Many small business owners view search engine optimization (SEO) as a luxury rather than a necessity. Given the pressures of day-to-day operations and tight budgets, they think of SEO as a complex and technical field dominated by big websites with hefty marketing budgets.
This perspective can result in missed opportunities for organic growth, leaving small businesses behind competitors who leverage SEO techniques effectively.
In this article, I explain how SEO offers a sustainable path to success and why it is crucial for small businesses.
