Pick up any guide to brand messaging, digital or analog, small-business-focused or addressed to multinational conglomerates, and you can be sure to find reminders to be consistent. Consistency and clarity are the keys to effective brand messaging,
But is brand messaging an art, a craft or a science? And how can brand teams create messages that stand out from the competition and stand the test of time? Answering these questions and developing outstanding brand messages helps shape public perception, expand a brand’s target audience and drive business success.