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5 Surprising Ways Great Content & PPC Can Help Each Other

August 15, 2018

When it comes to improving your PPC campaigns, you’ve heard all the advice. Focus on improving quality score and click-through rates. Optimize your account structure. Use negative keywords.

And while those are all valid tactics that can work, there’s one thing that rarely (if ever) comes up as a way to improve your PPC campaign: Great content.

I know what you’re thinking.

How can great content benefit your PPC campaign? That would be like saying buying Google Ads improves your organic search ranking, right?

Read More on Search Engine Journal