One of the biggest challenges businesses face is protecting their online reputation. Now that virtually everyone can access the internet from the convenience of their mobile device, many consumers use online reviews to share their experiences or inform their purchasing decisions. As such, many businesses are looking for new methods of online reputation management to build a positive online reputation.
A strategic narrative is one of the most important tools a brand needs to survive challenges to its online reputation. A strategic narrative defines the brand’s identity, values and purpose, which should drive every interaction the brand has with its customers. If a business’s online presence and interactions with its customers don’t align with this narrative, it could harm the company’s online reputation.
