There are two kinds of people in this great big world:
- People you know, and
- People you don’t know.
The funny thing is that we overwhelmingly trust both of these groups…at least when we’re talking about consumers looking for recommendations prior to making a purchase.
According to a Nielsen survey, “consumers trust real friends and virtual strangers the most.” Here are the hard numbers: 90 percent of those surveyed say they have some degree of trust in the recommendations from the people they know and 70 percent from opinions posted online.