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Are You Sober Curious? Dry January Is on the Rise and Here’s Why You Might Want to Try It

Thousands of Americans are opting to drink less or simply reset after the holidays by cutting alcohol from their diets for January of 2024. Dry January is not a new trend, but rather one that began in the U.K. in 2013 by a nonprofit called Alcohol Change UK, and one that will include about 1 in 5 Americans, as it’s a popular time to be “sober curious” and set health goals.

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