The key to building a successful brand is to resonate with customers. That’s a challenge for any brand at any time. But in 2024, it will be even more difficult than usual.
For starters, the days of buying third-party customer data based on tracking cookies to retarget customers across social media and the internet are ending. Complicating matters is a 2024 political campaign season expected to crowd out most of the available retargeting ad inventory. And finally, social media fatigue is setting in across the board.
But when one door closes, another opens. The challenges above merely represent the end of an old era, which means we’re at the beginning of a new one … one where brands establish authentic (and thus more powerful) relationships with their customers that build long-term customer loyalty.
