Etsy just unveiled its trend predictions for 2024, with a special focus on the theme of romance. This direction is a response to the world’s current unpredictable state as people seek comfort and beauty in their daily lives. Etsy’s announcement is particularly significant for small business owners who can leverage these trends to cater to evolving consumer preferences.
1. Color of the Year: Berry
Etsy has declared ‘Berry’ as the Color of the Year for 2024. This rich blend of reds and blues is a mature evolution from 2023’s popular pinks. For small businesses, this suggests a shift in product color palettes, ranging from home decor to fashion accessories. The decline in hot pink items (58% decrease in searches) indicates a market ready for this new, romantic shade.
