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The Long Game vs. The Short Game — How Small Business Owners Can Master Authentic Customer Relationships

One of the biggest discoveries I made early in my entrepreneurial journey was the importance of building genuine relationships. It was one of the reasons I developed Daylite, a CRM and project management tool, which became the cornerstone solution of my business. I had initially designed it for myself, with the primary goal of being able to store key information about people I was meeting along my business journey.

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