Every small business owner understands the hustle. You wear many hats, navigate a competitive landscape, and constantly strive to build a loyal customer base. Luckily, there are dedicated times throughout the year, like Small Business Month (May) and Small Business Saturday (the Saturday after Thanksgiving), that offer a platform to showcase your unique offerings and attract new customers. But how do you maximize these promotional opportunities, and more importantly, extend that momentum beyond these designated events?
