Often when we think about the holidays, we envision panicked crowds on Black Friday, Cyber Monday desk shoppers and last-minute gifters filling their cart on Christmas Eve. We think about the winter holiday season. That’s no surprise, since last year, the winter holidays accounted for over $658 billion in sales, according to NRF. They’re an important time for retailers; but they’re not the only time that search behavior and sales spike.
Other holidays like Mother’s Day, Halloween and the Back-to-School “holiday” all compel shoppers to search for different needs, whether it’s costumes, table settings, flowers or dorm room supplies. And what about the seasons?
