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Tag: Campaign Budget

Department management, Marketing

6 Components to Understand When Evaluating B2B Marketing Campaign Performance and Cost Per Lead

September 29, 2021

Via: Business 2 Community

Lead generation can be a challenge for B2B marketers. On the surface, the more leads that you generate, the lower the cost per lead (CPL) is and the better you feel about the elements of the marketing campaign. To take […]