In today’s business landscape, your reputation is your most valuable asset.
With more than 30 years of experience in the communications industry, I’ve learned that your reputation is your currency. It’s how people see and think about you. Big brands like Nike or Apple invest substantially in building their brand names because that drives their business — they have to maintain a specific image and reputation.
The control over your reputation lies in how you behave and what you say, offline and online. Taking care of your reputation isn’t just about image; it’s an act of self-reliance and accountability. Your name is yours to own and protect, and no one will care about it as much as you do.
