Tag: business

August 19, 2019

Entrepreneurs often stress when they hear the word chaos. If that’s you, I’ve got something to tell you: All chaos is not created equal. A business in bad chaos — the type you fear — looks time wasted, energy spent […]

August 12, 2019

Mastering the art of creating a project budget is a crucial skill for any agency. Learn how to create a project budget in our new article. So much of your success as an agency depends on getting the project budget […]

August 9, 2019

1. Update your Linkedin profile and connect with key buyers LinkedIn has over 25 million users in the UK and 575 million globally. That means there’s a good chance there are potential buyers who you can contact in there. You […]

August 7, 2019

It’s not exactly news that programmatic advertising, automation and agency consolidation have upended the media industry. Such changes have been well documented (as well as felt personally by many of our colleagues). But change, like time, marches on, and these […]

August 7, 2019

It doesn’t take much effort to find various studies proving that digital ads are ineffective. One study found that only 12% of display ads are ever looked at, with just 4% being viewed for over a second. That’s certainly less […]

August 6, 2019

While summer can be a slower season for some retailers, the large success with massive summer shopping events like Amazon’s Prime Day for brands not named Amazon show there is opportunity in every season. Most importantly, it doesn’t have to […]

August 6, 2019

Imagine you are planning to fly home for the holidays. How do you feel about the impending journey? What is your mood as you visualize the process of finding a flight, booking a ticket, getting to the airport, checking your […]

August 5, 2019

The dreaded digital trash bin is the likely destination of even the most carefully crafted email campaigns if they fail to include one essential component – personalization. Today’s consumer expects personalized experiences, and the inbox is no exception. In an […]

July 31, 2019

I spend a lot of nights on the road each year, and like many frequent hotel guests, I have left several things behind in my room during my stays. In the past year alone, I have forgotten power cords, a […]

July 29, 2019

The name that you choose for your business can make a major impact on your brand image. Selecting the perfect name sometimes requires finding a balance between the practical and creative elements. Then once you have the perfect name in […]