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Tag: business


General organization management, Strategic planning

This Startup Is Taking On Amazon to Help Independent Bookstores

July 2, 2020

Via: Inc.

Most companies have mission statements. The Lit. Bar has a mission poem. When Noelle Santos launched her New York City borough’s sole independent bookstore in April 2019, she laid out in verse her intention to bring together the community through […]


Department management, Marketing

Digital Advertising Was Already Having a Bad Year. The Facebook Boycott Could Change It For Good

July 2, 2020

Via: Inc.

Digital advertising has had a rough time over the past few months. While consumers are hunkered down with stay-at-home orders, they weren’t spending money on discretionary items like new shoes, home decor, or vacations. As a result, brands began to […]


Department management, Marketing

The Ultimate Guide on How to Distribute a Press Release

July 1, 2020

Via: Business 2 Community

Press releases are the secret to grabbing the media’s attention. These are short, compelling statements that highlight something newsworthy to get a journalist to reach out for more details. Earned media coverage for your product or service (by sending out […]


Administration, General organization management

How To Protect Your Company From the Dangers of Normalcy Bias During the Covid-19 Crisis

June 30, 2020

Via: Inc.

As companies rush to reopen, many are falling into the trap of “getting back to normal.” They don’t realize we’re heading into an era with waves of restrictions due to spikes in Covid-19 cases. Several states that opened early have […]


Department management, Information Technology

10 Website Accessibility Software Solutions That Help You Achieve ADA Compliance

June 29, 2020

Via: Business 2 Community

Website accessibility is no longer an optional feature for your site to have. It is now mandatory for you to have a website that is inclusive for all users. Having an accessible website means you must comply with certain standards […]


Department management, Marketing

Is your business ready to start using LinkedIn Ads?

June 26, 2020

Via: Marketing Land

When it comes to B2B marketing, there are a lot of reasons to love LinkedIn. There’s no other social media platform quite like it. I mean, where else can you specifically target key decision-makers based on the size of their […]


Administration, General organization management

7 Employee Advocacy Platforms Your Company Should Consider Using

June 25, 2020

Via: Business 2 Community

No matter where employees are working — whether remotely or in various office locations — your organization must find ways to keep them engaged and contributing. One of the best ways to do so is with an employee advocacy platform. […]


Customer relationship management, General organization management

3 Areas to Improve for Customer Service Work-From-Home

June 25, 2020

Via: Business 2 Community

Despite worldwide lockdowns and varied attempts at a return to regular life, the pandemic shows no signs of letting up. Though there is hope on the horizon that a vaccine will be available soon, this crisis has undeniably changed life […]


Administration, General organization management

How to Successfully Establish a Board of Advisors and Directors

June 24, 2020

Via: Inc.

Many startup founders I know avoid establishing a formal advisory board or board of directors for as long as possible, with the excuse that this is just another burden, or it has more risk than value to the founder. In […]


Department management, Financial

What’s the Right Customer Acquisition Cost for Your Business?

June 23, 2020

Via: Inc.

I’ve written before about managerial ratios like the spend on employee development. One of the metrics that has come into vogue in recent years is something called customer acquisition cost (CAC), which is the ratio of dollars you spend to […]