Tag: business

December 7, 2023

This year, Melinda Johnson is decorating 29 Christmas trees. Johnson, who manages 29 Airbnbs across the Smoky Mountains of Tennessee, is going the extra mile to set her properties apart ahead of a crucial winter-holiday season. Even as the economy […]

December 7, 2023

As a CEO, founder or entrepreneur, you know how important it is to have an overall strategy for success. This includes brand strategy, key messaging strategy and a go-to-market strategy. But what happens when strategy does not work? What if […]

December 6, 2023

In 2021, under the umbrella of Dubai Integrated Economic Zones (DIEZ), the UAE saw the birth of SANDBOX, a founder-centric accelerator program for pre-seed to seed stage tech startups. Having completed three editions so far, SANDBOX has attracted well over […]

December 6, 2023

The CMO is key in driving a company’s growth by overseeing all marketing and branding efforts. They are responsible for developing and executing marketing strategies that can enhance brand visibility, customer acquisition, and revenue generation. In a competitive business landscape, […]

December 6, 2023

In the fast-paced realm of e-commerce, where attention spans are fleeting and consumer choices abound, the art of capturing and retaining a customer’s attention has become a strategic imperative. One powerful tactic that has proven to be a game-changer is […]

December 6, 2023

The demand for private security services has risen significantly in recent years. That surge is driven by heightened security concerns among businesses and individuals alike, creating a fertile ground for new ventures in the security industry. The security sector offers […]

December 5, 2023

December is more than just a month of festivities: it marks a month dedicated to an often underestimated activity that holds the key to entrepreneurial success – writing a business plan. National Write a Business Plan Month serves as a […]

December 5, 2023

Blame it on the Dawgs. University of Georgia senior Jack TerHaar is a massive Bulldogs fan. But when working at bars in Athens, Georgia, started cutting into his game-watching time, he knew he was ready for something else. The late […]

December 5, 2023

Text messaging is everywhere these days, and business texting platform Text Request recently released its 2024 State of Business Texting Report (disclaimer: I work for Text Request and was part of this study). The report covers how businesses are using […]

December 4, 2023

Managing your business’s budget can be a delicate balancing act, like a juggling circus performer. One ball may be your expenses on the essentials — your building, insurance, payroll and any other necessities to keep operations going. Another ball is […]

December 4, 2023

Lead loss is a significant hurdle for small businesses as it substantially influences overall success. This problem occurs when the potential leads generated by the business fail to convert into customers. In this guide, we explore the common reasons for […]

December 4, 2023

Learn how to overcome fear of failure in the article below. Embarking on the entrepreneurial journey is a daring adventure marked by uncertainties and challenges. Fear of failure can loom large, casting shadows on the path to success. However, by […]

December 1, 2023

Growth hacking has emerged as a buzzword in the world of startups and digital marketing, but it is much more than just a trendy phrase. It represents a fundamental shift in how companies, especially startups, approach growth. In an age […]

December 1, 2023

In the aftermath of the pandemic, many companies purchased new software – a lot of it. Then came the downturn, and those same companies were forced to examine how much – or how little – value this new tech was […]

December 1, 2023

While often regarded as the most wonderful time of year, the holiday season is also an expensive spot on the calendar. Whether you’re buying for the office, family, or friends, there is hope for keeping your holiday expenses down when […]

November 30, 2023

As we enter the crucial phase of strategic planning for 2024, it is essential for brands to gain a comprehensive understanding of the emerging trends that will define the business landscape in the new year, and its associated communications. Possessing […]

November 30, 2023

Janessa Leone started her business with $10,000. The brand now pulls in more than eight figures, she says (aka, more than $10 million). It’s still self-funded, and it’s more mission-driven than ever before. The California native first discovered the beauty […]

November 29, 2023

Link building is hard. In fact, it’s so hard that 41% of experts see it as the most challenging part of search engine optimization (SEO). That’s because acquiring backlinks can often be costly and time-consuming. To make things worse, investing […]

November 29, 2023

As an entrepreneur, progress in business requires progress in you. Learn more, think more, apply more to your business to make bigger, bolder moves that others haven’t considered. But sometimes there just isn’t time to go back to school. ChatGPT […]

November 29, 2023

In today’s fast-paced and diverse work environments, effective communication is key to the success and productivity of any organization. An employee communication platform can significantly enhance business operations by streamlining information flow, increasing engagement, and fostering a cohesive workplace culture. […]