No business builds a website just to build a website. Itâ€™s expensive so it better provide a lot of value. Thatâ€™s why I say an effective website requires only 10% web design but 90% marketing.
Thatâ€™s because web design in itself is pretty useless. An amazing looking or functioning website isnâ€™t enough. Those are the two big things web design focuses on too.
Form and function are only important as long as it helps a business meet its goals. Thatâ€™s why Iâ€™m a big proponent of balancing the art and science of web design.