Who would have predicted that voice technology would gain such high adoption rates? According to NPR and Edison Research, 62% of Americans 18+ utilize voice assistants on any device. The latest Edison research also indicates that 36% of Americans own smart speakers. They’re embracing voice-activated searches to entertain their kids and listen to music. Voice search marketing is on the move.
Here’s the interesting statistic—it’s podcasts that have been the big driver.
Anyone who’s doing—or even considering doing—a podcasting, must optimize for voice search because a diverse audience that spans all demographics is showing a love for podcasts! We love them for their mobility, allowing us to engage with conversational content anywhere—whether we’re doing household chores or commuting. We’re listening, learning, laughing, and being entertained, often through voice search results.
