In business, the customer is king, so increasing customer retention can play a crucial role in your success. If all goes well, your customers will leave every interaction feeling satisfied, inspired to return, and eager to recommend your business. The new year marks the perfect time to refocus on building lasting relationships — here’s how to get started.
1. Ask for feedback
Begin by asking customers to share their experience. Their responses can help you better understand what they want, what your business is doing right and where you’re falling short. This can be done with a simple text or email survey that doesn’t take too much of their time. Offering an incentive, like a discount on their next purchase, might increase participation rates
