According to Oxford Languages, seasoning is “salt, herbs, or spices added to food to enhance the flavor.”
To season food, you begin with something bare and bland, like broccoli, chicken, or pasta, and then add flavor to make it delicious.
The same is true for marketing content, especially business-to-business content because it’s often dry and bland.
Here’s an example of the seasoning technique using bullet points I might include on my LinkedIn profile.