Category: General organization management

March 20, 2019

It’s that time of year again! Spring is around the corner. Following soon afterward that is summer, and summer (for some online businesses) is known for the summer slump. The summer slump is a when you may see a dip […]

March 18, 2019

Startup founders naturally make a lot of decisions when they start a business. Many of those decisions are good. Some are bad, but most of those mistakes can be fairly easily overcome. Plus, it’s actually possible to fail your way […]

March 15, 2019

Think of them as your customers—even when they’re heading out the door. That’s the ideal approach when a customer lapses. Churn is built into every business model, but just because churn is expected doesn’t mean it has to be accepted. […]

March 13, 2019

In direct marketing, structure is key: If your copy doesn’t follow the formula for persuasion, it won’t work, no matter how creative you get. There have been numerous formulas for writing persuasive copy throughout the years. The most famous is […]

March 12, 2019

People don’t quit jobs – they quit bosses. You’ve probably heard this one a few times. You’ve also probably left a job or two because the manager was impossible to bear, even though the work was fulfilling, challenging and paid […]

March 8, 2019

The world is a crowded place, filled with competitors all vying for attention. In many cases, it’s hard to differentiate yourself from others in the same field doing the same thing. What can you do as a business to stand […]

March 7, 2019

Outsourcing isn’t a new trend — but what and why companies are outsourcing is changing. In its 2018 Global Outsourcing Survey, Deloitte went so far as to describe traditional outsourcing, such as moving manufacturing overseas, as “dead.” In its place, […]

March 6, 2019

It can be a challenge at any stage, but it can be even harder to find the ideal customer for your new business. I’m an expert in this area and in this article, I want to help make it a […]

March 6, 2019

Your business needs referrals to grow. Many businesses receive only random referrals. You can’t always control how often they come and from whom. But a referral network can potentially help you gain a bit of control over the process. Your […]

March 5, 2019

Unlike pre-internet days where everyone watched the same 10 channels on TV and read the same newspapers, people have access to hundreds of channels across multiple platforms. Between social media campaigns with popular influencers and display ads that pop up […]