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Tag: business


Administration, General organization management

Unpacking the Interview Process – A Guide to Hiring the Best Candidate

September 16, 2021

Via: Business 2 Community

Whether you’re looking for a friendly receptionist or an essential vice president, finding the best people for your business can be stressful. Hiring is an investment, and you don’t want to wait a month into that person’s position only to […]


Communication, Department management

3 Hooks Guaranteed to Increase Customer Email Open Rates

September 16, 2021

Via: Business 2 Community

If you’re an email marketer, you know that to be an effective email marketer is to be a salesperson, copywriter, and creative director all at once. However, from a consumer’s perspective, email marketing is often seen as one of the […]


Department management, Marketing

5 Ways Video Enables B2B Marketing Strategy

September 15, 2021

Via: Business 2 Community

Good marketers not only balance creative demands with budget limitations, but also determine strategies to please their target audience. They keep themselves equipped with the right tools. And since videos are the best tool to engage people, it makes sense […]


Communication, Department management

Conversion Funnel: Stages and Optimization

September 15, 2021

Via: Business 2 Community

Conversion funnel analysis isn’t the most discussed digital marketing topic. But it may be one of the most important. Funnel analysis helps you ensure that you are successfully moving prospects, leads, and customers forward as their relationship with your brand […]


General organization management, Systems management

How To Embrace Low-Code To Scale Business

September 14, 2021

Via: Small Business Trends

No-code and low-code software tools have garnered much popularity, especially recently. Whether a business is already familiar with the software or has never heard of it till now, learning about how to leverage low-code in a dynamically changing workforce will […]


Department management, Marketing

Snapchat Marketing Tips For Reaching New Audiences in 2021

September 14, 2021

Via: Business 2 Community

Snapchat has over 530 million active users, and it’s a fun marketing tool, which is why it deserves a more prominent place in your marketing strategy. If you want to reach new customers and your target audience in their target […]


Department management, Information Technology

How Do I Review a Business On Google?

September 14, 2021

Via: Business 2 Community

Google wants to help users find helpful, high-quality content about local businesses. Each year, millions of people come to Google Search and specifically Google Maps for information on places to eat, shop, drink or visit. Often this includes reviews left […]


Administration, General organization management

The Hottest Perk of the Pandemic? Financial Wellness Tools

September 13, 2021

Via: Inc.

In the midst of the Great Resignation, with employers scrambling for ways to hang on to experienced staff, financial wellness programs might be an attractive addition to the benefits bag. That was a key finding from PwC’s annual Employee Financial Wellness Survey, which was conducted […]


Department management, Marketing

Where to Place Links In LinkedIn Posts: An Analysis Based On 86,504 LinkedIn Posts

September 13, 2021

Via: Business 2 Community

Does LinkedIn’s algorithm favor posts that don’t link off the platform? This is probably one of the biggest debates we hear from LinkedIn’s fans on social media. One of the most effective ways to grow your business is having an […]


General organization management, Strategic planning

Does Your Brand Need an Audio Content Strategy Now, Too?

September 13, 2021

Via: Business 2 Community

Like we digital marketers need another thing on our plate, right? But, the concept of adding an audio content strategy to your work isn’t as crazy as it might have seemed just a few short years ago. For starters, consider […]