Tag: buying journey

Communication, Department management

Why Your Business Presentation is a Moment of Truth

December 26, 2019

Via: Business 2 Community

In 2005, A.G. Lafley, the Chairman, President & CEO of Procter & Gamble introduced a concept known as Moments of Truth: A ‘moment of truth”'(MOT) is the moment when a customer/user interacts with a brand, product or service to form […]