corporate world, which means neglecting your storefront is akin to turning […]


Department management, Marketing

Struggling to Find Content Ideas for Your Business? Use This Effective Strategy to Unlock Endless Inspiration.

March 12, 2024

Via: Entrepreneur

Many clients who approach my PR agency claim they lack topics to cover. I assure them that this is not the issue as every specialist, just as every company, has valuable expertise to share. And one effective strategy to unveil […]


Department management, Marketing

Why Your Business Needs a Social Media Backup Plan

March 7, 2024

Via: Inc.

To businesses that rely on social media platforms for advertising, client communication or direct sales, Tuesday’s Meta platforms outage was more than a communal inconvenience. Experts say that whenever there’s an outage–be it social media or other software we’ve come […]


Department management, Information Technology

4 Steps to Optimizing Your Company’s LinkedIn Presence

March 4, 2024

Via: Small Biz Club

In the fast-paced digital business landscape of today, establishing a strong online presence is crucial for the success of any company. Among the myriad social media platforms available, LinkedIn stands out as a powerful tool for professional networking, brand building, […]


Administration, General organization management

How to Hire a Civil Engineer

February 29, 2024

Via: Small Business Trends

A civil engineer contributes to how modern cities and towns look because they play an essential role in planning and constructing residential and commercial projects. They design, construct, and maintain projects such as bridges, canals, roads, and buildings. They work […]


Department management, Marketing

How To Make Your Brand’s Website Wildly More Engaging

February 29, 2024

Via: Home Business Magazine

If you want to get more customers, you need an engaging website. You could have the best social media, PPC ads and products, but if your website isn’t up to scratch, you’ll struggle to convert. Websites are evolving and the […]


Department management, Information Technology

Adobe and TikTok Revolutionize Content Creation with Groundbreaking Integration

February 28, 2024

Via: Small Business Trends

Adobe and TikTok have unveiled a pioneering integration, melding TikTok’s Creative Assistant into Adobe Express. This integration, announced on February 13, 2024, heralds a new era for creators, brands, marketers, and small businesses, enabling them to craft and disseminate TikTok […]


General organization management, Strategic planning

How to Thrive During Your First Year as a Business Owner

February 28, 2024

Via: Small Biz Club

Launching your own business is a big endeavor. You’ve probably put time, energy and money into this new venture — and you no doubt want to succeed. But it takes more than passion and prior work experience to get a […]


General organization management, Strategic planning

4 Hard Truths You Must Accept to Become Successful

February 27, 2024

Via: Entrepreneur

In the intricate tapestry of entrepreneurship, success can depend on an entrepreneur’s ability to embrace the tough realities that define their journey. We’re exploring the four hard truths that every entrepreneur must confront to thrive in business truly. While these […]


Department management, Marketing

Elevate Your Career With an MBA in Digital Marketing

February 27, 2024

Via: Home Business Magazine

The demand for professionals with advanced degrees in marketing is increasing. Elevate your career with an MBA in digital marketing providing the required knowledge and skills to succeed. You can hone your branding, data analysis, social media marketing, and search […]


Communication, Department management

Want to Build an Effective Organization? Make It Safe to Communicate

February 26, 2024

Via: Inc.

Fostering a work environment where everyone feels safe and empowered to speak up and collaborate is crucial for tackling the most difficult challenges and achieving success. The thing is, many organizations–and the people who lead them–ignore or even punish workers […]


Organization management, Startup

He Started a Side Hustle in His Parents’ Basement and Won Big on Richard Branson’s TV Show. The Business Saw Over $650 Million in Annual Revenue Last Year.

February 22, 2024

Via: Entrepreneur

When did you start Lovesac as a side hustle, and what inspired it? It’s 1995, and I’m 18, sitting on my parents’ couch in Salt Lake City, Utah. One morning, I had an idea and thought, Wouldn’t it be funny […]


Department management, Marketing

Why AI-Forward Communication is the Future of Public Relations

February 21, 2024

Via: Entrepreneur

The landscape of public relations is transforming as profoundly as the digital revolution that preceded it. At the forefront of this change is AI-Forward Communications (AIFC), a concept that heralds a new era in the way PR professionals develop strategies, […]


Organization management, Startup

What Are the Best Franchises Under $30k?

February 21, 2024

Via: Small Biz Club

Starting a business is the American dream, but it can often be a scary and complex process. According to the Bureau of Labor Statistics, around 20% of new businesses fail within their first two years. That’s where buying a franchise […]


Department management, Information Technology

ChatGPT Has Been Losing Its Mind and No One Seems to Know Why

February 21, 2024

Via: Entrepreneur

ChatGPT has been looking a little unhinged. Some users wondered what the heck was going on with OpenAI’s chatbot after it started responding to their queries Tuesday with a whole lot of gibberish. Sean McGuire, a senior associate at the […]


Department management, Marketing

What Is Influencer Marketing for Small Business? Key Benefits

February 20, 2024

Via: Small Business Trends

Influencer marketing is a growing trend and a tactic that you should consider adding to your marketing mix. While it’s unlikely you’ll be hiring Kim Kardashian to represent your brand anytime soon, everyone has some degree of influence, and many […]


General organization management, Strategic planning

The Best Career Advice We Could Find

February 20, 2024

Via: Small Biz Club

With the Great Resignation in full effect, more people than ever are looking into career change possibilities. Perhaps one isn’t happy with their current salary, or it could be the environment of one’s workplace that’s the problem. Some strongly disagree […]


General organization management, Systems management

The Future of Local SEO: Leveraging White Label Opportunities

February 20, 2024

Via: Home Business Magazine

connect with their local communities. In an era where proximity and relevance play pivotal roles in search engine rankings, mastering local SEO is crucial. This is where the role of SEO White Label services becomes invaluable, offering an expert approach […]


Department management, Marketing

AI Marketing: 8 Practical Tips for Your Business

February 19, 2024

Via: Small Biz Club

Using AI marketing can help you save numerous resources and get better results, faster. But it can be hard to know where to get started. Let’s take a look at exactly what AI marketing is, how it can help your […]