Tag: business

October 23, 2018

The selling process has changed. It’s now powered by information, not action. For marketers and sales teams, that means no more cold calling or direct mail and more blogging and ebook generation. Marketers are now busier than ever, generating leads. […]

October 23, 2018

Negotiation is complex because people are complex. There’s no way around that. If you’ve followed my Inc columns you know that negotiation is one of my favorite topics to write about. In part that’s because I am fascinated by how […]

October 22, 2018

“You can have the greatest idea in the world, but if you can’t communicate your ideas, it doesn’t matter.” – Steve Jobs Superb communication is the key to building a successful business. It’s vital to that you know how to […]

October 22, 2018

I have worked with everyone from high tech startups to Broadway shows helping them figure out how to brand themselves, craft their marketing message and create a pitch deck that gets an investor’s attention (and money). Time and again, I […]

October 19, 2018

When you form a tech startup, your primary focus should be on building a strong reputation while slowly building your customer base. This approach may seem counterintuitive because the traditional strategy is to hype up your MVP (minimum viable product) […]

October 15, 2018

This year marks the tenth anniversary of the start of the U.S. economy’s Great Recession, aptly given the moniker as the worst financial crisis since the Great Depression. Claiming over 170,000 small businesses between 2008 and 2010, the Great Recession […]

October 12, 2018

If you’re using Facebook Ads to promote your blog posts, I want to introduce you to a fundamentally more interesting way to promote content than a click campaign. Facebook traffic ads are donkeys compared to the unicorn click-to-Messenger ad objective. […]

October 9, 2018

Naming your business is akin to naming a child or getting a tattoo. It’s (almost) permanent and changing it requires a huge effort. So, it’s best to do it right the first time. A good name is memorable, gives your […]

October 5, 2018

As we near the end of 2018, it’s the perfect time to look back on what we’ve experienced so far this year in customer success. Customer success is an ever-changing role and we’ve seen incredible advancements this year in technology, […]

October 4, 2018

I still remember it like it was yesterday. I was 19 and a broke college student at the University of Washington — so broke I had to drop out. I got a job, but still couldn’t pay my rent and […]