Amazon is set to become the largest retailer in 2024, according to JPMorgan analysts.
While sellers flock to the ecommerce giant for its prominence online and how easy it is to start selling, success on Amazon is far from guaranteed. Just as many brands run into significant problems selling on Amazon as those that have effortlessly carved out their own distinct niche.
While familiarizing yourself with the selling environment certainly helps, not all brands take the time to perform the proper due diligence and come to a thorough understanding of Amazon’s policies for sellers. This just increases the chances of fulfillment errors, inventory stockouts, overpricing and even account suspension — due to any number of issues, like shipping delays, bad customer service, inaccurate product descriptions or breaching terms of service.
