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Making A CRM Platform Your Sales Team’s Best Friend: The How-To

I’ve always been tickled by the saying that “dogs don’t like postmen.” Now, this is not because there’s anything funny about a postman being bitten in the seat of the pants by a dog (!), but because the claim is at odds with another widely held belief that a dog is “a man’s best friend.” How can both ideas be true?!

After many years of working with salespeople and customer relationship management (CRM) software, I’ve come to see the relationship between the two to be a lot like the conflicted relationship between dogs and postmen.

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