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SEO in 2020: Voice Search, Knowledge Graph, and More

By 2020, we will have entered an age of screen-less searches. Over the next four years, 30%-50% of our searches will be through voice and will not require a screen. – According to Garter & ComScore. That, briefly, is Google Search in 2020. Voice comes with some very distinct advantages, but will make SEO a much harder task. It is easier to utter instructions instead of typing them. Voice search returns an answer to the question instead of links from which one may choose. The answers are as precise as they can be. What this means is that Google will focus more on answering queries instead of providing links. In fact there is already evidence of this with Google rankbrain and what is often referred to as “position 0” (an answer above all other results)

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