Does your business create marketing “Wow!”? Are you constantly thinking about new ways to delight your customers? Do you have an edge?
Competition in every field is fierce. Even if you dominate your market, there are always others ready to enter, offering something new and enticing to your steady customers. Your predictable, dependable product suddenly looks shopworn and outdated, and your customers decide “just this once” to give the new kid in town a try.
