Many clients who approach my PR agency claim they lack topics to cover. I assure them that this is not the issue as every specialist, just as every company, has valuable expertise to share. And one effective strategy to unveil it, which I previously mentioned in an article on pitching stories to journalists, is what I refer to as the “Rubik’s Cube Principle.”
The concept is akin to a Rubik’s Cube. Much like the cube’s various colors, your knowledge and experience can be examined and presented from multiple perspectives tailored to your audience: be it different segments of B2B or B2C clients, investors, business partners or potential employees.
