What is integrated marketing? It’s key for optimizing efforts across both online and offline channels, enhancing brand coherence.
At first glance, the statistics seem like they’re at odds with each other — as though someone had mixed some generational marketing numbers up and accidentally placed ones that spoke to Boomers’ shopping preferences beside stats for the Millennials.
Consider the chart from The NPD Group that states 81 percent of Millennials’ retail purchases take place in a brick and mortar store. Another statistic from Valassis seems to muddy the waters further. It states that 51 percent of respondents between the ages of 18- 34 reported the newspaper was the top source where they spotted deals.
