Category: General organization management

December 7, 2023

When employees hear the word data, many think of a series of numbers and calculations that remain understood by data scientists alone. Beyond believing that data is too complex to understand, many think that incorporating data into their work will […]

December 7, 2023

This year, Melinda Johnson is decorating 29 Christmas trees. Johnson, who manages 29 Airbnbs across the Smoky Mountains of Tennessee, is going the extra mile to set her properties apart ahead of a crucial winter-holiday season. Even as the economy […]

December 7, 2023

As a CEO, founder or entrepreneur, you know how important it is to have an overall strategy for success. This includes brand strategy, key messaging strategy and a go-to-market strategy. But what happens when strategy does not work? What if […]

December 6, 2023

In 2021, under the umbrella of Dubai Integrated Economic Zones (DIEZ), the UAE saw the birth of SANDBOX, a founder-centric accelerator program for pre-seed to seed stage tech startups. Having completed three editions so far, SANDBOX has attracted well over […]

December 6, 2023

The CMO is key in driving a company’s growth by overseeing all marketing and branding efforts. They are responsible for developing and executing marketing strategies that can enhance brand visibility, customer acquisition, and revenue generation. In a competitive business landscape, […]

December 4, 2023

Lead loss is a significant hurdle for small businesses as it substantially influences overall success. This problem occurs when the potential leads generated by the business fail to convert into customers. In this guide, we explore the common reasons for […]

December 4, 2023

Learn how to overcome fear of failure in the article below. Embarking on the entrepreneurial journey is a daring adventure marked by uncertainties and challenges. Fear of failure can loom large, casting shadows on the path to success. However, by […]

December 1, 2023

Growth hacking has emerged as a buzzword in the world of startups and digital marketing, but it is much more than just a trendy phrase. It represents a fundamental shift in how companies, especially startups, approach growth. In an age […]

December 1, 2023

Marketing luminary Seth Godin once said that marketing is no longer about the stuff you make; it’s about the stories you tell. And there’s no better way to tell stories than through the magical blend of visuals and sound that […]

November 28, 2023

Every small business owner has different long-term goals. Some may be content leading the business for decades, while others might see it as a passing experience or short-term investment. No matter your goals or timeline, you may be looking to […]

November 27, 2023

Understanding Google Algorithms In the ever-evolving landscape of online search, the Google algorithm plays a pivotal role in determining the ranking of websites. However, with Google frequently updating its algorithm, websites may experience fluctuations in their rankings. If you’ve noticed […]

November 22, 2023

Not too long ago, the rumor on the street was that brick-and-mortar was dying and online shopping was the future, Sheri Lambert, associate professor of marketing at the Fox School of Business at Temple University says. Those reports were wrong. […]

November 21, 2023

I’ve written about how organizational growth can stall because an organization lacks middle management. It’s an easy trap to fall into. It’s more natural for organizations to invest in C Suite executives or their frontline producers who create products or […]

November 20, 2023

Social media has become a powerful tool for marketing, especially for fashion businesses. It provides a platform to showcase your clothing line, engage with your audience, and drive sales. As a digital marketing agency London, here’s how we advise you […]

November 17, 2023

My dad was a high school basketball coach in the middle of rural Arizona. He rarely had the exact same group of players on a team year after year, so he never had just one system that he relied on. […]

November 16, 2023

When steering a business toward success, the role of a financial controller is crucial. They are the linchpins of a company’s financial well-being and are vital in producing reliable financial reports. Understanding how to hire a controller is more than […]

November 15, 2023

When your employees experience success, your company experiences success. This makes it imperative for you to help your workers so they can succeed. However, you can’t relegate your support to their professional lives but their personal ones as well. That […]

November 14, 2023

In today’s fast-paced and ever-evolving digital landscape, businesses are constantly seeking ways to enhance the customer experience while maintaining the highest level of security. A seamless digital experience, coupled with bulletproof security, has become the gold standard. Customers expect nothing […]

November 13, 2023

You recently established a business and have started extending employment offers. Your new hires will have to complete some paperwork, including payroll, retirement account, employee handbook review and more. But what happens when you give your new hire a non-compete […]

November 13, 2023

Finding a place under the fierce sun of online shopping, a crowded and saturated beach of good-looking competitors, is not an easy feat in 2023. With numbers counting up to 24 million online stores, you must deliver a high-quality web […]