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Tag: business


Administration

Employee Retention Strategies to Implement Right Now

December 11, 2019

Via: Business 2 Community

Few problems pose more of a threat to an organization’s long-term viability than high turnover. When a company can’t retain its best talent, it must constantly engage in hiring external talent, which can be extremely costly. Without employee retention strategies, […]


Department management, Information Technology

Less than 40% of customer data execs confident they know where company’s data is stored

December 9, 2019

Via: Marketing Land

Only 38% of the 425 customer data executives “strongly agreed” when asked if they knew where all of their company’s customer data is stored. The survey of director-level or higher executives responsible for customer data management decisions was conducted by […]


General organization management, Strategic planning

Why Events Should Be Part of Your Strategy

December 5, 2019

Via: Business 2 Community

So, you’re considering event marketing to kickstart your startup and promote your products or services? Trends may come and go, but the effectiveness of events and event marketing will stay. In fact, according to the Event Marketing 2019: Benchmarks and […]


Information Technology

Hackers Target Major Brands: Disney and Macy’s Breached

December 3, 2019

Via: Business 2 Community

What Happened? Fraudsters are warming up for the holidays, targeting household names through e-commerce site hacking and credential stuffing attacks. On November 19, 2019, news broke that Macy’s e-commerce site was infiltrated by a third party, embedding malicious code into […]


Information Technology

How SMBs Avoid These 5 Unknown Public Cloud Costs

December 3, 2019

Via: Business 2 Community

The public cloud may seem the most cost-effective option for your small business, but it’s not as inexpensive as it appears. There are several hidden costs associated with public clouds that must be considered to fully understand the right data […]


General organization management, Other

Wow! 70% of Millennials Plan to Shop Online on Cyber Monday

November 26, 2019

Via: Small Business Trends

With holidays around the corner, some 70% 0f millennials plan to shop online on Cyber Monday according to a report by OpenX. This comes at the heels of consumer optimism about the future of the economy. 2019 Cyber Monday Outlook […]


Department management, Marketing

The Biggest PR Fail of 2019 (And What to Learn From It)

November 15, 2019

Via: Business 2 Community

Plane crashes are rare. But PR failures are not. And when we’re looking at the top PR failures of 2019, the Boeing 737 disaster tops the list. The impact a plane crash (or any other PR crisis) can have on […]


Department management, Financial

Before Borrowing Money From Lenders, Make Sure You Understand What They’re Looking For

November 14, 2019

Via: Inc.

Many people who open small businesses are creative types first and business types second. They’re artists in the bakery, for example. If their success simply depended on customers loving their cupcakes, they’d have it made. Unfortunately, there’s a lot more […]


General organization management, Other

How to Know if the End is Near for Your Company

November 12, 2019

Via: Inc.

I recently attended a program at Singularity University in California. The program and people there are focused on exponential technology and the accelerating rate of change that is occurring because of emerging biological, electronic, robotic and other technology. According to […]


Department management, Marketing

Email marketing: Harnessing the trust factor

November 4, 2019

Via: Marketing Land

In recent weeks, we’ve been exploring the themes laid out in the first-ever Periodic Table of Email Optimization and Deliverability. After Permission, and inextricably tied to it, is the concept of trust. Gaining permission from a recipient to send them […]