To businesses that rely on social media platforms for advertising, client communication or direct sales, Tuesday’s Meta platforms outage was more than a communal inconvenience.
Experts say that whenever there’s an outage–be it social media or other software we’ve come to rely on–it’s a reminder that small businesses need to make sure they aren’t reliant on one platform and have contingency plans in place–like an email database–when an outage does occur.
