How to Write Marketing Text Messages
Marketing text messages have become over 4 times as effective as marketing emails. Research shows that customers are 8 times more likely to redeem text coupons than email coupons.
Your customers are almost 400% LESS likely to even open their emails: compare marketing texts open rate of 98% to marketing emails’ meager 22%.
That said, you can’t expect the same old email marketing strategies to work in this new marketing medium. But don’t worry. We have everything you need to know about effective SMS marketing right here.