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The One Thing About Innovation That No One Ever Told You

Innovation differentiates the leaders from the followers. And we do not need a Steve Jobs to remind us of that. As aspiring as it is to innovate, it remains elusive for most individuals and firms alike. For innovation takes a lot more than a winning idea or even compelling rhetoric. It’s something much more fundamental and mostly ignored to one’s own peril that piles up the graveyard of failed ideas. There’s a hidden dimension to successful innovations. Let’s demystify it.

Have you ever wondered why people aren’t as excited about your ‘genius’ idea as you are? Why can’t others see any merit in what you have been completely sold to? How can people be so blind to glaring sparks of ingenuity?

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